<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-0064</journal-id>
<journal-title><![CDATA[Revista de Salud Pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. salud pública]]></abbrev-journal-title>
<issn>0124-0064</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Salud Publica, Facultad de Medicina - Universidad Nacional de Colombia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-00642017000400542</article-id>
<article-id pub-id-type="doi">10.15446/rsap.v19n4.49610</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Análise dos principais elementos presentes nas missões de hospitais brasileiros de excelência]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of the main elements found in the missions of Brazilian hospitals accredited with excellence]]></article-title>
<article-title xml:lang="es"><![CDATA[Análisis de los principales elementos presentes en las misiones de hospitales brasileños de excelencia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rosa Ossanes]]></surname>
<given-names><![CDATA[Bruno]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de Souza Michelon]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[João Lunkes]]></surname>
<given-names><![CDATA[Rogério]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[Florianópolis ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[Florianópolis ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[Florianópolis ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<volume>19</volume>
<numero>4</numero>
<fpage>542</fpage>
<lpage>548</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-00642017000400542&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-00642017000400542&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-00642017000400542&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO  Objetivo Analisar os elementos presentes nas missões dos hospitais brasileiros de excelência internacional.  Métodos Os elementos da missão foram coletados nos sites dos hospitais brasileiros de excelência internacional.  Resultados Dos oito elementos propostos na literatura, os que mais se destacaram e que aparecem com mais frequência na missão dos hospitais foram: a menção a produtos e serviços e competência. No estudo, identificou-se, também, a exigência de elementos não encontrados em nenhuma das missões analisadas. Esses elementos são: o domínio geográfico; sobrevivência, crescimento ou lucratividade e preocupação com a imagem pública.  Conclusões Assim percebe-se que nenhuma das missões analisadas apresentou os oito elementos propostos por Pearce II (1982) para se tornar eficiente. Este fato pode afetar o propósito da organização, o qual é definido por meio da missão, comprom tendo o uso da missão como elemento essencial do planejamento estratégico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT  Objective To analyze the elements present in the missions of Brazilian hospitals accredited with an international standard of excellence.  Method Mission elements were obtained from the websites of the Brazilian hospitals accredited with an international standard of excellence.  Results Of eight elements proposed by Pearce II (1982), the most relevant and frequent elements for the mission of hospitals were mentioning products and services and their competition. The studies also identified elements that are required but were not found in any of the missions analyzed, namely, geographical domain, survival, growth or profitability, and concern for public image.  Conclusions It is possible to observe that none of the missions analyzed presented the eight elements proposed by Pearce II (1982) to become efficient. This can affect the purpose of the organization, which is defined through its mission, thus compromising its role as an essential element of strategic planning.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN  Objetivo Analizar los elementos presentes en las misiones de los hospitales brasileños de excelencia internacional.  Métodos Se recolectaron los elementos de la misión en los sitios web de los hospitales brasileños de excelencia internacional.  Resultados De los ocho elementos propuestos por Pearce II (1982), los que más se destacaron y que aparecen con más frecuencia en la misión de los hospitales fueron: la mención a productos y servicios y la competencia de los mismos. En el estudio, se identificó, también, la exigencia de elementos no encontrados en ninguna de las misiones analizadas. Estos elementos son: el dominio geográfico; supervivencia, crecimiento o rentabilidad y preocupación por la imagen pública.  Conclusiones Así, se percibe que ninguna de las misiones analizadas presentó los ocho elementos propuestos por Pearce II (1982) para llegar a ser eficiente. Este hecho puede afectar el propósito de la organización, el cual se define a través de la misión, comprometiendo el uso de la misión como elemento esencial de la planificación estratégica.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Unidades hospitalares]]></kwd>
<kwd lng="pt"><![CDATA[estratégias]]></kwd>
<kwd lng="pt"><![CDATA[planejamento estratégico]]></kwd>
<kwd lng="pt"><![CDATA[(fonte: DeCS, BIREME)]]></kwd>
<kwd lng="en"><![CDATA[Hospitals]]></kwd>
<kwd lng="en"><![CDATA[administrative techniques]]></kwd>
<kwd lng="en"><![CDATA[development planning]]></kwd>
<kwd lng="en"><![CDATA[(source: MeSH, NLM)]]></kwd>
<kwd lng="es"><![CDATA[Unidades hospitalarias]]></kwd>
<kwd lng="es"><![CDATA[estrategias]]></kwd>
<kwd lng="es"><![CDATA[planificación estratégica]]></kwd>
<kwd lng="es"><![CDATA[(fuente: DeCS, BIREME)]]></kwd>
</kwd-group>
</article-meta>
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