<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-4639</journal-id>
<journal-title><![CDATA[Revista Universidad y Empresa]]></journal-title>
<abbrev-journal-title><![CDATA[rev.univ.empresa]]></abbrev-journal-title>
<issn>0124-4639</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-46392021000100003</article-id>
<article-id pub-id-type="doi">10.12804/revistas.urosario.edu.co/empresa/a.8229</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Calidad del servicio en restaurantes de Todos Santos (México) por concepto de género]]></article-title>
<article-title xml:lang="en"><![CDATA[Quality of Service in Restaurants in Todos Santos, Mexico, by Gender Concept]]></article-title>
<article-title xml:lang="pt"><![CDATA[Qualidade de serviço em restaurantes de Todos Santos, no México por conceito de gênero]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Monroy-Ceseña]]></surname>
<given-names><![CDATA[Mauro Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Sur Departamento Académico de Economía ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>23</volume>
<numero>40</numero>
<fpage>3</fpage>
<lpage>32</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-46392021000100003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-46392021000100003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-46392021000100003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se evaluó la calidad del servicio (cs) y el grado de satisfacción del cliente (sc) en 49 restaurantes del destino turístico de Todos Santos (México), en términos de género. La metodología utilizada fue mediante la evaluación de percepciones de instalaciones, accesibilidad, capital humano, atmósfera y comida. Se demostró que la cs incide positivamente en la sc con correlación de 0.896 en hombres y de 0.809 en mujeres. Se acepta que la cs en clientes masculinos no presenta diferencia significativa con respecto a las especialidades restauranteras, ya que, al hacer un análisis de varianza con una f calculada de 2.42, no rebasa al valor crítico de f (2.8661). Por último, se acepta que la cs en clientes femeninos no presenta diferencia significativa con respecto a las especialidades restauranteras con diferencia significativa de cs por parte de los consumidores extranjeros en el análisis de varianza con una f calculada de 1.24, que no rebasa al valor crítico de f (2.8661).]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The quality of service and degree of customer satisfaction were evaluated in 49 restaurants in the tourist destination of Todos Santos, Mexico, in terms of gender. The methodology used was the evaluation of facilities perceptions, accessibility, human capital, atmosphere, and food. SQ showed a positive impact on CS with a correlation of .896 in men and .809 in women. It is accepted that the quality of service in male customers does not differ significantly from the restaurant specialties since when doing a variance analysis with a calculated f of 2.42, it does not exceed the critical value of f (2.8661). Finally, it is accepted that the quality of service in female customers does not differ significantly from restaurant specialties with a significant difference in the quality of service for foreign consumers. In the analysis calculated f of 1.24 does not exceed the critical value of f (2.8661).]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Avaliou-se a qualidade do serviço e o grau de satisfação do cliente em 49 restaurantes do destino turístico de Todos Santos, México por conceito de gênero. A metodologia utilizada se deu mediante a avaliação de percepções sobre as instalações, acessibilidade, recurso humano, ambiente e comida. Demonstrou-se que a CS incide positivamente sobre SC com uma correlação de 0.896 em homens e 0.809 em mulheres. Conclui-se que a qualidade do serviço em clientes masculinos não apresenta diferença significativa em relação às especialidades do restaurante, já que a análise de variância com um valor de f calculado de 2.42 não foi superior ao valor crítico de f (2.8661). Por fim, aceita-se que a qualidade de serviço para clientes femininos não apresenta diferença significativa em relação às especialidades do restaurante com diferença significativa de qualidade de serviço por parte de clientes estrangeiros, com análise de variância com valor f calculado de 1.24 que não excedeu o valor de f crítico (2.8661).]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[calidad]]></kwd>
<kwd lng="es"><![CDATA[servicio]]></kwd>
<kwd lng="es"><![CDATA[satisfacción]]></kwd>
<kwd lng="es"><![CDATA[restaurantes]]></kwd>
<kwd lng="es"><![CDATA[percepciones]]></kwd>
<kwd lng="es"><![CDATA[comensales]]></kwd>
<kwd lng="en"><![CDATA[Quality]]></kwd>
<kwd lng="en"><![CDATA[services]]></kwd>
<kwd lng="en"><![CDATA[satisfaction]]></kwd>
<kwd lng="en"><![CDATA[restaurants]]></kwd>
<kwd lng="en"><![CDATA[perceptions]]></kwd>
<kwd lng="en"><![CDATA[diners]]></kwd>
<kwd lng="pt"><![CDATA[qualidade]]></kwd>
<kwd lng="pt"><![CDATA[serviço]]></kwd>
<kwd lng="pt"><![CDATA[satisfação]]></kwd>
<kwd lng="pt"><![CDATA[restaurantes]]></kwd>
<kwd lng="pt"><![CDATA[percepções]]></kwd>
<kwd lng="pt"><![CDATA[comensais]]></kwd>
</kwd-group>
</article-meta>
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