<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-4639</journal-id>
<journal-title><![CDATA[Revista Universidad y Empresa]]></journal-title>
<abbrev-journal-title><![CDATA[rev.univ.empresa]]></abbrev-journal-title>
<issn>0124-4639</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-46392023000200004</article-id>
<article-id pub-id-type="doi">10.12804/revistas.urosario.edu.co/empresa/a.12464</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La coopetencia como un fenómeno emergente. Un modelo basado en agentes]]></article-title>
<article-title xml:lang="en"><![CDATA[Coopetition as an Emerging Phenomenon: A Model Based on Agents]]></article-title>
<article-title xml:lang="pt"><![CDATA[A coopetição como um fenômeno emergente. Um modelo baseado em agentes]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Rodríguez]]></surname>
<given-names><![CDATA[Salvador]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Alatriste]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de la Ciudad de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de la Ciudad de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>25</volume>
<numero>45</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-46392023000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-46392023000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-46392023000200004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente manuscrito da una muestra de la coopetencia, como fenómeno emergente entre los comercios pequeños que se encuentran en zonas geográficas determinadas, ya sea por tradición u otra circunstancia, y que buscan atraer clientes a su negocio mediante el uso y la implementación de estrategias comerciales. En primer lugar, nos encontraremos con una investigación teórica, que brinda un panorama general sobre los conceptos utilizados para generar las diferentes dinámicas dentro del modelado en Netlogo y que nos permiten establecer una serie de reglas que determinan el comportamiento de los agentes compradores y vendedores, con base principalmente en la experiencia regional de México. Posteriormente, se describen las observaciones y los resultados estadísticos obtenidos -gracias al análisis de comportamiento que el programa Netlogo generó-, que muestran la sobrevivencia de los agentes vendedores a lo largo del tiempo y que está en correlación con la maximización de utilidad de los agentes compradores. Finalmente, se contrastan estos hallazgos con otros estudios teóricos y se genera una discusión que nos permite llegar a la conclusión de que la coopetencia es un fenómeno emergente del cual debe surgir una mayor investigación para comprender la fenomenología.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This manuscript gives a sample of coopetition as an emerging phenomenon among small businesses located in certain geographical areas by tradition or another circumstance to attract customers to their companies through the use and implementation of business strategies. In the first place, we will find a theoretical investigation that provides an overview of the concepts used to generate the different dynamics within the NetLogo modeling that allowed us to establish rules for the behavior of buying and selling agents, mainly based on the regional experience of Mexico. Subsequently, the observations and statistical results obtained from the behavior analysis that the NetLogo program generated that show the survival of the selling agents over time found in correlation with the maximization of utility of the buying agents are described. Finally, these findings are contrasted with other theoretical studies and a discussion is generated that allowed us to conclude that coopetition is an emerging phenomenon from which further research must arise to understand its phenomenology.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este manuscrito dá uma amostra da coopetição como um fenômeno emergente entre as pequenas empresas que se localizam em determinadas áreas geográficas, seja por tradição ou outra circunstância e que buscam atrair clientes para seus negócios por meio do uso e implementação de estratégias de negócios. Em primeiro lugar, encontraremos uma investigação teórica que fornece uma visão geral dos conceitos usados para gerar as diferentes dinâmicas dentro da modelagem Netlogo e que nos permita estabelecer uma série de regras para o comportamento dos agentes compradores e vendedores, principalmente com base na experiência regional do México. Posteriormente, descrevem-se as observações e resultados estatísticos obtidos graças à análise do comportamento que o programa Netlogo gerou e que mostram a sobrevivência dos agentes vendedores ao longo do tempo e que se encontra em correlação com a maximização da utilidade dos agentes compradores. Finalmente, esses achados são contrastados com outros estudos teóricos e é gerada uma discussão que nos permite concluir que a coopetição é um fenômeno emergente do qual novas pesquisas devem surgir para entender a fenomenologia.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[coopetencia]]></kwd>
<kwd lng="es"><![CDATA[modelo basado en agentes]]></kwd>
<kwd lng="es"><![CDATA[estrategias comerciales]]></kwd>
<kwd lng="es"><![CDATA[ciencias de la complejidad]]></kwd>
<kwd lng="es"><![CDATA[competitividad]]></kwd>
<kwd lng="en"><![CDATA[Coopetition]]></kwd>
<kwd lng="en"><![CDATA[agent-based model]]></kwd>
<kwd lng="en"><![CDATA[business strategies]]></kwd>
<kwd lng="en"><![CDATA[complexity sciences]]></kwd>
<kwd lng="en"><![CDATA[competitiveness]]></kwd>
<kwd lng="pt"><![CDATA[coopetição]]></kwd>
<kwd lng="pt"><![CDATA[modelo baseado em agentes]]></kwd>
<kwd lng="pt"><![CDATA[estratégias de negócios]]></kwd>
<kwd lng="pt"><![CDATA[ciências da complexidade]]></kwd>
<kwd lng="pt"><![CDATA[competitividade]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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