<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-4639</journal-id>
<journal-title><![CDATA[Revista Universidad y Empresa]]></journal-title>
<abbrev-journal-title><![CDATA[rev.univ.empresa]]></abbrev-journal-title>
<issn>0124-4639</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-46392025000100001</article-id>
<article-id pub-id-type="doi">10.12804/revistas.urosario.edu.co/empresa/a.14642</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Modelo de internacionalización de negocios culturales]]></article-title>
<article-title xml:lang="en"><![CDATA[Model of Internationalization of Cultural Businesses]]></article-title>
<article-title xml:lang="pt"><![CDATA[Modelo para a internacionalização de empresas culturais]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Redondo Méndez]]></surname>
<given-names><![CDATA[Andrea Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jiménez Olivera]]></surname>
<given-names><![CDATA[Vicente Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pinzón Muñoz]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitaria Agustiniana  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Vizcaya de las Américas  ]]></institution>
<addr-line><![CDATA[Colima ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universitaria Agustiniana  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>27</volume>
<numero>48</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-46392025000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-46392025000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-46392025000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El sector cultural viene enfrentando desafíos y situaciones problemáticas asociadas con la falta de financiamiento, piratería, limitaciones en la formación y educación, falta de políticas públicas adecuadas, competencia internacional e informalidad. Ello ha dificultado el posicionamiento directo de las empresas culturales en los mercados internacionales.  Objetivo: proponer un modelo de internacionalización para los negocios del sector cultural, nacional e internacional, que no solo permita a las empresas generar mayores beneficios económicos sino, además, ampliar su mercado y mejorar su competitividad, partiendo de sus particularidades al manejarlas como fortalezas dentro del proceso.  Metodología: descriptiva con método explicativo-analítico, debido a que se utilizó la observación y la descripción de un fenómeno. Además, con un enfoque propositivo que permitió el establecimiento de un modelo que no existe en el mundo.  Resultados principales: se elaboró un modelo de internacionalización para el sector cultural, a partir de las características particulares de las empresas que componen el sector.  Conclusiones: este modelo posee la interacción tripartita entre la relación con el ecosistema creativo, la selección del modelo y el esquema del proceso de internacionalización.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The cultural sector currently faces challenges and problematic situations associated with lack of funding, piracy, limitations in training and education, lack of adequate public policies, international competition and informality, among others; which has made it difficult for cultural enterprises to position themselves directly on international markets.  Objective: to propose an internationalization model for cultural sector businesses, both nationally and internationally, which not only allows companies to generate greater economic benefits but also to expand their market and improve their competitiveness, from their particularities in handling them as strengths within the process.  Methodology: descriptive type with explanatory - analytical method, because it uses the observation and description of a phenomenon. In addition, with a proactive approach that allows the establishment of a model that does not exist at the global level.  Key findings: an internationalization model for the cultural sector was developed, based on the particular characteristics of the companies that make up the sector.  Conclusions: this model has the tripartite interaction between the relationship with the creative ecosystem, the selection of the model and outline of the internationalisation process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumen O setor cultural tem enfrentado desafios e situações problemáticas associadas à falta de financiamento, à pirataria, às limitações no treinamento e na educação, à falta de políticas públicas adequadas, à concorrência internacional e à informalidade. Isso tem dificultado o posicionamento direto das empresas culturais nos mercados internacionais. O objetivo é propor um modelo de internacionalização para empresas do setor cultural nacional e internacional que permita não apenas gerar maiores benefícios econômicos, mas também expandir seu mercado e melhorar sua competitividade, com base em suas particularidades, gerenciando-as como pontos fortes do processo. A metodologia utilizada foi a descritiva com método explicativo-analítico, devido ao fato de que foram utilizadas a observação e a descrição de um fenômeno. Além disso, com uma abordagem proposicional, que permitiu o estabelecimento de um modelo que não existe no mundo. Com base no exposto, foi elaborado um modelo de internacionalização para o setor cultural, com base nas características particulares das empresas que compõem o setor. Esse modelo tem uma interação tripartite entre o relacionamento com o ecossistema criativo, a seleção do modelo e o delineamento do processo de internacionalização.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[industrias culturales]]></kwd>
<kwd lng="es"><![CDATA[industrias creativas]]></kwd>
<kwd lng="es"><![CDATA[internacionalización]]></kwd>
<kwd lng="es"><![CDATA[sector cultural]]></kwd>
<kwd lng="en"><![CDATA[cultural industries]]></kwd>
<kwd lng="en"><![CDATA[creative industries]]></kwd>
<kwd lng="en"><![CDATA[internationalization]]></kwd>
<kwd lng="en"><![CDATA[cultural sector]]></kwd>
<kwd lng="pt"><![CDATA[indústrias culturais]]></kwd>
<kwd lng="pt"><![CDATA[indústrias criativas]]></kwd>
<kwd lng="pt"><![CDATA[internacionalização]]></kwd>
<kwd lng="pt"><![CDATA[setor cultural]]></kwd>
</kwd-group>
</article-meta>
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