<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-5996</journal-id>
<journal-title><![CDATA[Revista de Economía Institucional]]></journal-title>
<abbrev-journal-title><![CDATA[Rev.econ.inst.]]></abbrev-journal-title>
<issn>0124-5996</issn>
<publisher>
<publisher-name><![CDATA[Universidad Externado de Colombia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-59962024000100105</article-id>
<article-id pub-id-type="doi">10.18601/01245996.v26n50.05</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[ALGORITMO SOCIAL DE ELECCIÓN: ALTERNATIVA AL DETERMINISMO NEOCLÁSICO]]></article-title>
<article-title xml:lang="en"><![CDATA[Social algorithm of choice: alternative to neoclassical determinism]]></article-title>
<article-title xml:lang="pt"><![CDATA[Algoritmo social de eleição: alternativa ao determinismo neoclássico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rosas Sánchez]]></surname>
<given-names><![CDATA[Gabriel Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vera Gómez]]></surname>
<given-names><![CDATA[Ernesto Xavier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>26</volume>
<numero>50</numero>
<fpage>105</fpage>
<lpage>128</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-59962024000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-59962024000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-59962024000100105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La economía neoclásica se ha consolidado como la disciplina de la elección racional. Desde el punto de vista del individualismo metodológico, y en el ámbito específico del consumo, se asume que la elección del agente se basa en un ordenamiento de preferencias determinadas de manera exógena, descartando posibles influencias emocionales, biológicas o factores derivados de la dinámica socioeconómica. El objetivo de este trabajo es desarrollar un esquema alternativo de elección de los individuos económicos a nivel teórico y formal-matemático, con base en principios de la economía evolutiva y los sistemas complejos. Se argumenta que el proceso de elección en el consumo de los individuos es inherente a la dinámica social. Desde una perspectiva individual-holística, el mecanismo que motiva su acción puede caracterizarse como un algoritmo evolutivo que integra influencias biológicas, históricas, culturales, de clase social y competencia de mercado como elementos endógenos en la determinación de la elección y el acto de consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Neoclassical economics has established itself as the discipline of rational choice. Consequently, under methodological individualism and in the context of consumption, an agent's choice is based on the ordering of preferences determined exogenously, disregarding any emotional, biological influences, or factors from socio-economic dynamics. Therefore, this paper aims to present an alternative framework for the decision-making of economic individuals at a theoretical and formal-mathematical level, grounded in the principles of evolutionary economics and complex adaptive systems. It is argued that the process of making choices in consumption is inherent to social dynamics. From an individual-holistic perspective, the mechanism motivating action can be characterized as an evolutionary algorithm that integrates biological, historical, cultural, social class, and market competition influences as endogenous elements in determining choice and consumption behavior.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A economia neoclássica estabeleceu-se como a disciplina da escolha racional. Consequentemente, sob o individualismo metodológico e no contexto do consumo, a escolha de um agente é baseada na ordenação de preferências determinadas exogenamente, desconsiderando quaisquer influências emocionais, biológicas ou fatores da dinâmica socioeconómica. Portanto, este trabalho tem como objetivo apresentar um quadro alternativo para a tomada de decisão de indivíduos económicos em nível teórico e formal-matemático, fundamentado nos princípios da economia evolutiva e sistemas adaptativos complexos. Argumenta-se que o processo de fazer escolhas no consumo é inerente à dinâmica social. A partir de uma perspectiva holística-individual, o mecanismo de ação motivadora pode ser caracterizado como um algoritmo evolutivo que integra dados biológicos, históricos, culturais, classe social, e a competição de mercado influencia como elementos endógenos na determinação do comportamento de escolha e consumo.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Algoritmo social elección, consumo, sistemas complejos, holismo]]></kwd>
<kwd lng="es"><![CDATA[JEL: B41, B52, B59, C02, D71, E21]]></kwd>
<kwd lng="en"><![CDATA[Social algorithm choice, consumption, complex systems, holism approach]]></kwd>
<kwd lng="en"><![CDATA[JEL: B41, B52, B59, C02, D71, E21]]></kwd>
<kwd lng="pt"><![CDATA[Escolha do algoritmo social, consumo, sistemas complexos, abordagem holista]]></kwd>
<kwd lng="pt"><![CDATA[JEL: B41, B52, B59, C02, D71, E21]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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