<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-8693</journal-id>
<journal-title><![CDATA[Tendencias]]></journal-title>
<abbrev-journal-title><![CDATA[Tend.]]></abbrev-journal-title>
<issn>0124-8693</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Nariño, Facultad de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-86932019000200182</article-id>
<article-id pub-id-type="doi">10.22267/rtend.192002.120</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[ANÁLISIS TEÓRICO DE LOS MITOS FINANCIEROS DEL EMPRENDIMIENTO]]></article-title>
<article-title xml:lang="en"><![CDATA[THEORETICAL ANALYSIS OF THE FINANCIAL MYTHS OF ENTREPRENEURSHIP]]></article-title>
<article-title xml:lang="pt"><![CDATA[ANÁLISE TEÓRICA DOS MITOS FINANCEIROS DO EMPREENDEDORISMO]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Socorro Márquez]]></surname>
<given-names><![CDATA[Félix Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santa Álvarez]]></surname>
<given-names><![CDATA[Gloria Liliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Complutense de Madrid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de La Salle  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>20</volume>
<numero>2</numero>
<fpage>182</fpage>
<lpage>202</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-86932019000200182&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-86932019000200182&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-86932019000200182&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Luego de revisar literatura relacionada, fue posible documentar cinco mitos financieros asociados con el emprendimiento, esto se hizo tomando en cuenta la postura de varios autores expertos en estos temas y otras fuentes de información disponibles, lo que permitió, bajo una visión académica y crítica, aportar un contenido de interés para quienes desean hacer uso de esta herramienta y consideran que poseen debilidades conceptuales o carecen de información vital para garantizar la salud financiera de su emprendimiento. JEL: L20, L21, L26, L84, M13]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT After reviewing related literature, it was possible to document five financial myths associated with entrepreneurship, this was done taking into account the position of several expert authors on these issues and other available sources of information, which allowed, under an academic and critical vision, provide content of interest for those who wish to use this tool and also consider that they have conceptual weaknesses or lack vital information to guarantee the financial health of their enterprise. JEL: L20, L21, L26, L84, M13]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Depois de revisar a literatura relacionada, foi possível documentar cinco mitos financeiros associados ao empreendedorismo, o que foi feito levando em consideração a posição de vários autores especialistas sobre essas questões e outras fontes de informação disponíveis, o que permitiu, sob uma visão acadêmica e crítica, fornece conteúdo de interesse para aqueles que desejam usar essa ferramenta e considerar que eles têm fraquezas conceituais ou falta de informações vitais para garantir a saúde financeira de sua empresa. JEL: L20, L21, L26, L84, M13]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[mitos]]></kwd>
<kwd lng="es"><![CDATA[finanzas]]></kwd>
<kwd lng="es"><![CDATA[emprendedores]]></kwd>
<kwd lng="es"><![CDATA[apalancamiento.]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[myths]]></kwd>
<kwd lng="en"><![CDATA[finances]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurs]]></kwd>
<kwd lng="en"><![CDATA[leverage.]]></kwd>
<kwd lng="pt"><![CDATA[empreendedorismo]]></kwd>
<kwd lng="pt"><![CDATA[mitos]]></kwd>
<kwd lng="pt"><![CDATA[finanças]]></kwd>
<kwd lng="pt"><![CDATA[empresário]]></kwd>
<kwd lng="pt"><![CDATA[alavancar.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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