<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-8693</journal-id>
<journal-title><![CDATA[Tendencias]]></journal-title>
<abbrev-journal-title><![CDATA[Tend.]]></abbrev-journal-title>
<issn>0124-8693</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Nariño, Facultad de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-86932021000100145</article-id>
<article-id pub-id-type="doi">10.22267/rtend.202102.158</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[TOMA DE DECISIONES DE CONSUMIDORES Y CONSERVADURISMO EN COSTA RICA]]></article-title>
<article-title xml:lang="en"><![CDATA[DECISION MAKING OF CONSUMERS AND CONSERVATISM IN COSTA RICA]]></article-title>
<article-title xml:lang="pt"><![CDATA[TOMADA DE DECISÃO E CONSERVADORISMO DO CONSUMIDOR NA COSTA RICA]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Campos]]></surname>
<given-names><![CDATA[Pablo Andrés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Técnica Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>22</volume>
<numero>1</numero>
<fpage>145</fpage>
<lpage>162</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-86932021000100145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-86932021000100145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-86932021000100145&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación busca conocer cómo el conservadurismo político puede influir en la cantidad de criterios que utiliza una persona para decidir consumir determinados productos o servicios. Se realiza un muestreo intencional mediante una herramienta electrónica por internet con personas costarricenses en el mes de mayo del año 2020. Los resultados sugieren que el nivel de conservadurismo político influye en la toma de decisiones de las personas consumidoras. JEL: A12; A13; G40; G41; N36]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study seeks to know how political conservatism can influence the number of criteria used for consumers for decision making. Intentional sampling is carried out using an electronic online tool in Costa Rica in May 2020. The results suggest the level of political conservatism influences the decision making of consumers. JEL: A12; A13; G40; G41; N36]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo busca saber como o conservadorismo político pode influenciar o número de critérios utilizados pelos consumidores. A amostragem intencional é realizada usando uma ferramenta eletrônica on-line com os costarriquenhos no mês de maio de 2020. Os resultados sugerem que o nível de conservadorismo político influencia a tomada de decisão dos consumidores. JEL: A12; A13; G40; G41; N36]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comercios]]></kwd>
<kwd lng="es"><![CDATA[conservadurismo]]></kwd>
<kwd lng="es"><![CDATA[ideología]]></kwd>
<kwd lng="es"><![CDATA[productos]]></kwd>
<kwd lng="es"><![CDATA[toma de decisiones.]]></kwd>
<kwd lng="en"><![CDATA[business]]></kwd>
<kwd lng="en"><![CDATA[conservatism]]></kwd>
<kwd lng="en"><![CDATA[ideology]]></kwd>
<kwd lng="en"><![CDATA[products]]></kwd>
<kwd lng="en"><![CDATA[decision making.]]></kwd>
<kwd lng="pt"><![CDATA[negócios]]></kwd>
<kwd lng="pt"><![CDATA[conservadorismo]]></kwd>
<kwd lng="pt"><![CDATA[ideologia]]></kwd>
<kwd lng="pt"><![CDATA[produtos]]></kwd>
<kwd lng="pt"><![CDATA[tomada de decisão.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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