0124-8693
0124-8693
S0124-86932022000100315
10.22267/rtend.222301.192
Peru
Mexico
Peru
00
01
2022
00
01
2022
23
1
315
340
[
2020
9
2
2
103-12
]
[
1996
]
[
1997
34
3
3
347-56
]
[
2001
81
3
3
492-508
]
[
2016
29
3
3
115-27
]
[
2000
332
332
29-42
]
[
American Marketing Association
2019
]
[
American Marketing Association
2021
]
[
2019
102
May 2018
May 2018
288-97
]
[
2019
82
]
[
1997
15
2
2
85-96
]
[
2021
12
2
2
124-36
]
[
2019
21
2
2
407-36
]
[
2009
26
12
12
1079-90
]
[
2001
22
3
3
377-95
]
[
2007
100
3
3
789-94
]
[
2019
18
2
2
123
]
[
2017
29
1-18
]
[
2019
12
1
1
94-107
]
[
2008
13
42
42
220-32
]
[
2020
20
1
1
1-14
]
[
2006
45
2
2
127-39
]
[
2017
8
17
17
47-56
]
[
2019
40
37
37
16
]
[
1998
24
4
4
343-73
]
[
1986
4
1
1
26-46
]
[
2011
20
1
1
48-57
]
[
2019
37
6
6
1480-503
]
[
2018
53
4
4
57-63
]
[
2019
11
19
19
5440
]
[
1991
]
[
2018
9
3-4
3-4
295-316
]
[
2019
35
11-12
11-12
1135-58
]
[
2019
61
1
1
12-21
]
[
2020
23
3
3
469-81
]
[
1996
]
[
2006
59
5
5
638-42
]
[
2018
6
3
3
72-83
]
[
2019
17
1
1
93-5
]
[
2018
26
4
4
11-31
]
[
1992
58
3
3
118-9
]
[
2000
4
3
3
243-52
]
[
2018
85
2
2
424-33
]
[
2012
]
[
2000
4a ed
]
[
John Wiley & Sons
2017
Primera
]
[
2019
27
4
4
1-12
]
[
2003
2
3
3
232-47
]
[
2018
35
1
1
32-45
]
[
2019
a
15
4
4
435-54
]
[
2019
b
15
4
4
435-54
]
[
2019
48
3
3
546-69
]
[
2020
11
1
1
54-68
]
[
2019
50
3
3
318-38
]
[
2002
]
[
2021
28
2
2
116-32
]
[
2004
11
2-3
2-3
97-113
]
[
2019
8
3
3
3208-13
]
[
2018
35
1
1
60-80
]
[
1955
1-6
]
[
2020
0
0
0
1-18
]
[
1989
16a ed
]
[
2016
Grupo Editorial Patria (Ed.)
]
[
2019
25
2
2
176-92
]
[
2018
25
4
4
370-83
]
[
2018
9
1
1
86-103
]
[
2012
]
[
2018
6
1
1
103-13
]
[
2002
20a ed
]
[
2004
7
3
3
232-51
]
[
2018
30
1
1
88-105
]
[
2021
XXIX
2
2
25-52
]
[
2019
12
3
3
93-103
]
[
2018
a
17
3
3
193-212
]
[
2019
30
1
1
85-107
]
[
2018
14
3
3
197-212
]
[
2011
16
2
2
124-38
]
[
1946
21
1
1
37-41
]
[
1994
128
2
2
157-64
]
[
1999
40
3
3
48-5
]
[
2018
a
21
2
2
114-32
]
[
2018
b
21
2
2
114-32
]
[
2021
55
1
1
269-83
]
[
1994
31
1
1
15
]
[
2019
36
5
5
610-27
]
[
2019
31
4
4
1801-18
]
[
2018
14
2
2
101-14
]
[
2005
14
1-2
1-2
1-16
]
[
1997
15
3
3
157-9
]
[
2018
31
4
4
91-108
]
[
2019
61
2
2
130-9
]
[
2018
94
4
4
393-407
]
[
2016
24
2
2
22-39
]
[
2021
]
[
2018
60
4
4
394-407
]
[
2008
18
2
2
167-84
]