<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-8693</journal-id>
<journal-title><![CDATA[Tendencias]]></journal-title>
<abbrev-journal-title><![CDATA[Tend.]]></abbrev-journal-title>
<issn>0124-8693</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Nariño, Facultad de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-86932024000200169</article-id>
<article-id pub-id-type="doi">10.22267/rtend.242502.258</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[REENGINEERING IN EMERGING BUSINESSES: A CONSEQUENCE OF THE COVID 19]]></article-title>
<article-title xml:lang="es"><![CDATA[REINGENIERÍA EN NEGOCIOS EMERGENTES: UNA CONSECUENCIA DEL COVID 19]]></article-title>
<article-title xml:lang="pt"><![CDATA[REENGENHARIA EM NEGÓCIOS EMERGENTES: UMA CONSEQUÊNCIA DO COVID 19]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Socorro Márquez]]></surname>
<given-names><![CDATA[Félix Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Reyes Ortiz]]></surname>
<given-names><![CDATA[Giovanni Efraín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Complutense University of Madrid  ]]></institution>
<addr-line><![CDATA[Madrid ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad del Rosario  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>25</volume>
<numero>2</numero>
<fpage>169</fpage>
<lpage>189</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-86932024000200169&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-86932024000200169&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-86932024000200169&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research explores the repercussions of COVID-19 on global trade and markets during the first half of 2020. The study examines the economic impact of the pandemic on companies, emphasizing the need to rethink the business or redesign it to ensure its response to the challenges that the quarantine represented, as proposed by reengineering in the second half of the 90s of the 20th century. The main objective of this article is to establish a connection between the principles of reengineering and the resilience of startups during the pandemic, reactivating the use of a tool that was used more than 20 years ago. Therefore, the study explores, from a qualitative methodology -with emphasis on documentary research- the relationship between the appearance of the pandemic and the use of some elements of reengineering that can be observed in emerging companies, finding several connections between them. The results highlight how, through reinvention and resurgence, emerging businesses met the challenges of the new normal by maintaining their operations and providing business continuity. JEL:L26; M10; N10; P41; Q55]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación explora las repercusiones del COVID-19 en el comercio y los mercados globales durante el primer semestre de 2020. El estudio examina el impacto económico de la pandemia en las empresas, enfatizando la necesidad de repensar el negocio o rediseñarlo para asegurar su respuesta ante los desafíos que representó la cuarentena, tal como lo propuso la reingeniería en la segunda mitad de los años 90 del siglo XX. El principal objetivo de este artículo es establecer una conexión entre los principios de la reingeniería y la resiliencia de las empresas emergentes durante la pandemia, reactivando el uso de una herramienta que se utilizó hace más de 20 años. Por ello, el estudio explora, desde una metodología cualitativa -con énfasis en la investigación documental- la relación entre la aparición de la pandemia y el uso de algunos elementos propios de la reingeniería que pueden observarse en las empresas emergentes, encontrando varias conexiones entre ellas. Los resultados destacan cómo, a través de la reinvención y el rediseño, los negocios emergentes hicieron frente a los desafíos que la nueva normalidad manteniendo sus operaciones y brindando continuidad al negocio. JEL: L26; M10; N10; P41; Q55]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Esta investigação explora as repercussões da COVID-19 no comércio e nos mercados globais durante o primeiro semestre de 2020. O estudo examina o impacto económico da pandemia nas empresas, enfatizando a necessidade de repensar o negócio ou redesenhá-lo para garantir a sua resposta aos desafios. que a quarentena representava, tal como proposta pela reengenharia na segunda metade da década de 90 do século XX. O principal objetivo deste artigo é estabelecer uma ligação entre os princípios da reengenharia e a resiliência das startups durante a pandemia, reativando a utilização de uma ferramenta que era utilizada há mais de 20 anos. Portanto, o estudo explora, a partir de uma metodologia qualitativa - com ênfase na pesquisa documental - a relação entre o surgimento da pandemia e a utilização de alguns elementos de reengenharia que podem ser observados em empresas emergentes, encontrando diversas conexões entre eles. Os resultados destacam como, através da reinvenção e do ressurgimento, as empresas emergentes enfrentaram os desafios do novo normal, mantendo as suas operações e proporcionando continuidade aos negócios. JEL: L26; M10; N10; P41; Q55]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[business]]></kwd>
<kwd lng="en"><![CDATA[growth]]></kwd>
<kwd lng="en"><![CDATA[reform]]></kwd>
<kwd lng="en"><![CDATA[technological innovation]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[negocios]]></kwd>
<kwd lng="es"><![CDATA[crecimiento]]></kwd>
<kwd lng="es"><![CDATA[reforma]]></kwd>
<kwd lng="es"><![CDATA[innovación tecnológica]]></kwd>
<kwd lng="pt"><![CDATA[empreendimento]]></kwd>
<kwd lng="pt"><![CDATA[negócios]]></kwd>
<kwd lng="pt"><![CDATA[crescimento]]></kwd>
<kwd lng="pt"><![CDATA[reforma]]></kwd>
<kwd lng="pt"><![CDATA[inovação tecnológica]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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