<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6276</journal-id>
<journal-title><![CDATA[Pensamiento & Gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Pensam. gest.]]></abbrev-journal-title>
<issn>1657-6276</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte - Barranquilla, Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-62762018000100216</article-id>
<article-id pub-id-type="doi">10.14482/pege.44.10165</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Efecto país de origen en las preferencias de los consumidores de vino en nuevos mercados]]></article-title>
<article-title xml:lang="en"><![CDATA[Country of origin effect in the preferences of wine consumers in new markets]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Concha Velásquez]]></surname>
<given-names><![CDATA[José Roberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rocío Mora]]></surname>
<given-names><![CDATA[Adriana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Velásquez]]></surname>
<given-names><![CDATA[Juan José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Reyes]]></surname>
<given-names><![CDATA[Hernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Icesi Departamento de Mercadeo y Negocios Internacionales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Icesi Departamento de Mercadeo y Negocios Internacionales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Icesi Mercadeo Internacional y Publicidad ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Icesi Administración de Empresas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<numero>44</numero>
<fpage>216</fpage>
<lpage>242</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-62762018000100216&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-62762018000100216&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-62762018000100216&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El efecto país origen ha sido protagonista de numerosos estudios durante varios años, donde se ha afirmado que es un factor relevante por considerar en el comportamiento del consumidor, debido a que se refiere a la percepción que tienen las personas frente a un producto extranjero, de acuerdo con la etiqueta de su país de origen. El objetivo de la presente investigación es conocer las características del consumidor de vino en Cali (Colombia), una región donde el consumo de esta bebida ha venido en aumento en los últimos años, teniendo en cuenta su nivel de involucramiento y la influencia del país de origen en su decisión de compra.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The country of origin effect has been protagonist of numerous studies for many years, arguing that it is a relevant factor in the behavior of the consumer, since it refers to the perception that people have with a foreign product, according to their country of origin label. This study evaluates the preference of wine consumers in Colombia , a country whose consumption of this drink has been increasing in the recent years, taking into account the characteristics of the wine, the country of origin and the consumer behaviors.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[efecto país de origen]]></kwd>
<kwd lng="es"><![CDATA[involucramiento]]></kwd>
<kwd lng="es"><![CDATA[consumidores de vino.]]></kwd>
<kwd lng="en"><![CDATA[Country of origin effect]]></kwd>
<kwd lng="en"><![CDATA[involvement]]></kwd>
<kwd lng="en"><![CDATA[wine consumers]]></kwd>
</kwd-group>
</article-meta>
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<person-group person-group-type="author">
<name>
<surname><![CDATA[Verlegh]]></surname>
<given-names><![CDATA[P. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Steenkamp]]></surname>
<given-names><![CDATA[J.-B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A review and meta-analysis of country-of-origin research.]]></article-title>
<source><![CDATA[Journal of Economic Psychology]]></source>
<year>1999</year>
<volume>5</volume>
<numero>20</numero>
<issue>20</issue>
<page-range>521-46</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
