<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6276</journal-id>
<journal-title><![CDATA[Pensamiento & Gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Pensam. gest.]]></abbrev-journal-title>
<issn>1657-6276</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte - Barranquilla, Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-62762018000100243</article-id>
<article-id pub-id-type="doi">10.14482/pege.44.10384</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El estereotipo de los colombianos frente al consumo socialmente responsable]]></article-title>
<article-title xml:lang="en"><![CDATA[The stereotype of colombians against consumption socially responsible]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peñalosa Otero]]></surname>
<given-names><![CDATA[Mónica Eugenia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Celis]]></surname>
<given-names><![CDATA[Diana María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Jorge Tadeo Lozano  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Jorge Tadeo Lozano  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<numero>44</numero>
<fpage>243</fpage>
<lpage>260</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-62762018000100243&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-62762018000100243&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-62762018000100243&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El propósito de este artículo es determinar la actitud de los colombianos frente al consumo socialmente responsable, para lo cual se realizó una investigación descriptiva a nivel nacional. Esta tomó como referencia las principales ciudades de Colombia: Bogotá, Cali, Medellín y Barranquilla, con una muestra de 400 sujetos distribuidos homogéneamente, en la cual se evaluaron las actitudes respecto de cuatro grandes dimensiones: 1) la compra racional, 2) la ética, 3) el consumo responsable 4) y temas medioambientales, con preguntas medidas en una escala de Likert. El análisis de los datos se realizó mediante la técnica estadística multivariante análisis de conglomerados (clúster). Dentro de los principales resultados, se pudo identificar que para los colombianos es importante la temática abordada, lo cual se evidencia con la actitud positiva respecto del consumo responsable, específicamente con la responsabilidad social empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The purpose of this article is to determine the attitude of Colombians towards socially responsible consumption, for which a descriptive research was carried out at the national level, taking as reference the main cities; Bogotá, Cali, Medellín and Barranquilla with a sample of 400 subjects distributed homogeneously among these four cities, in which the attitudes were evaluated regarding four major dimensions: rational purchasing, ethics, responsible consumption in general and environmental issues; all questions were measured on a Likert scale and data analysis was performed from the multivariate statistical technique &#8220;Conglomerate Analysis&#8221; (Cluster). Among the main results, it was possible to identify that for Colombians, the subject is important, which is evidenced by the positive attitude towards the issue of responsible consumption, specifically with corporate social responsibility.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[consumo socialmente responsable]]></kwd>
<kwd lng="es"><![CDATA[actitud]]></kwd>
<kwd lng="es"><![CDATA[análisis de conglomerados]]></kwd>
<kwd lng="es"><![CDATA[ética]]></kwd>
<kwd lng="en"><![CDATA[Socially responsible consumption]]></kwd>
<kwd lng="en"><![CDATA[attitude]]></kwd>
<kwd lng="en"><![CDATA[analysis of conglomerates]]></kwd>
<kwd lng="en"><![CDATA[ethics]]></kwd>
</kwd-group>
</article-meta>
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