<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6276</journal-id>
<journal-title><![CDATA[Pensamiento & Gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Pensam. gest.]]></abbrev-journal-title>
<issn>1657-6276</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte - Barranquilla, Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-62762020000100169</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Sobre el perfil de las empresas y de los productos preferidos por los estudiantes universitarios millennials del Uruguay en materia de consumo responsable]]></article-title>
<article-title xml:lang="en"><![CDATA[About the profile of companies and products preferred by millennial university students in Uruguay in the field of responsible consumption]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guerra Aragone]]></surname>
<given-names><![CDATA[Pablo Augusto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de la República  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Uruguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<numero>48</numero>
<fpage>169</fpage>
<lpage>194</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-62762020000100169&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-62762020000100169&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-62762020000100169&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este artículo analizamos los vínculos entre el consumo responsable y ciertas pautas de consumo orientadas por las dimensiones sociales, éticas y ambientales. En el marco de un proyecto de investigación sobre las pautas de consumo responsable en la población universitaria de la generación millennials en Uruguay, se exponen los resultados de una encuesta de opinión que arroja una importante predisposición hacia formatos de consumo que incorporan aspectos sociales y ambientales. La muestra corresponde a un muestreo no probabilístico de 328 casos. En concreto se analizarán cómo se comportan 14 variables según carrera universitaria y sexo. A manera de conclusión, observamos una opinión más responsable entre mujeres aunque no siempre adquiere relevancia estadística, y cuando ello ocurre, es con bajos valores. Lamentablemente, el tamaño de la muestra no nos permite sacar conclusiones sobre cómo afecta al comportamiento el tipo de carrera universitaria cursada. Aun así, parecería ser que los estudiantes de algunas carreras como las de ingenierías o Derecho manifiestan un comportamiento menos afectado por las dimensiones socioambientales y éticas, en tanto los estudiantes de carreras como Arquitectura y el conjunto de las Ciencias Sociales (no incluimos aquí las ciencias económicas) se comportan de manera más responsable. Si bien en el análisis comparado con otras investigaciones no queda claro si hay o no una asociación entre consumo responsable y nuevas generaciones, nuestro estudio expone que ciertas pautas de consumo responsable están afectando a la mayoría de los estudiantes universitarios millennials, aspecto que estaría confirmando una correlación entre niveles de escolaridad y consumo responsable.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this paper is to analyze the link between the consumption patterns oriented by social, ethical and environmental dimensions, with responsible consumption trends. Within the framework of a research project about the responsible consumption patterns in the Uruguayan's millennial generation of the university population, the results of an opinion poll show an important predisposition towards consumption forms that incorporate social and environmental aspects. The statistical sample corresponds to a non-probability sample of 328 cases. Specifically, 14 variables will be analyzed according to university degree and sex. In conclusion, we observe a more responsible opinion among women, although it does not always acquire statistical relevance, and when this occurs, it is with low values. Unfortunately, the sample size does not allow us to draw conclusions about how the type of university degree studied affects behavior. Even so, it would seem that the students of some careers such as engineering or law show a behavior less affected by the socioenvironmental and ethical dimensions, in both the students of careers such as Architecture and the whole of the Social Sciences (we do not include the econommics sciences here) behave more responsibly. Although in the analysis compared to other research it is not clear whether or not there is an association between responsible consumption and new generations, our study shows that certain patterns of responsible consumption are affecting the majority of millennial university students, an aspect that would be confirming a correlation between educational levels and responsible consumption.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Uruguay]]></kwd>
<kwd lng="es"><![CDATA[consumo responsable]]></kwd>
<kwd lng="es"><![CDATA[millennials]]></kwd>
<kwd lng="en"><![CDATA[Uruguay]]></kwd>
<kwd lng="en"><![CDATA[responsible consumption]]></kwd>
<kwd lng="en"><![CDATA[millennials]]></kwd>
</kwd-group>
</article-meta>
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