<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6276</journal-id>
<journal-title><![CDATA[Pensamiento & Gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Pensam. gest.]]></abbrev-journal-title>
<issn>1657-6276</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte - Barranquilla, Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-62762020000200074</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Organizational culture and competitiveness of women-led small and medium-sized enterprises managed in Cajeme, Mexico]]></article-title>
<article-title xml:lang="es"><![CDATA[Cultura organizacional y competitividad de las pequeñas y medianas empresas dirigidas por mujeres en Cajeme, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores Lopez]]></surname>
<given-names><![CDATA[Jose Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vásquez Torres]]></surname>
<given-names><![CDATA[María Del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leyva Osuna]]></surname>
<given-names><![CDATA[Beatriz Alicia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Sonora (ITSON)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<numero>49</numero>
<fpage>74</fpage>
<lpage>89</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-62762020000200074&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-62762020000200074&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-62762020000200074&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract There has been a number of debates regarding women in the world-wide workforce. This document aims to analyze whether there is a relationship between a variable of organizational culture and the competitiveness of women-led small and medium-sized enterprises in the municipality of Cajeme, Mexico. An instrument was applied to 300 SMEs, 129 of which are run by women. It was determined that there is a relationship between the two variables, and both positively and significantly influence each other. It is important to recognize that 43% of the population of SME participants are directed by women, to a level of competence that is influenced by cultural aspects. In Cajeme, women still are predominantly traditionalist, more orderly in their activities, since they handle them as representative habits and values, which makes them competitive in the work environment.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se han presentados diversos debates con respecto a las mujeres en el ámbito laboral a nivel mundial. Por ello, el presente documento pretende analizar si existe relación de la variable cultura organizacional con la competitividad de las pequeñas y medias empresas que son dirigidas por mujeres en el municipio de Cajeme, México. Mediante la aplicación de un instrumento a 300 pymes de las cuales 129 son dirigidas por mujeres, se determinó que sí existe relación entre ambas variables y además una influye positiva y significativamente sobre la otra. Es importante reconocer que el 43% de la población pyme es dirigida por mujeres a un nivel de competencia que se influye por aspectos culturales, en Cajeme aún predomina en las mujeres el ser más tradicionalistas, son más ordenadas en sus actividades ya que lo manejan como hábitos y valores representativos y, eso las vuelve competitivas en ámbito laboral.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Women]]></kwd>
<kwd lng="en"><![CDATA[Culture]]></kwd>
<kwd lng="en"><![CDATA[Competitiveness]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="es"><![CDATA[Mujeres]]></kwd>
<kwd lng="es"><![CDATA[Cultura]]></kwd>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="es"><![CDATA[Pymes]]></kwd>
</kwd-group>
</article-meta>
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