<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6357</journal-id>
<journal-title><![CDATA[Sociedad y Economía]]></journal-title>
<abbrev-journal-title><![CDATA[Soc. Econ.]]></abbrev-journal-title>
<issn>1657-6357</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Sociales y Económicas- Universidad del Valle]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-63572024000200003</article-id>
<article-id pub-id-type="doi">10.25100/sye.v0i52.13128</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las tiendas especializadas de café y su rol en la creación de valor agregado]]></article-title>
<article-title xml:lang="en"><![CDATA[Specialized Coffee Shops and Their Role in The Creation of Added Value]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Medina Rojas]]></surname>
<given-names><![CDATA[Iván Darío]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Porras Romero]]></surname>
<given-names><![CDATA[Laura Angélica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Milena Moreno]]></surname>
<given-names><![CDATA[Yoana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UNIMINUTO  ]]></institution>
<addr-line><![CDATA[Bogotá D.C. ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,UNIMINUTO  ]]></institution>
<addr-line><![CDATA[Bogotá D.C. ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,UNIMINUTO  ]]></institution>
<addr-line><![CDATA[Bogotá D.C ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<numero>52</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-63572024000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-63572024000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-63572024000200003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El procesamiento del café involucra a numerosos actores a lo largo de su cadena productiva, y es en las etapas finales donde los baristas desempeñan un papel crucial, añadiendo la magia final que disfrutará el consumidor. Este estudio se enfoca en la transformación del producto dentro de tiendas especializadas en café mediante su actor fundamental, el barista. Se llevaron a cabo once entrevistas en profundidad con baristas, propietarios y administradores de dichos establecimientos para explorar la creación de valor y la relevancia de estos lugares en las tendencias globales emergentes. A través de una matriz de información, se analiza el papel significativo de estos profesionales en la industria. Aunque el campo del barismo está ganando fuerza en Colombia, impulsado por tendencias internacionales y el potencial productivo interno, la profesión del barista aún es relativamente desconocida a nivel local y requiere mayor reconocimiento.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Coffee processing involves numerous actors along the coffee production chain, and it is in the final stages that baristas play a crucial role, adding the final touch of magic that consumers will enjoy. This study focuses on the transformation of the product within specialty coffee shops through its fundamental actor: the barista. Eleven in-depth interviews were conducted with baristas, owners, and managers of such establishments to explore the value creation and relevance of these places in the context of emerging global trends. Through an information matrix, the significant role of these professionals in the industry is analyzed. Although the barista field is gaining strength in Colombia, driven by international trends and domestic production potential, the barista profession is still relatively unknown at the local level and requires greater recognition.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[café]]></kwd>
<kwd lng="es"><![CDATA[valor de la tierra]]></kwd>
<kwd lng="es"><![CDATA[cadena de valor]]></kwd>
<kwd lng="es"><![CDATA[barista]]></kwd>
<kwd lng="es"><![CDATA[cafetería]]></kwd>
<kwd lng="en"><![CDATA[coffee]]></kwd>
<kwd lng="en"><![CDATA[land value]]></kwd>
<kwd lng="en"><![CDATA[value chain]]></kwd>
<kwd lng="en"><![CDATA[barista]]></kwd>
<kwd lng="en"><![CDATA[coffee shop.]]></kwd>
</kwd-group>
</article-meta>
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