<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-9267</journal-id>
<journal-title><![CDATA[Universitas Psychologica]]></journal-title>
<abbrev-journal-title><![CDATA[Univ. Psychol.]]></abbrev-journal-title>
<issn>1657-9267</issn>
<publisher>
<publisher-name><![CDATA[Pontificia Universidad Javeriana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-92672005000300013</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores compensatorios y no compensatorios que influyen en la decisión de compra de productos culinarios en la categoría de caldos concentrados, en consumidores de la ciudad de Barranquilla]]></article-title>
<article-title xml:lang="en"><![CDATA[Compensatory and non compensatory factors which influence the buying decision of culinary products, concentrated soup category, in costumers from Barranquilla]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Botero]]></surname>
<given-names><![CDATA[María Mercedes]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Abello Ramírez]]></surname>
<given-names><![CDATA[Lilián]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chamorro López]]></surname>
<given-names><![CDATA[Mónica]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres Guette]]></surname>
<given-names><![CDATA[Vanesa]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidad del Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A02">
<institution><![CDATA[,Universidad del Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<volume>4</volume>
<numero>3</numero>
<fpage>393</fpage>
<lpage>402</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-92672005000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-92672005000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-92672005000300013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[The aim of this research was to identify the main compensatory and non-compensatory factors influencing the purchase of concentrated broth in consumers of the city of Barranquilla. This research compiles the data obtained through 300 interviews applied to consumers of concentrated broth, who do their shopping in 41 supermarkets and 8.000 general stores distributed along the city. The study demonstrated that brand and the flavor are the most important factors in buying concentrated broth. Additionally, customers usually buy the product that they previously have chosen, remaining loyal to their favorite brand. This corroborates that non-compensatory factors such as memory, experience and tradition are determinant when choosing a product.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[El objetivo del presente estudio descriptivo es identificar los principales factores compensatorios y no compensatorios que influyen en la decisión de compra de caldos concentrados en los consumidores de la ciudad de Barranquilla. Los datos fueron obtenidos a través de encuestas aplicadas a 300 consumidores de caldos concentrados, que compran en algunos de los 41 supermercados y 8000 tiendas de la ciudad. Con el estudio se constató que los factores que más inciden en la compra de caldos concentrados son la marca y el sabor del caldo. Los consumidores adquieren usualmente el producto que tienen previsto comprar, manteniendo la fidelidad a la marca, corroborando que los factores no compensatorios como la memoria, la experiencia y la tradición son determinantes al elegir el producto.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[concentrated broths]]></kwd>
<kwd lng="en"><![CDATA[consumer]]></kwd>
<kwd lng="en"><![CDATA[compensatory factor]]></kwd>
<kwd lng="en"><![CDATA[non compensatory factor]]></kwd>
<kwd lng="en"><![CDATA[purchase decision]]></kwd>
<kwd lng="es"><![CDATA[caldos concentrados]]></kwd>
<kwd lng="es"><![CDATA[consumidor]]></kwd>
<kwd lng="es"><![CDATA[factor compensatorio]]></kwd>
<kwd lng="es"><![CDATA[factor no compensatorio]]></kwd>
<kwd lng="es"><![CDATA[decisión de compra]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  ]]></body><back>
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