<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-0279</journal-id>
<journal-title><![CDATA[AD-minister]]></journal-title>
<abbrev-journal-title><![CDATA[AD-minister]]></abbrev-journal-title>
<issn>1692-0279</issn>
<publisher>
<publisher-name><![CDATA[Escuela de Administración  de la Universidad EAFIT]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-02792019000100101</article-id>
<article-id pub-id-type="doi">10.17230/ad-minister.34.</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations]]></article-title>
<article-title xml:lang="es"><![CDATA[Emprendimiento corporativo de medios de comunicación en las transmisiones público de radiotelevisión: Un estudio exploratorio del uso de innovaciones externas por parte de IRIB.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MEHDI SHARIFI]]></surname>
<given-names><![CDATA[SEYED]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[KHAJEHEIAN]]></surname>
<given-names><![CDATA[DATIS]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[SAMADI MASHHADI]]></surname>
<given-names><![CDATA[KOBRA]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,University of Tehran  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,University of Tehran  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,University of Tehran  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<numero>34</numero>
<fpage>101</fpage>
<lpage>118</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-02792019000100101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-02792019000100101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-02792019000100101&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and widely. For this reason, use of external sources of innovation is a key challenge for large media organizations, and particularly for public service media. This research addresses the challenge of IRIB, the Iranian public service broadcast, to acquire external sources of innovation. Theoretical framework of this research has been taken from the theory of efficient media markets, that proposes large organizations have advantage in resources, small enterprises on innovation, and facilitators on contracting. A series of interviews with selected IRIB managers conducted, and analysis of these data showed IRIB has no systematic approach to benefit from users&#8217; innovation to address the problem of scarcity of creativity. Some practical suggestions have been provided for IRIB in particular, while several of them might be generalizable to some other large media firms. The findings of this research contributes to corporate media entrepreneurship and how it is fostered by Web 3.0 and social media JEL: M00, M30, O30]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En la era de la Web 3.0 y la abundancia de contenido generado por los usuario, las grandes organizaciones de medios se enfrentan al desafío de la creatividad. Sus fuentes internas de creatividad son limitadas y se enfrentan con muchas ideas innovadoras que se presentan en las redes sociales de manera libre y amplia. Por esta razón, el uso de fuentes externas de innovación es un desafío clave para las grandes organizaciones de medios de comunicación, y en particular para los medios de comunicación públicos. Esta investigación aborda el desafío de IRIB, la empresa pública transmisiones de radiotelevisión iraní, de adquirir fuentes externas de innovación. El marco teórico de esta investigación se sido tomado de la teoría de los mercados de medios de comunicación eficientes, que propone que las grandes organizaciones tengan ventajas en los recursos; las pequeñas empresas, en la innovación y los facilitadores, en la contratación. Se realizó una serie de entrevistas con gerentes seleccionados de IRIB, y el análisis de estos datos mostró que IRIB no tiene un enfoque sistemático para beneficiarse de la innovación de los usuarios para abordar el problema de la escasez de creatividad. Se han proporcionado algunas sugerencias prácticas para IRIB en particular, mientras que varias de ellas podrían ser generalizables a otras grandes empresas de medios. Los hallazgos de esta investigación contribuyen al emprendimiento corporativo de medios de comunicación y cómo se fomenta en la Web 3.0 y las redes sociales. JEL: M00, M30, O30]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Media Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Corporate Media Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Creativity]]></kwd>
<kwd lng="en"><![CDATA[Public Service Broadcast]]></kwd>
<kwd lng="en"><![CDATA[public service media]]></kwd>
<kwd lng="en"><![CDATA[efficient media markets]]></kwd>
<kwd lng="en"><![CDATA[IRIB]]></kwd>
<kwd lng="es"><![CDATA[Emprendimiento de medios]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento corporativo de medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[creatividad]]></kwd>
<kwd lng="es"><![CDATA[radiotelevisión pública]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación públicos]]></kwd>
<kwd lng="es"><![CDATA[mercados de medios de comunicación eficientes]]></kwd>
<kwd lng="es"><![CDATA[IRIB]]></kwd>
</kwd-group>
</article-meta>
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