<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-0279</journal-id>
<journal-title><![CDATA[AD-minister]]></journal-title>
<abbrev-journal-title><![CDATA[AD-minister]]></abbrev-journal-title>
<issn>1692-0279</issn>
<publisher>
<publisher-name><![CDATA[Escuela de Administración  de la Universidad EAFIT]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-02792019000100175</article-id>
<article-id pub-id-type="doi">10.17230/ad-minister.34.9</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Proposing A Method for Assessment of Brand Imitation Factors]]></article-title>
<article-title xml:lang="es"><![CDATA[Propuesta de un método para evaluar los factores de imitación de marca]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[EBRAHIMI]]></surname>
<given-names><![CDATA[SEYED BABAK]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[GHADERIFAR]]></surname>
<given-names><![CDATA[ESMAEIL]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MOGHADAM]]></surname>
<given-names><![CDATA[FATEME JAMALI]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MANUCHEHRIAN]]></surname>
<given-names><![CDATA[KAMBIZ]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[ARFA]]></surname>
<given-names><![CDATA[BBASALI]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,K. N. Toosi University of Technology  ]]></institution>
<addr-line><![CDATA[Tehran ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Allameh Tabataba&#8217;i Universtity  ]]></institution>
<addr-line><![CDATA[Tehran ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Karaj Azad University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Karaj Azad University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Strategic Technologies Center of Vice-Presidency for Science and Technology  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Iran</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<numero>34</numero>
<fpage>175</fpage>
<lpage>194</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-02792019000100175&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-02792019000100175&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-02792019000100175&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitation and also ranks them through expert judgments. We use rough numbers properties to rank the factors. In so doing, three groups of experts, based in Iran, were asked to rank the factors that affect brand imitation. The ranking process was implemented by Rough-TOPSIS method. Also, the authors apply Fuzzy-TOPSIS method and findings were compared. This study recognizes important factors that affect brand imitation and rank them according to the significance level. Results emphasize that legislation is the most important factor that can prevent brand imitation and counterfeit. This ranking helps companies to improve specifications in order to obtain security for their brands. JEL: M00, M10, O10]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La imitación de marca es un enfoque para que las nuevas marcas tengan éxito en el mercado; por otro lado, puede ser destructiva para las marcas desarrolladas al incurrir en grandes pérdidas financieras. Muchos estudios han investigado la imitación y sus factores de efectividad. El presente artículo estudia los factores de efectividad de la imitación y también los clasifica a través de juicios de expertos. Usamos propiedades de números aproximados para clasificar los factores. Al hacerlo, se pidió a tres grupos de expertos, radicados en Irán, que clasificaran los factores que afectan la imitación de la marca. El proceso de clasificación fue implementado a través del método Rough-TOPSIS. Además, los autores aplican el método Fuzzy-TOPSIS y se compararon los resultados. Este estudio reconoce los factores importantes que afectan la imitación de marca y los clasifica según el nivel de significación. Los resultados enfatizan que la legislación es el factor más importante que puede prevenir la imitación de marca y la falsificación. Esta clasificación ayuda a las empresas a mejorar las especificaciones con el fin de obtener seguridad para sus marcas. JEL: M00, M10, O10]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Brand imitation]]></kwd>
<kwd lng="en"><![CDATA[Effective imitation factors]]></kwd>
<kwd lng="en"><![CDATA[TOPSIS Rough]]></kwd>
<kwd lng="es"><![CDATA[Imitación de marca]]></kwd>
<kwd lng="es"><![CDATA[factores de efectividad de la imitación]]></kwd>
<kwd lng="es"><![CDATA[TOPSIS Rough]]></kwd>
</kwd-group>
</article-meta>
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