<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222019000100071</article-id>
<article-id pub-id-type="doi">10.22395/angr.v17n34a4</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La construcción de un ethos satírico compuesto y dinámico en la figura presidencial de Álvaro Uribe Vélez (2002-2010) en la caricatura de Matador]]></article-title>
<article-title xml:lang="en"><![CDATA[The construction of a composite and dynamic satirical ethos in the presidency of Álvaro Uribe Vélez (2002-2010), in Matador&#8217;s Cartoons]]></article-title>
<article-title xml:lang="pt"><![CDATA[A construção de um ethos satírico composto e dinâmico na figura presidencial de Álvaro Uribe Vélez (2002-2010) na caricatura de Matador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gómez]]></surname>
<given-names><![CDATA[Diana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pedrazzini]]></surname>
<given-names><![CDATA[Ana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>17</volume>
<numero>34</numero>
<fpage>71</fpage>
<lpage>98</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222019000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222019000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222019000100071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este trabajo busca caracterizar la imagen del presidente Álvaro Uribe Vélez (2002-2010) construida en las caricaturas de Matador publicadas en el diario colombiano El Tiempo durante tres períodos relevantes en sus dos gobiernos (2004, 2006 y 2010). Desde una perspectiva semiótica atenta a los signos visuales y verbales que conforman las caricaturas, analizamos el framing (encuadre) satírico a partir del cual opera la caricatura política, atendiendo a los temas tratados, a los personajes representados y a los rasgos de personalidad identificados en el personaje presidencial. La aplicación de un análisis de correspondencias -técnica de análisis multivariado- nos permitió además estudiar si existen variaciones entre los rasgos de personalidad identificados en el personaje de Uribe Vélez en cada uno de los períodos considerados. Se concluye que las caricaturas políticas se constituyeron en una lucha simbólica por la representación del mandatario, dado que Matador se focalizó en los aspectos negativos de su accionar, asoció algunas de sus decisiones juzgadas como positivas por la opinión pública con hechos y rasgos negativos y cuestionó el ethos construido por Álvaro Uribe Vélez en su discurso. Se encontró que las carencias en las cinco dimensiones de rasgos de personalidad identificados en el personaje de Matador (competencia, integridad, estabilidad emocional y capacidad de decisión, lealtad y responsabilidad, carisma y empatía) variaron en algunas coyunturas particulares durante los dos mandatos, dependiendo de la agenda política. Se interpretan así los rasgos identificados en el personaje como un ethos satírico compuesto y dinámico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This work seeks to characterize the image of former Colombian President Álvaro Uribe Vélez (2002- 2010) as crafted in Matador&#8217;s cartoons published in the Colombian newspaper El Tiempo during three relevant periods in his two governments (2004, 2006, and 2010). From a semiotic perspective, mindful of visual and verbal signs that make cartoons, we analyze the satirical framing from which the political cartoon operates based on the topics addressed, the characters that are represented, and personality that can be identified in the presidential character. A correspondence analysis -a multivariate analysis technique- also allowed us to study whether there are variations between the personality traits identified in Uribe Vélez&#8217; character in each of the aforementioned periods. It is concluded that the political cartoons constituted a symbolic struggle for the depiction of the president, given that Matador focused on the negative aspects of his actions, as well as associated some of his decisions judged as positive by the public with negative facts and features, and questioned the ethos built by Álvaro Uribe Vélez in his speech. It was found that the shortcomings in the five dimensions of personality traits identified in the depiction made by Matador (competence, integrity, emotional stability and decision-making, loyalty and responsibility, charisma and empathy) varied in some situations during the two terms, depending on the political agenda. Thus, the features identified in the character are interpreted as a composite and dynamic satirical ethos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo busca caracterizar a imagem do presidente Álvaro Uribe Vélez (2002-2010) construída nos trabalhos do caricaturista Matador publicadas no jornal colombiano El Tiempo durante três períodos relevantes em seus dois governos (2004, 2006 e 2010). A partir de uma perspectiva semiótica atenta aos sinais visuais e verbais que formam as caricaturas, analisamos o framing (enquadramento) satírico a partir do qual a caricatura política opera, que atende aos temas tratados, aos personagens representados e aos traços de personalidade identificados no personagem presidencial. A aplicação de uma análise de correspondências -técnica de análise multivariada- nos permitiu ainda estudar se existem variações entre os traços de personalidade identificados no personagem de Uribe Vélez em cada um dos períodos considerados. Conclui-se que as caricaturas políticas se constituíram em uma luta simbólica pela representação do mandatário, dado que o Matador se enfocou nos aspectos negativos de seu agir, associou algumas de suas decisões julgadas como positivas pela opinião pública com feitos e traços negativos e questionou o ethos construído por Álvaro Uribe Vélez em seu discurso. Descobriu-se que as carências nas cinco dimensões de traços de personalidade identificados no personagem de Matador (competição, integridade, estabilidade emocional e capacidade de decisão, lealdade e responsabilidade, carisma e empatia) variaram em algumas conjunturas particulares durante os dois mandatos, a depender da agenda política. Os traços identificados no personagem são assim interpretados como um ethos satírico composto e dinâmico.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[rasgos de personalidad]]></kwd>
<kwd lng="es"><![CDATA[ethos satírico]]></kwd>
<kwd lng="es"><![CDATA[Colombia]]></kwd>
<kwd lng="es"><![CDATA[caricatura política]]></kwd>
<kwd lng="es"><![CDATA[presidente Álvaro Uribe Vélez]]></kwd>
<kwd lng="es"><![CDATA[encuadre mediático]]></kwd>
<kwd lng="es"><![CDATA[imaginarios sociales]]></kwd>
<kwd lng="es"><![CDATA[análisis multivariado.]]></kwd>
<kwd lng="en"><![CDATA[personality traits]]></kwd>
<kwd lng="en"><![CDATA[satirical ethos]]></kwd>
<kwd lng="en"><![CDATA[Colombia]]></kwd>
<kwd lng="en"><![CDATA[political cartoon]]></kwd>
<kwd lng="en"><![CDATA[president Álvaro Uribe Vélez]]></kwd>
<kwd lng="en"><![CDATA[media framing]]></kwd>
<kwd lng="en"><![CDATA[popular consciousness]]></kwd>
<kwd lng="en"><![CDATA[multivariate analysis.]]></kwd>
<kwd lng="pt"><![CDATA[traços de personalidade]]></kwd>
<kwd lng="pt"><![CDATA[ethos satírico]]></kwd>
<kwd lng="pt"><![CDATA[Colômbia]]></kwd>
<kwd lng="pt"><![CDATA[caricatura política]]></kwd>
<kwd lng="pt"><![CDATA[presidente Álvaro Uribe Vélez]]></kwd>
<kwd lng="pt"><![CDATA[enquadramento midiático]]></kwd>
<kwd lng="pt"><![CDATA[imaginários sociais]]></kwd>
<kwd lng="pt"><![CDATA[análise multivariada.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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