<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222019000200039</article-id>
<article-id pub-id-type="doi">10.22395/angr.v18n35a3</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La relación entre los creativos independientes de la televisión pública y la audiencia infantil]]></article-title>
<article-title xml:lang="en"><![CDATA[The Relationship Between Independent creatives of Public Television and Child Audience]]></article-title>
<article-title xml:lang="pt"><![CDATA[A relação entre os criativos independentes da televisão pública e a audiência infantil]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gutiérrez-González]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitaria del Área Andina  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>18</volume>
<numero>35</numero>
<fpage>39</fpage>
<lpage>55</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222019000200039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222019000200039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222019000200039&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo explica cómo se presenta la relación entre los directores, guionistas, productores, realizadores e investigadores independientes de la televisión pública de Chile, Colombia y México, y la audiencia infantil; además, establece los criterios para definir un público objetivo. Para este estudio de corte cualitativo, se aplicaron 21 cuestionarios a los realizadores de programas emitidos a través de los canales de televisión pública como TVN y Novasur de Chile, el canal Once y Canal 22 de México y Señal Colombia, los cuales recibieron nominaciones o premios nacionales e internacionales desde su emisión. Los resultados evidencian que la relación se presenta por iniciativa propia y no por los canales. Además, esta se produce tanto en la fase creativa del proyecto -para testear su viabilidad- como en la etapa de producción de los contenidos durante las grabaciones. Sin embargo, se identifica que no hay un seguimiento de la aceptación y apropiación de los mensajes producidos y emitidos por los canales de televisión, especialmente en aquellos que producen propuestas culturales y de eduentretenimiento -uno de los objetivos de la televisión pública-. Finalmente, los creativos de la televisión brindan una serie de recomendaciones importantes para diseñar proyectos audiovisuales infantiles, que tienen en cuenta aspectos como la investigación, contenidos, producción y participación de la audiencia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper explains how the relationship among independent directors, producers, screenwriters, and researchers of public television from Chile, Colombia, Mexico and child audiences is established, it also sets the criteria to define the target group. For this qualitative study, 21 questionnaires were applied to creatives of broadcasted programs of public television channels like tvn and Novasur from Chile, Canal Once and Canal 22 from Mexico, and Señal Colombia, all of which received nominations or national and international awards since their emissions. The results show that the relation is present by own initiative and not by the channels. Moreover, this is conformed in the same project creation phase to test its viability and in the production stage of contents during recordings. Nevertheless, it is identified that there is no follow-up about the acceptation and appropriation of produced and broadcasted messages by television channels, specially those that produce cultural edu-entertainment shows, as it is one of the objectives of public television. Finally, television creatives give a series of important recommendations for designing a children&#8217;s audiovisual project, taking into account aspects such as research, contents, production, and audience participation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo explica como se dá a relação entre os diretores, roteiristas, produtores, realizadores e pesquisadores independentes da televisão pública do Chile, da Colômbia e do México, e a audiência infantil. Além disso, estabelece os critérios para definir um público-alvo. Para este estudo de corte qualitativo, 21 questionários foram aplicados aos realizadores de programas emitidos por meio dos canais de televisão pública como TVN e Novasur do Chile, o canal Once e Canal 22 do México e Señal Colombia, que receberam nominações ou prêmios nacionais e internacionais desde sua transmissão. Os resultados evidenciam que a relação se dá por iniciativa própria e não pelos canais. Ainda, esta é produzida tanto na fase criativa do projeto para testar sua viabilidade quanto na etapa de produção dos conteúdos durante as gravações. No entanto, identifica-se que não há um acompanhamento sobre a aceitação e apropriação das mensagens produzidas e emitidas pelos canais de televisão, especialmente naqueles que produzem propostas culturais e de entretenimento educativo - um dos objetivos da televisão pública. Finalmente, os criativos da televisão oferecem uma série de recomendações importantes para o momento de criar um projeto audiovisual infantil, que leva em consideração aspectos como a pesquisa, os conteúdos, a produção e a participação da audiência.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[audiencia]]></kwd>
<kwd lng="es"><![CDATA[infancia]]></kwd>
<kwd lng="es"><![CDATA[producción televisiva]]></kwd>
<kwd lng="es"><![CDATA[productor de radio/tv]]></kwd>
<kwd lng="es"><![CDATA[interacción social]]></kwd>
<kwd lng="es"><![CDATA[sistema de clasificación]]></kwd>
<kwd lng="es"><![CDATA[proceso de comunicación]]></kwd>
<kwd lng="es"><![CDATA[contenido de programa]]></kwd>
<kwd lng="en"><![CDATA[audience]]></kwd>
<kwd lng="en"><![CDATA[childhood]]></kwd>
<kwd lng="en"><![CDATA[television production]]></kwd>
<kwd lng="en"><![CDATA[radio/tv producers]]></kwd>
<kwd lng="en"><![CDATA[social interaction]]></kwd>
<kwd lng="en"><![CDATA[classification systems]]></kwd>
<kwd lng="en"><![CDATA[communication process]]></kwd>
<kwd lng="en"><![CDATA[programme content]]></kwd>
<kwd lng="pt"><![CDATA[audiência]]></kwd>
<kwd lng="pt"><![CDATA[infância]]></kwd>
<kwd lng="pt"><![CDATA[produção televisiva]]></kwd>
<kwd lng="pt"><![CDATA[produtor de rádio/TV]]></kwd>
<kwd lng="pt"><![CDATA[interação social]]></kwd>
<kwd lng="pt"><![CDATA[sistema de classificação]]></kwd>
<kwd lng="pt"><![CDATA[processo de comunicação]]></kwd>
<kwd lng="pt"><![CDATA[conteúdo de programa]]></kwd>
</kwd-group>
</article-meta>
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