<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222019000200237</article-id>
<article-id pub-id-type="doi">10.22395/angr.v18n35a12</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Qué estimula la emoción en las audiencias? Un estudio de caso sobre persuasión, distorsión y emoción en las noticias]]></article-title>
<article-title xml:lang="en"><![CDATA[Exploring the Origin of Fake News. A Case Study on Persuasion, Distortion and Emotion in the News]]></article-title>
<article-title xml:lang="pt"><![CDATA[O que estimula a emoção nas audiências? Um estudo de caso sobre persuasão, distorção e emoção nas notícias]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tapias Hernández]]></surname>
<given-names><![CDATA[César Augusto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>18</volume>
<numero>35</numero>
<fpage>237</fpage>
<lpage>259</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222019000200237&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222019000200237&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222019000200237&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se describe de qué manera un evento enmarcado en el género periodístico de la &#8220;entrevista&#8221; constituye una narrativa engañosa que, incluso después de ser rectificada, seguirá afectando a las audiencias convocadas emocional e ideológicamente. Se trata de un estudio de caso desarrollado a través de un análisis de contenido para explicar cómo emerge una noticia falsa en un noticiero de la televisión privada en Colombia a través de la introducción de frases falsas que, combinadas con el encuadre, las narrativas emocionales y las distorsiones, agudizan la polarización política y dejan ver cómo se insertan estas emociones en la narrativa noticiosa. Los resultados muestran que los sesgos de distorsión, no necesariamente partidistas, y las emociones alineadas con los principios ideológicos junto a las ganancias del mercado, son el caldo de cultivo para la gestación de las noticias falsas. El objetivo de este trabajo es mostrar de qué manera medios tradicionales como la televisión y sus estrategias de persuasión narrativa, proporcionan a sus audiencias, materiales (falsos) para la construcción (sesgada) de noticias (falsas), mientras emocionan al público, lo que genera beneficios políticos y económicos para el medio, el grupo económico del que hace parte el medio, y el candidato presidencial que el grupo respalda. El hallazgo más importante radica en que el sesgo emocional que procura el medio privado de información noticiosa estudiado no se agota en una explicación de su carácter partidista; en juego están las audiencias del mejor horario de la televisión colombiana, así como los beneficios económicos para un segmento del mercado publicitario.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article describes how a deceptive event framed in the &#8220;interview&#8221; journalistic genre makes up a deceptive narrative that, even after being rectified, will continue to affect the audiences summoned emotionally and ideologically. It is a case study developed through a content analysis to explain how a fake news appears in a newscast of private television in Colombia, through the introduction of false phrases that, combined with the framing, emotional narratives and the distortions, sharpen the political polarization and reveal how are these emotions inserted in the news narrative. The results show us that the biases of distortion, not necessarily partisan, and the emotions aligned with the ideological principles together with the gains of the market, are the breeding ground for the gestation of false news. The objective of this paper is to show how traditional media, such as television and its strategies of narrative persuasion, provide their audiences, (fake) materials for the (skewed) construction of (fake) news, while exciting the public, which generates political and economic benefits for the news médium the economic group that it is part of, and the presidential candidate supported by the group. The most important finding is that the emotional bias sought by the private media of news information studied is not limited to an explanation of its partisan character; at stake are the audiences of the best schedule of Colombian television, and the economic benefits for a segment of the advertising market.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Neste artigo descreve-se de que maneira um evento enquadrado no gênero jornalístico da &#8220;entrevista&#8221; constitui uma narrativa enganosa que, inclusive depois de ser retificada, continuará afetando as audiências convocadas emocional e ideologicamente. Trata-se de um estudo de caso desenvolvido a partir de uma análise de conteúdo para explicar como surge uma notícia falsa em um noticiário da televisão privada na Colômbia por meio da introdução de frases falsas que, combinadas com a abordagem, com as narrativas emocionais e com as distorções, agravam a polarização política e mostram como essas emoções se inserem na narrativa noticiosa. Os resultados mostram que os vieses de distorção, não necessariamente partidaristas, e as emoções alinhadas com os princípios ideológicos juntamente com os lucros do mercado são o substrato para a geração das notícias falsas. O objetivo deste trabalho é mostrar de que maneira os meios tradicionais como a televisão e suas estratégias de persuasão narrativa proporcionam a suas audiências material (falsos) para a construção (distorcida) de notícias (falsas), enquanto emocionam o público, o que gera benefícios políticos e econômicos para o meio, para o grupo econômico do qual o meio faz parte e para o candidato presidencial que o grupo respalda. A descoberta mais importante radica no fato de que o viés emocional que o meio privado de informação noticiosa estudado procura não se esgota em uma explicação de seu caráter partidarista; estão em jogo as audiências do melhor horário da televisão colombiana, assim como os benefícios econômicos para um segmento do mercado publicitário.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[información]]></kwd>
<kwd lng="es"><![CDATA[persuasión]]></kwd>
<kwd lng="es"><![CDATA[emoción]]></kwd>
<kwd lng="es"><![CDATA[medios de información]]></kwd>
<kwd lng="es"><![CDATA[índice de audiencia]]></kwd>
<kwd lng="en"><![CDATA[information]]></kwd>
<kwd lng="en"><![CDATA[persuasion]]></kwd>
<kwd lng="en"><![CDATA[emotion]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[rating]]></kwd>
<kwd lng="pt"><![CDATA[informação]]></kwd>
<kwd lng="pt"><![CDATA[persuasão]]></kwd>
<kwd lng="pt"><![CDATA[emoção]]></kwd>
<kwd lng="pt"><![CDATA[meios de informação]]></kwd>
<kwd lng="pt"><![CDATA[índice de audiência]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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