<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222021000100109</article-id>
<article-id pub-id-type="doi">10.22395/angr.v19n38a6</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Capitalismo y arqueología tecnológica: análisis sobre el uso de dispositivos digitales]]></article-title>
<article-title xml:lang="en"><![CDATA[Capitalism and Technological Archaeology: Analysis on the Use of Digital Devices]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yarad Jeada]]></surname>
<given-names><![CDATA[Valeria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Investigadora independiente y Senior Data Analyst en Alto Data Analytics  ]]></institution>
<addr-line><![CDATA[Quito ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>19</volume>
<numero>38</numero>
<fpage>109</fpage>
<lpage>128</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222021000100109&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222021000100109&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222021000100109&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La crisis económica mundial que empezó en 2008 ha generado una caída del poder adquisitivo, reducción del consumo y contracción de la economía. Sin embargo, en medio de la crisis, se desarrolla una vorágine tecnológica que va a la par de un nuevo capitalismo mediante el incremento del uso de dispositivos digitales. El objetivo de este trabajo es analizar las nuevas claves de un capitalismo tecnológico generado por la democratización del consumo de bienes y servicios digitales y una arqueología tecnológica con periodos de obsolescencia cada vez más cortos. Es relevante la comprensión de este tipo de cambios, ya que permiten observar la relación entre el hombre y la tecnología y los usos que hacen de ella, con un enfoque en mejorar su calidad de vida y cerrar brechas como lo es la digital. Este trabajo usa una metodología del tipo documental de datos secundarios a nivel mundial sobre consumo tecnológico y su uso a tra vés de datos provenientes de ITU, Cepal, Eurostat y otros. Además, se realizó un análisis temporal del Smartphone desde el 2008 para establecer el crecimiento de su uso, teniendo en cuenta que ésta una de las tecnologías más utilizadas. Entre los hallazgos más notorios se evidencia que más del 75 % de la población a nivel mundial cuenta con un teléfono móvil, concluyen-do que esta tecnología facilita la gestión de la vida cotidiana en todos los aspectos: laboral, familiar, educativo, social, etc., es así que el Smartphone se convierte en una &#8220;navaja suiza&#8221; que facilita el diario vivir del ser humano.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The global economic crisis that started in 2008 has generated a decrease in purchasing power, reduced consumption and a contraction in the economy. However, in the midst of the crisis, a technological maelstrom develops, which goes hand in hand with a new capitalism through the increase in the use of digital devices. The objective of this work is to analyze the new keys to a technological capitalism generated by the democratization of the consumption of digital goods and services and a technological archeology with increasingly shorter periods of obsolescence. The understanding of these types of changes is relevant since they allow us to observe the relationship between man and technology and its usesthe uses made of it, with a focus on improving their quality of life and closing gaps, such as the digital one. This work uses a documentary type methodology of secondary worldwide data on technological consumption and its use through data from ITU, Cepal, Eurostat and others. In addition, a temporal analysis of the Smartphone was carried out since 2008 to establish its growth, since it is one of the most widely used technologies. Among the most notorious findings, it is evidenced that more than 75 % of the world population has a mobile phone, concluding that this technology facilitates the management of daily life in all aspects: work, family, educational, social, etc. This is how the Smartphone becomes a &#8220;Swiss Army knife&#8221; that facilitates the daily life of human beings.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[sistema económico]]></kwd>
<kwd lng="es"><![CDATA[industria de la comunicación]]></kwd>
<kwd lng="es"><![CDATA[consumidor]]></kwd>
<kwd lng="es"><![CDATA[cambio tecnológico]]></kwd>
<kwd lng="es"><![CDATA[sociedad de la información]]></kwd>
<kwd lng="es"><![CDATA[análisis de datos]]></kwd>
<kwd lng="en"><![CDATA[economic systems]]></kwd>
<kwd lng="en"><![CDATA[communication industry]]></kwd>
<kwd lng="en"><![CDATA[consumer]]></kwd>
<kwd lng="en"><![CDATA[technological change, information society]]></kwd>
<kwd lng="en"><![CDATA[data analysis]]></kwd>
</kwd-group>
</article-meta>
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