<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222022000100146</article-id>
<article-id pub-id-type="doi">10.22395/angr.v20n40a7</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Tendencias teóricas y desafíos en la comunicación de la responsabilidad social corporativa]]></article-title>
<article-title xml:lang="en"><![CDATA[Theoretical Tendencies and Challenges in the Corporate Social Responsibility Communication]]></article-title>
<article-title xml:lang="pt"><![CDATA[Tendências teóricas e desafios na comunicação da responsabilidade social corporativa]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díez]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz-Ospina]]></surname>
<given-names><![CDATA[Juliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Robledo]]></surname>
<given-names><![CDATA[Sebastian]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-Córdoba]]></surname>
<given-names><![CDATA[María-del-Pilar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica de Manizales Grupo de Investigación Altamira ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Católica de Manizales Grupo de Investigación Altamira ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Católica Luis Amigó  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Nacional de Colombia Grupo de Investigación en Ética y Empresariado Social Ethos ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>20</volume>
<numero>40</numero>
<fpage>146</fpage>
<lpage>176</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222022000100146&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222022000100146&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222022000100146&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El artículo tiene por objetivo caracterizar la bibliografía académica sobre comunicación de la responsabilidad social corporativa (Corsc), como base para mapear tendencias teóricas y desafíos prácticos de este campo académico y profesional. Esta investigación es de especial interés para las organizaciones que comunican sus prácticas de responsabilidad social con el fin de convencer a sus consumidores y comprometer a sus empleados. También para grupos de interés como organizaciones de la sociedad civil, que aspiran a una construcción más dialógica del sentido y los fines de la responsabilidad social corporativa. Ambos frentes de reflexión caben bajo un enfoque integrativo de la Corsc (modelo 4I), el cual permite organizar y comprender cómo se complementan múltiples teorías referidas a qué es, para qué sirve y cómo funciona dicho proceso comunicativo. Esta utilidad se resalta ante la escasez de revisiones sistemáticas sobre Corsc basadas en enfoques integrativos. Mediante una revisión bibliográfica sistemática desde un enfoque cuantitativo y cualitativo, se constató la necesidad de adelantar investigaciones que estudien paralelamente las cuatro dimensiones de la Corsc: la identidad, la integración, la interpretación y la imagen. Lo anterior, a partir de una perspectiva ética que reconozca el papel constructivo del disenso en el estudio y la práctica de la comunicación de la responsabilidad social corporativa.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper aims to characterize the academic literature on corporate social responsibility communication (Corsc), as a basis for mapping theoretical trends and practical challenges in this academic and professional field. This research is of special interest to organizations that communicate their social responsibility practices in order to convince their consumers and engage their employees. Also, for interest groups such as civil society organizations, which aspire to a more dialogical construction of the meaning and fines of corporate social responsibility. Both fronts of reflection fit under an integrative approach of the Corsc (model 41), which allows organizing and understanding how multiple theories related to what it is, what it is for and how this communication process works complement each other. This utility is highlighted by the scarcity of systematic reviews on Corsc based on integrative approaches. Through a systematic bibliographic review from a quantitative and qualitative approach, the need to carry out research that studies the four dimensions of the Corsc in parallel was confirmed: identity, integration, interpretation, and image. The foregoing, from an ethical perspective that recognizes the constructive role of design in the study and practice of communication of corporate social responsibility.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O artigo tem como objetivo caracterizar a literatura académica sobre comunicação de responsabilidade social corporativa (Corsc), como base para o mapeamento de tendências teóricas e desafios práticos neste campo académico e profissional. Esta pesquisa é de especial interesse para organizações que comunicam suas práticas de responsabilidade social a fim de convencer seus consumidores e engajar seus funcionários. Também para grupos de interesse, como organizações da sociedade civil, que aspiram a uma construção mais dialógica do sentido e das multas da responsabilidade social empresarial. Ambas as frentes de reflexão enquadram-se numa abordagem integradora do Corsc (modelo 41), que permite organizar e compreender como se complementam múltiplas teorias relacionadas com o que é, para que serve e como funciona este processo de comunicação. Essa utilidade é destacada pela escassez de revisões sistemáticas sobre Corsc baseadas em abordagens integrativas. Por meio de uma revisão bibliográfica sistemática de abordagem quantitativa e qualitativa, confirmou-se a necessidade de realizar pesquisas que estudem paralelamente as quatro dimensões do Corsc: identidade, integração, interpretação e imagem. O anterior, a partir de uma perspectiva ética que reconhece o papel construtivo do design no estudo e na prática da comunicação da responsabilidade social corporativa.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[responsabilidad social]]></kwd>
<kwd lng="es"><![CDATA[organización]]></kwd>
<kwd lng="es"><![CDATA[enfoque interdisciplinario]]></kwd>
<kwd lng="es"><![CDATA[bibliografía]]></kwd>
<kwd lng="es"><![CDATA[bibliología]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[social responsibility]]></kwd>
<kwd lng="en"><![CDATA[organization]]></kwd>
<kwd lng="en"><![CDATA[interdisciplinary approach]]></kwd>
<kwd lng="en"><![CDATA[bibliography]]></kwd>
<kwd lng="en"><![CDATA[bibliometric]]></kwd>
<kwd lng="pt"><![CDATA[comunicação]]></kwd>
<kwd lng="pt"><![CDATA[responsabilidade social]]></kwd>
<kwd lng="pt"><![CDATA[organização]]></kwd>
<kwd lng="pt"><![CDATA[abordagem interdisciplinar]]></kwd>
<kwd lng="pt"><![CDATA[bibliografia]]></kwd>
<kwd lng="pt"><![CDATA[bibliologia]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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