<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-2522</journal-id>
<journal-title><![CDATA[Anagramas -Rumbos y sentidos de la comunicación-]]></journal-title>
<abbrev-journal-title><![CDATA[anagramas rumbos sentidos comun.]]></abbrev-journal-title>
<issn>1692-2522</issn>
<publisher>
<publisher-name><![CDATA[Sello Editorial - Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-25222023000200006</article-id>
<article-id pub-id-type="doi">10.22395/angr.v22n43a24</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Persuasión versus Intención de voto en la elección extraordinaria para gobernador de Puebla, México en junio del 2019]]></article-title>
<article-title xml:lang="en"><![CDATA[Persuasion versus Voting Intention in the extraordinary election for governor of Puebla, Mexico in June 2019]]></article-title>
<article-title xml:lang="pt"><![CDATA[Persuasão versus intenção de voto nas eleições extraordinárias para governador de Puebla, México, em Junho de 2019]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espinosa Márquez]]></surname>
<given-names><![CDATA[Araceli]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ríos Calleja]]></surname>
<given-names><![CDATA[Carla Irene]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[León de la Rosa]]></surname>
<given-names><![CDATA[Jesús Mario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>22</volume>
<numero>43</numero>
<fpage>1</fpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-25222023000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-25222023000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-25222023000200006&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo, se busca analizar la intención de voto y la persuasión utilizada en las campañas de una elección local de carácter emergente en función de la muerte de la gobernadora electa en el proceso electoral 2018. Este proceso fue el más violento de los últimos treinta años en Puebla, México, y uno de los más polémicos en la historia política del Estado. El resultado tuvo que ser declarado válido a través del fallo de la autoridad judicial. Debido a la inesperada muerte de Martha Erika Alonso, la primera mujer electa en el Estado, se da pie a una elección extraordinaria en el 2019. En esta investigación se realizó un estudio de panel con cinco grupos focales con ciudadanos en pleno ejercicio de derechos, en una edad de dieciocho a sesenta y cinco y más, en igual número de hombres y mujeres, con una escolaridad formal que va de cero hasta veinte años, en los distritos electorales más representativos del Estado. Las preguntas que guían este texto son: ¿qué factores configuran las preferencias electorales en un entorno de gran incertidumbre? y ¿qué factores condicionan el voto en un contexto desgastado políticamente? Los resultados indican una baja influencia de los medios de comunicación y de las campañas electorales en la intención de voto del electorado. La decisión electoral de los ciudadanos entrevistados estuvo mayormente influenciada por los grupos sociales a los que pertenecen y a las actitudes y creencias que poseían antes del proceso electoral.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article seeks to analyze the voting intention and persuasion used in the campaigns of an emerging local election based on the death of the elected governor in the 2018 electoral process, the most violent of the last 30 years in Puebla, Mexico, and one of the most controversial in the political history of the State, since the result had to be declared valid through the ruling of the judicial authority. Due to the unexpected death of Martha Erika Alonso, the first woman elected in the State, an extraordinary election in 2019 is called for. In this research a panel study was conducted with 5 focus groups with citizens in full exercise of rights in an age of 18 and up to 65 and over; in equal number of men and women, with a formal schooling ranging from 0 to 20 years, in the most representative electoral districts of the State. The questions that guide this text are: what factors shape electoral preferences in an environment of great uncertainty, and what factors condition the vote in a politically worn-out context? The results indicate a low influence of the media and electoral campaigns on the electorate's voting intention, since the electoral decision of the citizens interviewed was mostly influenced by the social groups to which they belong and the attitudes and beliefs they held before the electoral process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Abstrato Este artigo procura analisar as intenções de voto e persuasão utilizadas nas campanhas de uma eleição local emergente com base na morte do governador eleito no processo eleitoral de 2018, a mais violenta dos últimos 30 anos em Puebla, México, e uma das mais controversas na história política do Estado, pois o resultado teve que ser declarado válido através da decisão da autoridade judicial. Devido à morte inesperada de Martha Erika Alonso, a primeira mulher eleita no Estado, uma eleição extraordinária será realizada em 2019. Nesta pesquisa, foi realizado um estudo de painel com 5 grupos focais com cidadãos em pleno exercício de direitos entre 18 e 65 anos ou mais; um número igual de homens e mulheres, com escolaridade formal variando de 0 a 20 anos, nos distritos eleitorais mais representativos do estado. As perguntas que orientam este texto são: quais fatores moldam as preferências eleitorais em um ambiente de grande incerteza, e quais fatores condicionam o voto em um contexto politicamente desgastado? Os resultados indicam uma baixa influência da mídia e das campanhas eleitorais sobre as intenções de voto do eleitorado, uma vez que a decisão eleitoral dos cidadãos entrevistados foi influenciada principalmente pelos grupos sociais aos quais pertencem e pelas atitudes e crenças que tinham antes do processo eleitoral.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[voto]]></kwd>
<kwd lng="es"><![CDATA[persuasión]]></kwd>
<kwd lng="es"><![CDATA[elecciones]]></kwd>
<kwd lng="en"><![CDATA[voting]]></kwd>
<kwd lng="en"><![CDATA[persuasion]]></kwd>
<kwd lng="en"><![CDATA[elections]]></kwd>
<kwd lng="pt"><![CDATA[voto]]></kwd>
<kwd lng="pt"><![CDATA[persuasão]]></kwd>
<kwd lng="pt"><![CDATA[eleições]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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