<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-3324</journal-id>
<journal-title><![CDATA[Revista Ingenierías Universidad de Medellín]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. ing. univ. Medellín]]></abbrev-journal-title>
<issn>1692-3324</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Medellín]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-33242024000100005</article-id>
<article-id pub-id-type="doi">10.22395/rium.v23n44a5</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[IDENTIFICACIÓN DE UNA COMUNIDAD UNIVERSITARIA EN FACEBOOK PARA LA DIVULGACIÓN DE LA CIENCIA Y LA CULTURA]]></article-title>
<article-title xml:lang="en"><![CDATA[IDENTIFICATION OF A UNIVERSITY COMMUNITY ON FACEBOOK FOR THE DISSEMINATION OF SCIENCE AND CULTURE]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Velazquez-Solis]]></surname>
<given-names><![CDATA[Paola Elvira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores-Ríos]]></surname>
<given-names><![CDATA[Brenda Leticia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibarra-Esquer]]></surname>
<given-names><![CDATA[Jorge Eduardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrillo-Beltrán]]></surname>
<given-names><![CDATA[Mónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Astorga-Vargas]]></surname>
<given-names><![CDATA[María Angélica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vera]]></surname>
<given-names><![CDATA[Raúl Antonio Aguilar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Instituto de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California Instituto de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Autónoma de Baja California Instituto de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af6">
<institution><![CDATA[,Universidad Autónoma de Yucatán Facultad de Matemáticas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>23</volume>
<numero>44</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-33242024000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-33242024000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-33242024000100005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El análisis de red social es un método que permite identificar y examinar estructuras de diversos tipos de datos, objetos o grupos de usuarios, así como las interacciones creadas por una comunidad y las relaciones que existen entre ellas. Con el objetivo de caracterizar la comunidad virtual de una institución de educación superior, se aplicaron los algoritmos Fruchterman-Reingold, Yifan Hu y Noverlap, por medio de la herramienta Gephi, para el análisis y modelado de 30 fan pages de Facebook dedicadas a la promoción de la cultura y divulgación de la ciencia. Los resultados presentan una relación con la dirección y cantidad de aristas por cada uno de los 30 nodos para cada algoritmo aplicado. El enfoque del análisis proporcionó información acerca de la dinámica de la comunidad virtual universitaria, permitiendo una comprensión visual de cómo se conectan y comunican los miembros dentro de la red social Facebook.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Social network analysis is a method that allows the identification and examination of structures of various types of data, objects, or user groups, as well as the interactions created by a community and the relationships that exist between them. To characterize the virtual community of a higher education institution, the Fruchterman-Reingold, Yifan Hu, and Noverlap algorithms were applied using the Gephi tool for the analysis and modeling of 30 Facebook fan pages dedicated to the promotion of culture and the dissemination of science. The results show a relationship with the direction and number of edges for each of the 30 nodes for each algorithm applied. The focus of the analysis provided information about the dynamics of the virtual university community, allowing a visual understanding of how members connect and communicate within the Facebook social network.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[análisis de red social]]></kwd>
<kwd lng="es"><![CDATA[modelado de grafos]]></kwd>
<kwd lng="es"><![CDATA[comunidad universitaria]]></kwd>
<kwd lng="es"><![CDATA[Gephi]]></kwd>
<kwd lng="es"><![CDATA[Fruchterman-Reingold]]></kwd>
<kwd lng="es"><![CDATA[Yifan Hu]]></kwd>
<kwd lng="es"><![CDATA[Noverlap]]></kwd>
<kwd lng="en"><![CDATA[social network analysis]]></kwd>
<kwd lng="en"><![CDATA[graph modeling]]></kwd>
<kwd lng="en"><![CDATA[university community]]></kwd>
<kwd lng="en"><![CDATA[Gephi]]></kwd>
<kwd lng="en"><![CDATA[Fruchterman-Reingold]]></kwd>
<kwd lng="en"><![CDATA[Yifan Hu]]></kwd>
<kwd lng="en"><![CDATA[Noverlap]]></kwd>
</kwd-group>
</article-meta>
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