<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1692-5858</journal-id>
<journal-title><![CDATA[Encuentros]]></journal-title>
<abbrev-journal-title><![CDATA[Encuentros]]></abbrev-journal-title>
<issn>1692-5858</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Caribe, Facultad de Ciencias Sociales y Humanas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1692-58582025000100102</article-id>
<article-id pub-id-type="doi">10.15665/encuent.v23i01.3731</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Teoría de la Aceptación y Uso de la Tecnología de aplicados a Emprendedores]]></article-title>
<article-title xml:lang="en"><![CDATA[Theory of Acceptance and Use of Technology Model Applied to Entrepreneurs]]></article-title>
<article-title xml:lang="pt"><![CDATA[Modelo da Teoria de Aceitação e Uso de Tecnologia Aplicado a Empreendedores]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Álvarez-Maldonado]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barrientos-Oradini]]></surname>
<given-names><![CDATA[Nicolás]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Aparicio-Puentes]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Araneda-Reyes]]></surname>
<given-names><![CDATA[Mauricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vergara]]></surname>
<given-names><![CDATA[Luis Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yanez-Jara]]></surname>
<given-names><![CDATA[Victor Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rojas-Carrasco]]></surname>
<given-names><![CDATA[Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Alberto Hurtado  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Alberto Hurtado  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Alberto Hurtado  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Andrés Bello  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af6">
<institution><![CDATA[,Universidad Andrés Bello  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af7">
<institution><![CDATA[,Universidad Miguel de Cervantes  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>23</volume>
<numero>1</numero>
<fpage>102</fpage>
<lpage>123</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1692-58582025000100102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1692-58582025000100102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1692-58582025000100102&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este estudio examina la validez de constructo y la relevancia de las categorías involucradas en el modelo UTAUT 2 en el contexto de emprendedores, con el objetivo de evaluar si sus conceptos son aplicables para entender cómo adoptan nuevas tecnologías este sector de la población. Modelos previos de aceptación tecnológica, como TAM y UTAUT, fueron diseñados principalmente para empleados y consumidores, por lo que es una oportunidad realizar un análisis específico para ver cómo se ajustan a las realidades de los emprendedores. La tecnología tiene un impacto clave en el éxito de los emprendimientos, y los emprendedores, que suelen trabajar en entornos cambiantes, enfrentan desafíos únicos en su adopción. Este trabajo, de carácter cualitativo y exploratorio, se basa en entrevistas a 24 emprendedores españoles, que desarrollan startups. A partir de estas entrevistas, se analizó la relevancia de los distintos factores del modelo UTAUT 2 en este grupo. Los resultados mostraron que algunos constructos, como la expectativa de rendimiento y el esfuerzo percibido, resultan pertinentes, mientras que otros, como la influencia social y el hábito, tienen un papel menos relevante en los emprendedores. Además, se sugieren adaptaciones al modelo, considerando factores como la percepción de riesgo y la percepción de confianza en la tecnología. En conclusión, se discute la aplicabilidad del UTAUT 2 en emprendedores y se reflexiona sobre posibles mejoras para ajustarlo a las necesidades de este sector de la población.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This study examines the construct validity and relevance of the categories involved in the UTAUT 2 model in the context of entrepreneurs, aiming to assess whether its concepts are applicable for understanding how this population segment adopts new technologies. Previous technology acceptance models, such as TAM and UTAUT, were primarily designed for employees and consumers, making it an opportunity to conduct a specific analysis to see how they fit the realities of entrepreneurs. Technology plays a key role in the success of entrepreneurial ventures, and entrepreneurs, who often work in dynamic environments, face unique challenges in adopting it. This qualitative and exploratory study is based on interviews with 24 Spanish-speaking entrepreneurs developing startups. From these interviews, the relevance of the various factors in the UTAUT 2 model was analyzed in this group. The results showed that some constructs, such as performance expectancy and effort expectancy, are relevant, while others, such as social influence and habit, play a less significant role for entrepreneurs. Additionally, adaptations to the model are suggested, considering factors such as perceived risk and perceived trust in technology. In conclusion, the applicability of UTAUT 2 to entrepreneurs is discussed, and potential improvements are proposed to better suit the needs of this population segment.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Este estudo examina a validade de construto e a relevância das categorias envolvidas no modelo UTAUT 2 no contexto de empreendedores, visando avaliar se seus conceitos são aplicáveis para entender como esse segmento populacional adota novas tecnologias. Modelos anteriores de aceitação de tecnologia, como TAM e UTAUT, foram projetados principalmente para funcionários e consumidores, tornando-se uma oportunidade para conduzir uma análise específica para ver como eles se encaixam nas realidades dos empreendedores. A tecnologia desempenha um papel fundamental no sucesso de empreendimentos empresariais, e os empreendedores, que muitas vezes trabalham em ambientes dinâmicos, enfrentam desafios únicos em sua adoção. Este estudo qualitativo e exploratório baseia-se em entrevistas com 24 empreendedores de startups de língua espanhola. A partir dessas entrevistas, a relevância dos vários fatores do modelo UTAUT 2 foi analisada neste grupo. Os resultados mostraram que alguns construtos, como expectativa de desempenho e expectativa de esforço, são relevantes, enquanto outros, como influência social e hábito, desempenham um papel menos significativo para os empreendedores. Além disso, são sugeridas adaptações ao modelo, considerando fatores como risco percebido e confiança percebida na tecnologia. Em conclusão, a aplicabilidade do UTAUT 2 a empreendedores é discutida, e melhorias potenciais são propostas para melhor atender às necessidades desse segmento populacional.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[UTAUT]]></kwd>
<kwd lng="es"><![CDATA[Tecnología]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[UTAUT]]></kwd>
<kwd lng="en"><![CDATA[Technology]]></kwd>
<kwd lng="pt"><![CDATA[Empreendedorismo]]></kwd>
<kwd lng="pt"><![CDATA[UTAUT]]></kwd>
<kwd lng="pt"><![CDATA[Tecnologia]]></kwd>
</kwd-group>
</article-meta>
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