1692-715X 1692-715X S1692-715X2021000200320 10.11600/rlcsnj.19.2.4448 Chile Chile Chile Chile Chile 00 08 2021 00 08 2021 19 2 320 344

2017 15 2 2 893-911 Asociación de Investigadores de Mercado 2015 2016 47 169-78 2016 57 205-315 2006 3 2 2 77-101 2014 23 2 2 28-44 1991 2017 2011 2013 12 2 2 117-28 2017 30 4 4 323-38 2004 2018 16 1 1 89-100 2011 10 2 2 12-34 2015 28 1 1 83-96 2017 88 1 1 210-28 2013 2017 2005 2019 17 1 1 237-52 2020 12 4 4 455-75 1993 1994 2015 2011 1997 38 5 5 581-6 2012 1994 2012 2006 2020 173 65-82 1994 2019 45 2 2 216-26 2010 39 2 2 150-62 2015 6 533 533 1-8 2017 15 2 2 1005-19 2000 1996 25 569-98 2018 32 4 4 301-13 2016 52 11 11 1926-36 2017 XXVIII 1 1 13-27 2020 18 1 1 1-24 2010 1983 1995 2014 27 3 3 174-93 2013 2017 88 2 2 612-28 2017 88 3 3 710-24 1999 2019 2020 2010 17 4 4 545-62 2015 2018 59 12 12 1228-43 2019 XXVIII 5 5 610-23 2014 2009 2 25 25 316-29 2018 15 1 1 41-60