1692-8563
1692-8563
S1692-85632017000200073
10.15665/rde.v15i2.912
Chile
00
12
2017
00
12
2017
15
2
73
85
[
2013
45
45
1-8
]
[
1997
61
1
1
68-84
]
[
2008
1-105
]
[
2015
5
5
33-40
]
[
2012
XXXIII
2
2
81-7
]
[
Camara de Comerio Colombo Britanica
2015
]
[
ElPortafolio
2014
]
[
ElPortafolio
2015
]
[
ElTiempo
2010
]
[
FEMSA
2013
]
[
INFORMADOR.MX
2015
]
[
Interbrand
2014
]
[
2014
27
48
48
67-96
]
[
2004
21
3
3
203-17
]
[
1997
7
]
[
2012
46
7/8
7/8
965-93
]
[
2012
20
1
1
]
[
2009
87
1
1
71-89
]
[
2015
36
36
36
125-38
]
[
2009
26
3
3
327-47
]
[
2009
17
2
2
106-14
]
[
2006
84
78-92
]
[
La Republica
2013
]
[
RadioSantander
2014
]
[
Sustentabilidad Coca Cola
2014
]