<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-1237</journal-id>
<journal-title><![CDATA[Revista EIA]]></journal-title>
<abbrev-journal-title><![CDATA[Rev.EIA.Esc.Ing.Antioq]]></abbrev-journal-title>
<issn>1794-1237</issn>
<publisher>
<publisher-name><![CDATA[Escuela de ingenieria de Antioquia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-12372021000100023</article-id>
<article-id pub-id-type="doi">10.24050/reia.v18i35.1419</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Contexto y condiciones del eco marketing para promocionar el turismo de naturaleza]]></article-title>
<article-title xml:lang="en"><![CDATA[Context and conditions of eco marketing to promote nature tourism]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[GARCÍA-CAPDEVILLA]]></surname>
<given-names><![CDATA[DIANA ALÍ]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[PARRA]]></surname>
<given-names><![CDATA[LILLYAM LÓPEZ-DE]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MILLÁN-ROJAS]]></surname>
<given-names><![CDATA[EDWIN EDUARDO]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de la Amazonia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>18</volume>
<numero>35</numero>
<fpage>23</fpage>
<lpage>42</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-12372021000100023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-12372021000100023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-12372021000100023&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo del trabajo fue determinar el contexto y las condiciones del eco marketing para potencializar el turismo de naturaleza. La metodología fue descriptiva, mixta y método estudio de caso. La población fue de 41 empresarios y dos directivos. Se aplicaron encuesta, entrevistas a profundidad y grupo focal. Se analizaron datos con el software SPSS y triangulación. Los resultados obtenidos demostraron que el eco marketing, la economía ecológica, la formación y la ejecución de prácticas amigables son requeridos para ofertar este tipo de servicios turísticos. Por esa razón, se concluye que el eco marketing minimiza efectos negativos en el ambiente y potencializa el turismo de naturaleza.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of the work was to determine the context and conditions of eco-marketing to enhance nature tourism. The methodology was descriptive, mixed and case study method. The population was 41 entrepreneurs and two managers. A survey, in-depth interviews and a focus group were applied. Data was analyzed with SPSS software and triangulation. The results obtained showed that ecomarketing, ecological economics, training and the implementation of friendly practices are required to offer this type of tourism services. For this reason, it is concluded that ecomarketing minimizes negative effects on the environment and enhances nature tourism.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Estrategias de marketing]]></kwd>
<kwd lng="es"><![CDATA[Turismo de naturaleza]]></kwd>
<kwd lng="es"><![CDATA[Conservación del ambiente]]></kwd>
<kwd lng="es"><![CDATA[Sustentable]]></kwd>
<kwd lng="en"><![CDATA[Marketing strategies]]></kwd>
<kwd lng="en"><![CDATA[Nature tourism]]></kwd>
<kwd lng="en"><![CDATA[Environmental conservation]]></kwd>
<kwd lng="en"><![CDATA[Sustainable]]></kwd>
</kwd-group>
</article-meta>
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