<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-3841</journal-id>
<journal-title><![CDATA[Hallazgos]]></journal-title>
<abbrev-journal-title><![CDATA[Hallazgos]]></abbrev-journal-title>
<issn>1794-3841</issn>
<publisher>
<publisher-name><![CDATA[Universidad Santo Tomás]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-38412021000100011</article-id>
<article-id pub-id-type="doi">10.15332/2422409x.5768</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades]]></article-title>
<article-title xml:lang="en"><![CDATA[Competitive profile as a tool for strategic management of research in universities]]></article-title>
<article-title xml:lang="pt"><![CDATA[Perfil competitivo como ferramenta para a gestão estratégica da pesquisa em universidades]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[SUÁREZ-AMAYA]]></surname>
<given-names><![CDATA[WENDOLIN]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[DÍAZ-BARRIOS]]></surname>
<given-names><![CDATA[JAZMÍN]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[PEREIRA BURGOS]]></surname>
<given-names><![CDATA[MORELA]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Arturo Prat Facultad de Ciencias Empresariales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad del Zulia Facultad de Ciencias Económicas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Venezuela</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad del Zulia Facultad de Ciencias Económicas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Venezuela</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>18</volume>
<numero>35</numero>
<fpage>259</fpage>
<lpage>286</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-38412021000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-38412021000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-38412021000100011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Dirigir estratégicamente es lograr una ventaja competitiva y mantenerla. Para ello, la matriz de perfil competitivo (mpc), basada en los factores claves de éxito (fce), permite posicionarse frente a los competidores. En ese sentido, el objetivo de esta reflexión es plantear una herramienta gerencial para orientar el desarrollo de ventajas competitivas en investigación universitaria, teniendo en cuenta los fceidentificados en una investigación previa (investigadores, recursos, visibilidad y modelo de desarrollo). Se recaba información a través de revisión teórica de expertos en planificación estratégica, y se procesa a través de análisis de contenido y hermenéutica. El estudio revela que la aplicación de una mpcserviría para que cada institución desarrolle su perfil competitivo, y basado en este diseñe un plan estratégico &#8212;de manera que fortalezca los fce, en los cuales tiene liderazgo, y desarrolle los que requieren mayores recursos&#8212;. Incluir esta herramienta en la planificación estratégica de las instituciones académicas permitiría orientarlas permanentemente al éxito, ya que podría llevar a destinar los recursos hacia los factores clave que garantizarán sus objetivos de liderazgo regional en investigación y visibilidad mundial. Además de esto, podrían adoptar las mejores prácticas de aquella universidad o universidades que las superan en un determinado factor.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (cpm), based on the key success factors (ksf), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool to guide the development of competitive advantages in research at universities, taking into account the ksfidentified in previous research (researchers, resources, visibility and development model). Information is collected through theoretical review by experts in strategic planning, and processed through content analysis and hermeneutics. The study reveals that the application of a cpmwould serve for each institution to develop its competitive profile, and based on this, design a strategic plan &#8212;in order that it strengthens the ksfs in which it has leadership and develops those that requiregreater resources. Including this tool in the strategic planning of academic institutions would makeit possible to guide them permanently towards success, since it could lead to allocating resources tothe key factors that will ensure their objectives of regional leadership in research and global visibility.In addition, they could adopt the best practices of that university or universities that surpass themin a certain factor.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Dirigir estrategicamente é obter uma vantagem competitiva e mantê-la. Para isso, a matriz de perfil competitivo (mpc), baseada nos fatores-chave do sucesso (fcs), permite o posicionamento diante dos concorrentes. Nesse sentido, o objetivo desta reflexão é apresentar uma ferramenta gerencial para orientar o desenvolvimento de vantagens competitivas em pesquisa em universidades, considerando os fcsidentificados em uma pesquisa prévia (pesquisadores, recursos, visibilidade e modelo de desenvolvimento). A informação foi coletada por meio de análise de conteúdo e hermenêutica. O estudo revela que a aplicação de uma mpcserviria para que cada instituição desenvolvesse seu perfil competitivo e, baseado nele, elaborasse um plano estratégico &#8212; de maneira que fortalecesse os fcs, nos quais tem liderança, e desenvolvesse os que requerem maiores recursos. Incluir essa ferramenta no planejamento estratégico das instituições acadêmicas permitiria orientá-las de forma permanente ao sucesso, já que poderia levar a destinar os recursos aos fatores-chave que garantissem seus objetivos de liderança regional em pesquisa e visibilidade mundial. Além disso, poderiam adotar as melhores práticas da(s) universidade(s) que a superam em um determinado fator.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Factores claves de éxito]]></kwd>
<kwd lng="es"><![CDATA[Gestión estratégica]]></kwd>
<kwd lng="es"><![CDATA[Perfil competitivo]]></kwd>
<kwd lng="es"><![CDATA[Universidad competitiva]]></kwd>
<kwd lng="en"><![CDATA[Key success factors]]></kwd>
<kwd lng="en"><![CDATA[Strategic management]]></kwd>
<kwd lng="en"><![CDATA[Competitive profile]]></kwd>
<kwd lng="en"><![CDATA[Competitive university]]></kwd>
<kwd lng="pt"><![CDATA[Fatores-chave de sucesso]]></kwd>
<kwd lng="pt"><![CDATA[Gestão estratégica]]></kwd>
<kwd lng="pt"><![CDATA[Perfil competitivo]]></kwd>
<kwd lng="pt"><![CDATA[Universidade competitiva]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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