<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-4449</journal-id>
<journal-title><![CDATA[Revista Lasallista de Investigación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Lasallista Investig.]]></abbrev-journal-title>
<issn>1794-4449</issn>
<publisher>
<publisher-name><![CDATA[Corporación Universitaria Lasallista]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-44492018000100075</article-id>
<article-id pub-id-type="doi">10.22507/rli.v15n1a8</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Propuesta de modelo de gestión de innovación para una empresa de ventas al consumidor final]]></article-title>
<article-title xml:lang="en"><![CDATA[Proposal of innovation management model for a final consumer sales company]]></article-title>
<article-title xml:lang="pt"><![CDATA[Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Franco Castro]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zartha Sossa]]></surname>
<given-names><![CDATA[Jhon Wilder]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Solleiro]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montes]]></surname>
<given-names><![CDATA[Juan Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vargas Martínez]]></surname>
<given-names><![CDATA[Elva Esther]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palacio Piedrahita]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hoyos Concha]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af2">
<institution><![CDATA[,Gestión de la innovación tecnológica  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Pontificia Bolivariana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad de Medellín  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af6">
<institution><![CDATA[,Universidad Autónoma del Estado de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af7">
<institution><![CDATA[,Universidad Pontificia Bolivariana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af8">
<institution><![CDATA[,Universidad del Cauca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>15</volume>
<numero>1</numero>
<fpage>75</fpage>
<lpage>89</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-44492018000100075&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-44492018000100075&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-44492018000100075&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción: En el artículo se realiza el planteamiento de un modelo conceptual para la gestión de la innovación en una empresa de ventas al consumidor final  Objetivos: Identificar patrones o consensos que permitan determinar cuál es el modelo adecuado de la gestión para la innovación en una empresa de venta al consumidor final, un modelo que fortalezca los procesos de la innovación, que permita a las empresas mejorar su posición competitiva y elevar su desempeño de innovación.  Materiales y métodos: Para tal efecto se realizó un análisis de la literatura especializada a través de ecuaciones de búsqueda en la base de datos Scopus en modelos para la gestión de la innovación arrojando un total de 41 variables clave, posteriormente se generaron tres encuestas con preguntas cerradas en escala Likert las cuales se aplicaron a actores en innovación en empresas de ventas al consumidor final con el fin de priorizar las variables del modelo, ubicarlas dentro del concepto de entradas, proceso de transformación y salidas y priorizar los prototipos de modelos de gestión de innovación propuestos.  Resultados: De acuerdo con el análisis de la información encontrada se definieron 26 variables críticas del modelo para este tipo de empresas, entre las más importantes se resaltan: co-working, capacidad digital con foco en consumidor, innovación abierta, análisis de información de cliente y consumidor, tendencias tecnológicas enfocadas en consumidor y visión a largo plazo de innovación.  Conclusiones: De acuerdo con la revisión de artículos, patentes, documentos técnicos se encontraron un total de 41 variables relacionadas con un modelo de gestión de innovación de las cuales las 26 variables fueron priorizadas por los actores como altamente importantes en el modelo sugerido para empresas de venta al consumidor final, además, los lineamientos y metodología aplicada en el trabajo realizado, permiten tener mayor claridad sobre la propuesta a futuro de diseños de modelos específicos en gestión de la innovación para determinado sector.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In the article proposes a conceptual model for the management of innovation in a sales company to the final consumer, the objective of de paper is to identify patterns or consensus that allow to determine which is the appropriate model of management for innovation in a sales company to the final consumer, a model that strengthens innovation processes, which allows companies to improve their competitive position and raise its innovation performance, for that effect, an analysis of specialized literature was made through search equations in the database Scopus regarding management innovation models, throwing a total of 41 key variables. Later, three surveys were generated with closed questions in scale Likert which were applied to experts in innovation in sales companies to the final consumer in order to prioritize the variables of the Model, locate them within the concept of inputs, process transformation and outputs, and prioritize the prototypes of proposed innovation management models, according to the analysis of the information, 26 critical variables of the model were found and defined for this type of companies. Amongst the most important are: co-working, digital capacity with a focus on consumers, open innovation, customer and consumer information analysis, consumer-focused technology trends and long-term innovation vision. a total of 41 variables related to an innovation management model were found, of which the 26 variables were prioritized by the actors as highly important in the model suggested for a sales companies to the final consumer, in addition, the guidelines and methodology applied in the work done, allow to have greater clarity about the future proposal of designs of specific models in innovation management for a given sector.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo apresenta a abordagem de um modelo conceitual para a gestão da inovação numa empresa de vendas ao consumidor final. O objetivo do artigo é identificar patrões ou acordos que permitam determinar qual é o modelo adequado da gestão para a inovação numa empresa de venda ao consumidor final, que fortaleça os processos da inovação, que permita ás empresas melhorar sua posição competitiva e elevar seu desempenho de inovação; para tal efeito realizou-se um análise da literatura especializada através de equações de pesquisa na base de dados Scopus em modelos para a gestão da inovação jogando um total de 41 variáveis chave, posteriormente geraram-se três pesquisas com questões fechadas na escala Likert que aplicaram-se em atores de inovação em empresas de vendas ao consumidor final com o fim de priorizar as variáveis do modelo, coloca-las no conceito de entradas, processo de transformação e saídas e priorizar os protótipos de modelos de gestão de inovação propostos. Segundo o análise da informação encontrada definiram-se 26 variáveis críticas do modelo para este tipo de empresas, entre as mais importantes destacam-se: co-working, capacidade digital com foco no consumidor, inovação aberta, análise de informação de cliente e consumidor, tendências tecnológicas focadas no consumidor e visão ao longo prazo de inovação. Um total de 41 variáveis foram encontradas no modelo de gestão de inovação das quais 26 variáveis foram priorizadas pelos atores como altamente importantes no modelo sugerido para empresas de venta ao consumidor final, além, os lineamentos e metodologia aplicada no trabalho realizado, permitem ter maior claridade sobre a proposta para futuro de desenhos de modelos específicos na gestão da inovação para determinado setor.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Innovación]]></kwd>
<kwd lng="es"><![CDATA[modelo de gestión de innovación]]></kwd>
<kwd lng="es"><![CDATA[consumidor final]]></kwd>
<kwd lng="es"><![CDATA[retail]]></kwd>
<kwd lng="en"><![CDATA[Innovation]]></kwd>
<kwd lng="en"><![CDATA[Innovation Management Model]]></kwd>
<kwd lng="en"><![CDATA[Final Costumer]]></kwd>
<kwd lng="en"><![CDATA[Retail]]></kwd>
<kwd lng="pt"><![CDATA[Inovação]]></kwd>
<kwd lng="pt"><![CDATA[modelo de gestão de inovação]]></kwd>
<kwd lng="pt"><![CDATA[consumidor final]]></kwd>
<kwd lng="pt"><![CDATA[varejo]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</ref>
</ref-list>
</back>
</article>
