<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-4449</journal-id>
<journal-title><![CDATA[Revista Lasallista de Investigación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Lasallista Investig.]]></abbrev-journal-title>
<issn>1794-4449</issn>
<publisher>
<publisher-name><![CDATA[Corporación Universitaria Lasallista]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-44492018000200105</article-id>
<article-id pub-id-type="doi">10.22507/rli.v15n2a8</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La responsabilidad social corporativa y su rol en las empresas ecuatorianas]]></article-title>
<article-title xml:lang="en"><![CDATA[The corporate social responsibility and its role in ecuadorian enterprises]]></article-title>
<article-title xml:lang="pt"><![CDATA[La responsabilidad social corporativa e su rol em las empresas ecuatorianas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Acosta-Véliz]]></surname>
<given-names><![CDATA[Marjorie]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lovato-Torres]]></surname>
<given-names><![CDATA[Sofía]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Buñay-Cantos]]></surname>
<given-names><![CDATA[Jahaira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>15</volume>
<numero>2</numero>
<fpage>105</fpage>
<lpage>117</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-44492018000200105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-44492018000200105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-44492018000200105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción: La presente investigación tiene como objetivo definir la aplicación de la responsabilidad social corporativa en el Ecuador, dado que representa una decisión voluntaria de las empresas para mejorar las condiciones de los grupos de interés con el fin de obtener también beneficios económicos a futuro. En Ecuador la RSC todavía es poco aplicado y generalmente se aplica de manera filantrópica o cuidado al medio ambiente, por lo que aún el término no se encuentra arraigado a los valores y objetivos corporativos.  La metodología: usada tiene un enfoque mixto cuali-cuantitativo a través una investigación de tipo exploratoria, descriptiva y documental con un método inductivo-deductivo.  Como Resultados:  se determinó que en materia de RSC el Ecuador aún se encuentra analizando y probando los beneficios que ofrece la RSC. Sin embargo, se concluye que cada vez más las empresas empiezan a valorar los propósitos de la responsabilidad social y demuestran interés en implementarlo en las organizaciones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction: The objective of this research is to Objective. define the application of corporate social responsibility in Ecuador, since it represents a voluntary decision by companies to improve the conditions of interest groups in order to obtain future economic benefits. In Ecuador, CSR is still poorly applied and is generally applied in a philanthropic manner or with care for the environment, so that the term is not yet rooted in corporate values and objectives.  Materials and methods: The methodology used has a mixed qualitative-quantitative approach through exploratory, descriptive and documentary research with an inductive-deductive method.  Results: As a result, it was determined that in terms of CSR, Ecuador is still analyzing and testing the benefits offered by CSR.  Conclusion: However, it is concluded that more and more companies begin to value the purposes of social responsibility and show interest in implementing it in organizations.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Introdução: O objetivo desta pesquisa é Objetivo. definir a aplicação da responsabilidade social corporativa no Equador, uma vez que representa uma decisão voluntária das empresas de melhorar as condições dos grupos de interesse para obter benefícios econômicos futuros. No Equador, a RSC ainda é pouco aplicada e geralmente aplicada de maneira filantrópica ou com cuidado com o meio ambiente, de modo que o termo ainda não está enraizado nos valores e objetivos corporativos.  Materiais e métodos: A metodologia utilizada possui abordagem qualitativa-quantitativa mista por meio de pesquisa exploratória, descritiva e documental, com método indutivo-dedutivo.  Resultados: Como resultado, foi determinado que, em termos de RSE, o Equador ainda está analisando e testando os benefícios oferecidos pela RSC.  Conclusão: No entanto, conclui-se que mais e mais empresas começam a valorizar os objetivos de responsabilidade social e demonstram interesse em implementá-lo nas organizações.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Responsabilidad Social Corporativa]]></kwd>
<kwd lng="es"><![CDATA[Estrategias -Organización]]></kwd>
<kwd lng="es"><![CDATA[Beneficios.]]></kwd>
<kwd lng="en"><![CDATA[Corporate Social Responsibility]]></kwd>
<kwd lng="en"><![CDATA[Strategie]]></kwd>
<kwd lng="en"><![CDATA[Organization]]></kwd>
<kwd lng="en"><![CDATA[Profit.]]></kwd>
<kwd lng="pt"><![CDATA[Responsabilidad Social Corporativa]]></kwd>
<kwd lng="pt"><![CDATA[Estrategias]]></kwd>
<kwd lng="pt"><![CDATA[Organização]]></kwd>
<kwd lng="pt"><![CDATA[Beneficios.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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