<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-4449</journal-id>
<journal-title><![CDATA[Revista Lasallista de Investigación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Lasallista Investig.]]></abbrev-journal-title>
<issn>1794-4449</issn>
<publisher>
<publisher-name><![CDATA[Corporación Universitaria Lasallista]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-44492019000200004</article-id>
<article-id pub-id-type="doi">10.22507/rli.v16n2a1</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores que influyen en el comportamiento del consumidor de los negocios al detal y supermercados en el Caribe colombiano]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors influencing the behavior of retail stores and supermarkets' consumers in the Colombian Caribbean]]></article-title>
<article-title xml:lang="pt"><![CDATA[Fatores que influenciam no comportamento do consumidor de empresas de varejo e supermercados na região do Caribe colombiano]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espinel]]></surname>
<given-names><![CDATA[Blanca Inés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Monterrosa-Castro]]></surname>
<given-names><![CDATA[Iván Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espinosa-Pérez]]></surname>
<given-names><![CDATA[Alba]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundación Universitaria Tecnológico Comfenalco  ]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Fundación Universitaria Tecnológico Comfenalco  ]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universitaria Tecnológico Comfenalco  ]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>16</volume>
<numero>2</numero>
<fpage>4</fpage>
<lpage>27</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-44492019000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-44492019000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-44492019000200004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción. El presente artículo muestra los resultados de investigación relacionados con los factores que influyen en el comportamiento del consumidor: cómo es su decisión de compra, preferencias a la hora de realizar su compra, gustos y preferencias, si encuentra en cada uno de los establecimientos los productos que necesita, cómo lo quiere, y si prefieren comprar en las tiendas de barrio y supermercados.  Objetivo. Analizar preferencias, edad, gustos, necesidades, opiniones, estrato y estilos de vida para la toma de decisiones.  Materiales y métodos. Se realizó estudio descriptivo, con muestreo estratificado, aplicando encuesta a consumidores objeto de estudio, se corroboró con entrevistas a empresarios.  Resultados. La investigación permitió conocer los factores socioculturales, preferencias, edad, gustos, necesidades, opiniones, estrato, que incidieron en la toma de decisiones de consumir en las tiendas de barrio y supermercados. Corroborando que el 62,9%, sí compra en las tiendas de barrio, por cercanía, facilidad de crédito, atención personalizada, productos ofrecidos al detal, amistades con los amigos que se crían en el mismo barrio y desean socializar en las tiendas. El 56,3% manifestó que no cambiaría la tienda por el supermercado por nivel de ingreso. Un 52,7%, por variedad de productos, prefieren hacer un mercado quincenal.  Conclusión. Se concluye la hipótesis inicial que el principal motivo es porque prefieren comprar en las tiendas de barrio por la diversidad, precio y localización.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction: This paper shows the results of a research work related to the factors that influence consumer behavior: How is their purchase decision, what their preferences are when making their purchase, what their tastes and preferences are, if they find in each of the establishments the products they need, how they want them, and if they prefer to buy in neighborhood stores and supermarkets.  Objective: Analyze preferences, age, tastes, needs, opinions, stratum and lifestyles for decision making.  Materials and methods: A descriptive study was carried out, with stratified sampling, applying a survey to the consumers under study, corroborated with interviews with businesspeople.  Results: The research allowed to know the sociocultural factors, preferences, age, tastes, needs, opinions, and stratum that influenced the decision-making to consume in neighborhood stores and supermarkets. It was corroborated that 62.9% buy in neighborhood stores due to credit facility, personalized attention, products offered at retail, friendship with people who are raised in the same neighborhood and the desire to socialize in stores. 56.3% said they would not change the store for the supermarket due to income level. For reasons of variety of products, 52.7% prefer to make a fortnightly grocery purchase.  Conclusion: The initial hypothesis is confirmed. The main reason why consumers prefer to buy in neighborhood stores is because of the diversity, price and location.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Introdução. Este artigo mostra os resultados de um trabalho de pesquisa relacionados com os fatores que influenciam no comportamento do consumidor: como é sua decisão da compra, preferências na hora de realizar a sua compra, gostos e preferências, se o consumidor encontra em cada um dos estabelecimentos os produtos que precisa, como querem eles, e se preferem comprar nas lojas do bairro e supermercados.  Objetivo. Analisar preferências, idade, gostos, necessidades, opiniões, estrato e estilos de vida para a tomada de decisões.  Materiais e métodos Foi realizado estudo descritivo, com amostragem estratificada, aplicando uma sondagem aos consumidores objeto de estudo, foi corroborado com entrevistas aos empresários.  Resultados. A pesquisa permitiu conhecer os fatores socioculturais, preferências, idade, gostos, necessidades, opiniões, estrato, que influenciaram na tomada de decisões de consumir nas loj as do bairro e supermercados. Corroborando que o 62,9% compram nas loj as do bairro, pela proximidade, a facilidade de crédito, a atenção personalizada, pelos produtos oferecidos no varejo, amizades com os amigos que são criados no mesmo bairro e desejam socializar nas lojas. O 56,3% disseram que não mudariam a loja pelo supermercado pelo nível do ingresso. O 52,7% pela variedade dos produtos, preferem fazer o mercado quinzenal.  Conclusão. Conclui-se que a hipótese inicial que o principal motivo é porque preferem comprar nas lojas do bairro pela diversidade, preço e localização.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[estudio de mercado]]></kwd>
<kwd lng="es"><![CDATA[intereses del consumidor]]></kwd>
<kwd lng="es"><![CDATA[comercio minorista]]></kwd>
<kwd lng="es"><![CDATA[comercio mayorista]]></kwd>
<kwd lng="en"><![CDATA[Consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[market research]]></kwd>
<kwd lng="en"><![CDATA[consumer interests]]></kwd>
<kwd lng="en"><![CDATA[retail trade]]></kwd>
<kwd lng="en"><![CDATA[wholesale trade]]></kwd>
<kwd lng="pt"><![CDATA[comportamento do do consumidor]]></kwd>
<kwd lng="pt"><![CDATA[comércio varejista]]></kwd>
<kwd lng="pt"><![CDATA[comércio consumidor]]></kwd>
<kwd lng="pt"><![CDATA[estudo do mercado]]></kwd>
<kwd lng="pt"><![CDATA[interesses atacadista]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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