<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1900-3803</journal-id>
<journal-title><![CDATA[Entramado]]></journal-title>
<abbrev-journal-title><![CDATA[Entramado]]></abbrev-journal-title>
<issn>1900-3803</issn>
<publisher>
<publisher-name><![CDATA[Universidad Libre de Cali]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1900-38032024000200009</article-id>
<article-id pub-id-type="doi">10.18041/1900-3803/entramado.2.10770</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores que tipifican hábitos, percepciones y consumo de contenidos en las acciones de compra de los Centennials en Instagram]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors that typify habits, perceptions and consumption of content in the purchase actions of Centennials on Instagram]]></article-title>
<article-title xml:lang="pt"><![CDATA[Fatores que tipificam hábitos, percepções e consumo de conteúdo nas ações de compra de Centenários no Instagram]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Caviedes-Caviedes]]></surname>
<given-names><![CDATA[Sandra Patricia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cancino-Gómez]]></surname>
<given-names><![CDATA[Yezid Alfonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cristancho-Triana]]></surname>
<given-names><![CDATA[Gerson Jaquin]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Ecci  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Ecci  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Ecci  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>20</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1900-38032024000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1900-38032024000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1900-38032024000200009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Los Centennials presentan más disposición para comprar en redes sociales, aunque son evidentes las diferencias sobre el uso y consumo de contenidos e información de Instagram entre los miembros de esta generación, lo que sugiere que su comportamiento de compra también puede diferir Por ello en esta investigación se propone clasificar el comportamiento de compra de los Z en esta red social basados en su actitud hacia la publicidad y el uso de la aplicación. Se abordó un enfoque cuantitativo a través de un análisis factorial confirmatorio seguido de una prueba de conformación de clúster jerárquicos en una muestra de 494 participantes entre los 18 a 29 años de ciudades y municipios colombianos y de diversos niveles socioeconómicos. Se encontró que las dimensiones de uso, acciones de compra, consumo de contenidos, interés social, agrado por la publicidad, atencionalidad a la publicidad y seguridad están presentes en el comportamiento de los usuarios en la red social. Estas variables se usaron para exponer tres tipologías de comportamiento concluyendo que existen diversos comportamientos de compra y actitud hacia la publicidad desplegada en el medio digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Centennials are more willing to buy on social networks, although not all of them have the same behavior differences observed by inner members of this generation, which suggests that their buying behavior may also differ For this reason, in this research it was proposed to classify the purchasing behavior of generation Z in the social network Instagram based on their attitude towards advertising and the use of the application. A quantitative approach was used through a confirmatory factor analysis followed by a hierarchical cluster confirmation test in a sample of 494 participants from 18 to 29 years old, residents in main, intermediate and small cities in the country and of various socioeconomic levels. It was found that the dimensions of use, purchase actions, content consumption, social interest, liking for advertising, attention to advertising and security are present in the behavior of users on the social network. These variables were used to expose three types of behavior, concluding that there are different purchasing behaviors and attitudes towards advertising displayed in digital media.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Os Centennials estão mais dispostos a comprar nas redes sociais, embora existam diferenças evidentes na utilização e consumo do Instagram entre os membros desta geração, o que sugere que o seu comportamento de compra também pode ser diferente. Portanto, nesta pesquisa, propõe-se classificar o comportamento de compra do Z no Instagram com base na sua atitude em relação à publicidade e ao uso do aplicativo. Abordou-se uma abordagem quantitativa por meio de análise fatorial confirmatória seguida de teste hierárquico de formação de cluster em uma amostra de 494 participantes entre l8 e 29 anos das principais cidades intermediárias e pequenas do país e de diversos níveis socioeconómicos. Verificou-se que as dimensões uso, ações de compra, consumo de conteúdo, interesse social, gosto pela publicidade, atenção à publicidade e segurança estão presentes no comportamento dos usuários na rede social. Estas variáveis foram utilizadas para expor três tipologias de comportamento, concluindo que existem diversos comportamentos de compra e atitudes face à publicidade veiculada no meio digital.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comportamiento de compra]]></kwd>
<kwd lng="es"><![CDATA[Centennials]]></kwd>
<kwd lng="es"><![CDATA[red social Instagram]]></kwd>
<kwd lng="es"><![CDATA[consumo de contenidos]]></kwd>
<kwd lng="es"><![CDATA[atencionalidad a la publicidad]]></kwd>
<kwd lng="es"><![CDATA[Generación Z]]></kwd>
<kwd lng="en"><![CDATA[Buying behavior]]></kwd>
<kwd lng="en"><![CDATA[Centennials]]></kwd>
<kwd lng="en"><![CDATA[Instagram social network]]></kwd>
<kwd lng="en"><![CDATA[content consumption]]></kwd>
<kwd lng="en"><![CDATA[attention to advertising]]></kwd>
<kwd lng="en"><![CDATA[Generation Z]]></kwd>
<kwd lng="pt"><![CDATA[Comportamento de compra]]></kwd>
<kwd lng="pt"><![CDATA[Centennials]]></kwd>
<kwd lng="pt"><![CDATA[rede social Instagram]]></kwd>
<kwd lng="pt"><![CDATA[ronsumo de conteúdo]]></kwd>
<kwd lng="pt"><![CDATA[rtenção à publicidade]]></kwd>
<kwd lng="pt"><![CDATA[Geração Z]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<label>1</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ABDULLAH]]></surname>
<given-names><![CDATA[Dahlan]]></given-names>
</name>
<name>
<surname><![CDATA[JAYARAMAN]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
<name>
<surname><![CDATA[KAMAL]]></surname>
<given-names><![CDATA[Saiful Bahri Mohd]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A conceptual model of interactive hotel website: The role of perceived website interactivity and customer perceived value toward website revisit intention]]></article-title>
<source><![CDATA[Procedía economics and finance]]></source>
<year>2016</year>
<volume>37</volume>
<page-range>170-5</page-range></nlm-citation>
</ref>
<ref id="B2">
<label>2</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ALALWAN]]></surname>
<given-names><![CDATA[Ali Abdallah]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Investigating the impact of social media advertising features on customer purchase intention]]></article-title>
<source><![CDATA[International journal of information management]]></source>
<year>2019</year>
<volume>42</volume>
<page-range>65-77</page-range></nlm-citation>
</ref>
<ref id="B3">
<label>3</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ALFONSO ORJUELA]]></surname>
<given-names><![CDATA[Laima Catherine]]></given-names>
</name>
<name>
<surname><![CDATA[CANCINO GÓMEZ]]></surname>
<given-names><![CDATA[Yezid Alfonso]]></given-names>
</name>
<name>
<surname><![CDATA[PEREA SANDOVAL]]></surname>
<given-names><![CDATA[Julio Alberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Classification of SMEs According to Their ICT]]></article-title>
<source><![CDATA[Implementation. International Journal of Technology]]></source>
<year>2022</year>
<volume>13</volume>
<page-range>229-39</page-range></nlm-citation>
</ref>
<ref id="B4">
<label>4</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ALONSO LÓPEZ]]></surname>
<given-names><![CDATA[Nadia]]></given-names>
</name>
<name>
<surname><![CDATA[TEROL BOLINCHES]]></surname>
<given-names><![CDATA[Raúl]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Alfabetización transmedia y redes sociales]]></article-title>
<source><![CDATA[Icono]]></source>
<year>2020</year>
<volume>19</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>139-60</page-range></nlm-citation>
</ref>
<ref id="B5">
<label>5</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ALMANSA MARTÍNEZ]]></surname>
<given-names><![CDATA[Ana]]></given-names>
</name>
<name>
<surname><![CDATA[FONSECA]]></surname>
<given-names><![CDATA[Oscar]]></given-names>
</name>
<name>
<surname><![CDATA[CASTILLO ESPARCIA]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Social networks and young people. Comparative study of Facebook between Colombia and Spain. Redes sociales y jóvenes. Uso de Facebook en la juventud colombiana y española]]></article-title>
<source><![CDATA[Comunicar. Primer semestre]]></source>
<year>2013</year>
<volume>XX</volume>
<numero>40</numero>
<issue>40</issue>
<page-range>127-35</page-range></nlm-citation>
</ref>
<ref id="B6">
<label>6</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ARELLANO CUEVA]]></surname>
<given-names><![CDATA[Rolando]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing: enfoque América Latina]]></source>
<year>2010</year>
<page-range>422</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Pearson Educación]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<label>7</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[APURVA]]></surname>
<given-names><![CDATA[Muralidhar]]></given-names>
</name>
<name>
<surname><![CDATA[SHANKAR RAJA]]></surname>
<given-names><![CDATA[Anand]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Study on the Logical Relationship Between Purchase Characteristics of Gen Y and Gen Z and Its Impact on Customer Satisfaction Mediated By 4 P's of Marketing]]></article-title>
<source><![CDATA[Studies in Indian Place Names, UGC Care Journal]]></source>
<year>2020</year>
<volume>40</volume>
<numero>60</numero>
<issue>60</issue>
<page-range>3337-33353</page-range></nlm-citation>
</ref>
<ref id="B8">
<label>8</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BARRIOS]]></surname>
<given-names><![CDATA[Maite. COSCULLUELA Antoni]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Fiabilidad]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[MENESES]]></surname>
<given-names><![CDATA[Julio]]></given-names>
</name>
</person-group>
<source><![CDATA[Psicometría]]></source>
<year>2013</year>
<page-range>75</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Editorial UOC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<label>9</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BHAVANA]]></surname>
<given-names><![CDATA[A.R.]]></given-names>
</name>
<name>
<surname><![CDATA[THIRUCHANURU]]></surname>
<given-names><![CDATA[Swetha]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Green Marketing: Gap Analysis in the Decision-Making Process of a Green Consumer]]></article-title>
<source><![CDATA[Journal of Business Management &amp; Social Sciences Research]]></source>
<year>2019</year>
<volume>7</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>50-7</page-range></nlm-citation>
</ref>
<ref id="B10">
<label>10</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BRANDTZAEG]]></surname>
<given-names><![CDATA[Petter Bae]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Towards a unified media-user typology (MUT): A meta-analysis and review of the research literature on media-user typologies]]></article-title>
<source><![CDATA[Computers in Human Behavior]]></source>
<year>2010</year>
<volume>26</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>940-56</page-range></nlm-citation>
</ref>
<ref id="B11">
<label>11</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CRISTANCHO TRIANA]]></surname>
<given-names><![CDATA[Gerson Jaquin]]></given-names>
</name>
<name>
<surname><![CDATA[CARDOZO MORALES]]></surname>
<given-names><![CDATA[Yudi Catalina]]></given-names>
</name>
<name>
<surname><![CDATA[CAMACHO GÓMEZ]]></surname>
<given-names><![CDATA[Angie Stephany]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tipos de centennials en la red social TikTok y su percepción hacia la publicidad]]></article-title>
<source><![CDATA[CEA]]></source>
<year>2022</year>
<volume>9</volume>
<numero>17</numero>
<issue>17</issue>
<page-range>e-1933</page-range></nlm-citation>
</ref>
<ref id="B12">
<label>12</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CALDEVILLA DOMÍNGUEZ]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Las Redes Sociales. Tipología, uso y consumo de las redes 2.0 en la sociedad digital actual]]></article-title>
<source><![CDATA[Documentación de las Ciencias de la Información]]></source>
<year>2010</year>
<volume>33</volume>
<page-range>45-69</page-range></nlm-citation>
</ref>
<ref id="B13">
<label>13</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CORBISIERO]]></surname>
<given-names><![CDATA[Fabio]]></given-names>
</name>
<name>
<surname><![CDATA[RUSPINI]]></surname>
<given-names><![CDATA[Elisabetta]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Millennials and Generation Z: Challenges and Future Perspectives for International Tourism]]></article-title>
<source><![CDATA[Journal of Tourism Futures]]></source>
<year>2019</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-6</page-range></nlm-citation>
</ref>
<ref id="B14">
<label>14</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CHOU]]></surname>
<given-names><![CDATA[SHENG Fang]]></given-names>
</name>
<name>
<surname><![CDATA[HONG]]></surname>
<given-names><![CDATA[Jeou Shyan]]></given-names>
</name>
<name>
<surname><![CDATA[SAM LIU]]></surname>
<given-names><![CDATA[Chih-Hsing]]></given-names>
</name>
<name>
<surname><![CDATA[LIN]]></surname>
<given-names><![CDATA[Jou. Yun]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2020</year>
<volume>55</volume>
<page-range>102113</page-range></nlm-citation>
</ref>
<ref id="B15">
<label>15</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DEBELL]]></surname>
<given-names><![CDATA[Marisa]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Emotional Experiences of Active vs. Passive Instagram Users: A Psychological Anthropological Analysis]]></article-title>
<source><![CDATA[Furthering Perspectives]]></source>
<year>2022</year>
<volume>11</volume>
<numero>20</numero>
<issue>20</issue>
<page-range>20-9</page-range></nlm-citation>
</ref>
<ref id="B16">
<label>16</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DEL MORAL]]></surname>
<given-names><![CDATA[José Antonio]]></given-names>
</name>
</person-group>
<source><![CDATA[Redes Sociales ¿Moda o nuevo Paradigma?]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Asociación de usuarios de Internet]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<label>17</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DHANAPAL]]></surname>
<given-names><![CDATA[Saroja]]></given-names>
</name>
<name>
<surname><![CDATA[VASHU]]></surname>
<given-names><![CDATA[Deeparechigi]]></given-names>
</name>
<name>
<surname><![CDATA[Subramaniam]]></surname>
</name>
<name>
<surname><![CDATA[Thanam]]></surname>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Perceptions on the challenges of onine purchasing: a study from "baby boomers", generation ' 'X" and generation"Y point of views]]></article-title>
<source><![CDATA[Contaduría y Administración]]></source>
<year>2015</year>
<volume>60</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>107-32</page-range></nlm-citation>
</ref>
<ref id="B18">
<label>18</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DJAFAROVA]]></surname>
<given-names><![CDATA[Elmira]]></given-names>
</name>
<name>
<surname><![CDATA[BOWES]]></surname>
<given-names><![CDATA[Tamar]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Instagram made me buy it: Generation Z impulse purchases in fashion industry]]></article-title>
<source><![CDATA[Journal of retailing and consumer services]]></source>
<year>2021</year>
<volume>59</volume>
<page-range>102-345</page-range></nlm-citation>
</ref>
<ref id="B19">
<label>19</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DUCOFFE]]></surname>
<given-names><![CDATA[Robert H]]></given-names>
</name>
<name>
<surname><![CDATA[CURLO]]></surname>
<given-names><![CDATA[Eleonora]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Advertising value and advertising processing]]></article-title>
<source><![CDATA[Journal of Marketing Communications]]></source>
<year>2000</year>
<volume>6</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>247-62</page-range></nlm-citation>
</ref>
<ref id="B20">
<label>20</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DUNAS]]></surname>
<given-names><![CDATA[Denis]]></given-names>
</name>
<name>
<surname><![CDATA[VARTANOV]]></surname>
<given-names><![CDATA[Sergey. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Emerging digital media culture in Russia: modeling the media consumption of Generation Z]]></article-title>
<source><![CDATA[Journal of Multicultural Discourses]]></source>
<year>2020</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-19</page-range></nlm-citation>
</ref>
<ref id="B21">
<label>21</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ESPINEL]]></surname>
<given-names><![CDATA[Patricio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Procedimiento para efectuar una Clasificación Ascendente Jerárquica de un Conjunto de Puntos utilizando el Método de Ward]]></article-title>
<source><![CDATA[Infociencia]]></source>
<year>2015</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>13-9</page-range></nlm-citation>
</ref>
<ref id="B22">
<label>22</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FEDELE]]></surname>
<given-names><![CDATA[Maddalena]]></given-names>
</name>
<name>
<surname><![CDATA[ELEXPURU ALBIZURI]]></surname>
<given-names><![CDATA[Iciar]]></given-names>
</name>
<name>
<surname><![CDATA[RAMSPOTT]]></surname>
<given-names><![CDATA[Sue Aran]]></given-names>
</name>
<name>
<surname><![CDATA[KORRES]]></surname>
<given-names><![CDATA[Oihane.]]></given-names>
</name>
</person-group>
<source><![CDATA[Construcción de las identidades, valores y estereotipos juveniles en los social media: l@s influencers y las audiencias. millennial y centennial]]></source>
<year></year>
<page-range>20-47s</page-range></nlm-citation>
</ref>
<ref id="B23">
<label>23</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FUNG]]></surname>
<given-names><![CDATA[Isaac Chun-Hai]]></given-names>
</name>
<name>
<surname><![CDATA[BLANKENSHIP]]></surname>
<given-names><![CDATA[Elizabeth]]></given-names>
</name>
<name>
<surname><![CDATA[AHWEYEVU]]></surname>
<given-names><![CDATA[Jennifer]]></given-names>
</name>
<name>
<surname><![CDATA[COOPER]]></surname>
<given-names><![CDATA[Lacey]]></given-names>
</name>
<name>
<surname><![CDATA[DUKE]]></surname>
<given-names><![CDATA[Carmen]]></given-names>
</name>
<name>
<surname><![CDATA[CARSWELL]]></surname>
<given-names><![CDATA[Stacy]]></given-names>
</name>
<name>
<surname><![CDATA[TSE]]></surname>
<given-names><![CDATA[Zion Tsz Ho.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Public health implications of image-based social media: a systematic review of Instagram, Pinterest, Tumblr, and Flickr]]></article-title>
<source><![CDATA[The Permanente Journal]]></source>
<year>2020</year>
<volume>24</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B24">
<label>24</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GOYZUETA RIVERA]]></surname>
<given-names><![CDATA[Samuel Israel]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Segmentación de la red social facebook: una oportunidad para la empresa]]></article-title>
<source><![CDATA[Revista Perspectivas]]></source>
<year>2011</year>
<volume>29</volume>
<page-range>33-61</page-range></nlm-citation>
</ref>
<ref id="B25">
<label>25</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GRIGOREVA]]></surname>
<given-names><![CDATA[+ Anatolevna]]></given-names>
</name>
<name>
<surname><![CDATA[GARIFOVA]]></surname>
<given-names><![CDATA[Lilya Fautovna]]></given-names>
</name>
<name>
<surname><![CDATA[POLOVKINA]]></surname>
<given-names><![CDATA[Elvira Anasovna]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer Behavior in the Information Economy: Generation Z. International]]></article-title>
<source><![CDATA[Journal of Financial Research]]></source>
<year>2021</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>164</page-range></nlm-citation>
</ref>
<ref id="B26">
<label>26</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GUAPO]]></surname>
<given-names><![CDATA[HURTADO María Antonia]]></given-names>
</name>
<name>
<surname><![CDATA[FALERO FERNÁNDEZ]]></surname>
<given-names><![CDATA[María del Rosario]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Reconciliando las tipologías de usuarios de internet]]></article-title>
<source><![CDATA[Razón y i palabra]]></source>
<year>2014</year>
<numero>99</numero>
<issue>99</issue>
<page-range>40-19</page-range></nlm-citation>
</ref>
<ref id="B27">
<label>27</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GUIÑEZ CABRERA]]></surname>
<given-names><![CDATA[Nataly]]></given-names>
</name>
<name>
<surname><![CDATA[MANSILLA OBANDO]]></surname>
<given-names><![CDATA[Katherine]]></given-names>
</name>
<name>
<surname><![CDATA[JELDES DELGADO]]></surname>
<given-names><![CDATA[Fabiola]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La transparencia publicitaria en los influencers de las redes sociales]]></article-title>
<source><![CDATA[Revista de Ciencias de la Administración y Economía]]></source>
<year>2020</year>
<volume>10</volume>
<numero>20</numero>
<issue>20</issue>
<page-range>265-91</page-range></nlm-citation>
</ref>
<ref id="B28">
<label>28</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GLUFKE REIS]]></surname>
<given-names><![CDATA[Germano]]></given-names>
</name>
<name>
<surname><![CDATA[BRAGA]]></surname>
<given-names><![CDATA[Beatriz María]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer attractiveness from a generational perspective: Implications for employer branding]]></article-title>
<source><![CDATA[Revista de Administração]]></source>
<year>2015</year>
<volume>50</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>103-16</page-range></nlm-citation>
</ref>
<ref id="B29">
<label>29</label><nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[JIMÉNEZ]]></surname>
<given-names><![CDATA[Álvaro]]></given-names>
</name>
<name>
<surname><![CDATA[ORTEGA MOHEDANO]]></surname>
<given-names><![CDATA[Felix]]></given-names>
</name>
<name>
<surname><![CDATA[VAYAS RUIZ]]></surname>
<given-names><![CDATA[Eliza]]></given-names>
</name>
<name>
<surname><![CDATA[MARTÍNEZ BONILLA]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<name>
<surname><![CDATA[LAVIN]]></surname>
<given-names><![CDATA[Jose. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Generation Z versus adults in the Ecuadorian digital integration from 2015 to 2019]]></source>
<year>2019</year>
<conf-name><![CDATA[ Seventh International Conference on Technological Ecosystems for Enhancing Multiculturality]]></conf-name>
<conf-loc> </conf-loc>
<page-range>995-0</page-range><publisher-loc><![CDATA[León, España ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B30">
<label>30</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[KASAKOWSKIJ]]></surname>
<given-names><![CDATA[Regina]]></given-names>
</name>
<name>
<surname><![CDATA[FRIEDRICH]]></surname>
<given-names><![CDATA[Natalie]]></given-names>
</name>
<name>
<surname><![CDATA[FIETKIEWICZ]]></surname>
<given-names><![CDATA[Kaja J]]></given-names>
</name>
<name>
<surname><![CDATA[STOCK]]></surname>
<given-names><![CDATA[Wolfang G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Anonymous and non-anonymous user behavior on social media: A case study of Jodel and Instagram]]></article-title>
<source><![CDATA[Journal of Information Science Theory and Practice]]></source>
<year>2019</year>
<volume>6</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>25-36</page-range></nlm-citation>
</ref>
<ref id="B31">
<label>31</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[KOTLER]]></surname>
<given-names><![CDATA[Philip]]></given-names>
</name>
<name>
<surname><![CDATA[SETIAWAN]]></surname>
<given-names><![CDATA[Iwan]]></given-names>
</name>
<name>
<surname><![CDATA[SETIAWAN]]></surname>
<given-names><![CDATA[Hermawan]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing 5.0 versión Colombia]]></source>
<year>2022</year>
<publisher-name><![CDATA[LID Editorial]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<label>32</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LIMEIRA]]></surname>
<given-names><![CDATA[Tania Maria Vidigal]]></given-names>
</name>
</person-group>
<source><![CDATA[Comportamento do Consumidor Brasileiro]]></source>
<year>2009</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Saraiva]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<label>33</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LOMELIN]]></surname>
<given-names><![CDATA[Oscarjaime]]></given-names>
</name>
<name>
<surname><![CDATA[LEEFMANS GUTIERREZ]]></surname>
<given-names><![CDATA[Catalina]]></given-names>
</name>
<name>
<surname><![CDATA[ROGEL NAVA]]></surname>
<given-names><![CDATA[Rosa María.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumo de contenidos digitales: Un comparativo entre millennials y centennials]]></article-title>
<source><![CDATA[3c Empresa: investigación y pensamiento crítico]]></source>
<year>2022</year>
<volume>11</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>95-117</page-range></nlm-citation>
</ref>
<ref id="B34">
<label>34</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LÓPEZ VIDALES]]></surname>
<given-names><![CDATA[Nereida]]></given-names>
</name>
<name>
<surname><![CDATA[GÓMEZ RUBIO]]></surname>
<given-names><![CDATA[Leire.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tendencias de cambio en el comportamiento juvenil ante los media: Millennials vs Generación Z.]]></article-title>
<source><![CDATA[Estudios sobre el Mensaje Periodístico]]></source>
<year>2021</year>
<volume>27</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>543-52</page-range></nlm-citation>
</ref>
<ref id="B35">
<label>35</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MADRIGAL MORENO]]></surname>
<given-names><![CDATA[Salvador]]></given-names>
</name>
<name>
<surname><![CDATA[BEJAR TINOCO]]></surname>
<given-names><![CDATA[Victor.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Estrategias de marketing orientadas al consumo de la generación centennial]]></article-title>
<source><![CDATA[European Scientific Journal]]></source>
<year>2021</year>
<volume>17</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>269</page-range></nlm-citation>
</ref>
<ref id="B36">
<label>36</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MAFAS]]></surname>
<given-names><![CDATA[Rahem]]></given-names>
</name>
<name>
<surname><![CDATA[KUPPUSAMY]]></surname>
<given-names><![CDATA[Mudiarasan]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Centennials and Millennial's Social Content Marketing Behaviour: a Predictive Analytics Approach]]></article-title>
<source><![CDATA[International Journal of Recent Technology and Enginiering]]></source>
<year>2017</year>
<volume>7</volume>
<numero>5S</numero>
<issue>5S</issue>
<page-range>405-14</page-range></nlm-citation>
</ref>
<ref id="B37">
<label>37</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MARTÍNEZ-ESTRELLA]]></surname>
<given-names><![CDATA[Eva-Citlali]]></given-names>
</name>
<name>
<surname><![CDATA[SAMACÁ-SALAMANCA]]></surname>
<given-names><![CDATA[Eliana]]></given-names>
</name>
<name>
<surname><![CDATA[GARCÍA-RIVERO]]></surname>
<given-names><![CDATA[Ainhoa]]></given-names>
</name>
<name>
<surname><![CDATA[CIFUENTES-AMBRA]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Generation Z in Chile, Colombia, México, and Panama: Interests and new digital consumption habits. Their use of Instagram and TikTok]]></article-title>
<source><![CDATA[Profesional de la información]]></source>
<year>2023</year>
<volume>32</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-16</page-range></nlm-citation>
</ref>
<ref id="B38">
<label>38</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MARTINEZ PAMPLIEA]]></surname>
<given-names><![CDATA[Ana]]></given-names>
</name>
<name>
<surname><![CDATA[CASTILLO]]></surname>
<given-names><![CDATA[IRAURGI. Ioseba]]></given-names>
</name>
<name>
<surname><![CDATA[VASQUEZ SANZ]]></surname>
<given-names><![CDATA[Mirela.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Validez estructural del FACES-20 Esp: Versión española de 20 ítems de la Escala de Evaluación de la Cohesión y Adaptabilidad Familiar]]></article-title>
<source><![CDATA[Revista Iberoamericana de Diagnóstico y Evaluación-e Avaliação Psicológica]]></source>
<year>2010</year>
<volume>29</volume>
<page-range>147-65</page-range></nlm-citation>
</ref>
<ref id="B39">
<label>39</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MEN LINJUAN]]></surname>
<given-names><![CDATA[Rita]]></given-names>
</name>
<name>
<surname><![CDATA[TSAI WAN Hsiu]]></surname>
<given-names><![CDATA[Sunny]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Infusing social media with humanity: Corporate character, public engagement, and relational outcomes]]></article-title>
<source><![CDATA[Public Relations Review]]></source>
<year>2015</year>
<volume>41</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>395 403</page-range></nlm-citation>
</ref>
<ref id="B40">
<label>40</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MITCHELL]]></surname>
<given-names><![CDATA[Ben]]></given-names>
</name>
<name>
<surname><![CDATA[TOPIC]]></surname>
<given-names><![CDATA[Martina.]]></given-names>
</name>
</person-group>
<source><![CDATA[Generation Z &amp; Consumer Trends in environmental packaging. Project Report]]></source>
<year>2019</year>
<page-range>1-40</page-range><publisher-name><![CDATA[The Retail Institute, Leeds]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<label>41</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[NISTOR]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Case of Omni-Channel Consumers. A Qualitative Study regarding Students' Clothing-Consumption Habits]]></article-title>
<source><![CDATA[Postmodern Openings]]></source>
<year>2019</year>
<volume>10</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>44-71</page-range></nlm-citation>
</ref>
<ref id="B42">
<label>42</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[NAVARRO ROBLES]]></surname>
<given-names><![CDATA[María]]></given-names>
</name>
<name>
<surname><![CDATA[VÁZQUEZ BARRIO]]></surname>
<given-names><![CDATA[Tamara]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El consumo audiovisual de la Generación Z. El predominio del vídeo online sobre la televisión tradicional. En]]></article-title>
<source><![CDATA[Ámbitos: Revista internacional de comunicación]]></source>
<year>2020</year>
<volume>51</volume>
<page-range>10-30</page-range></nlm-citation>
</ref>
<ref id="B43">
<label>43</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ÖZKAN]]></surname>
<given-names><![CDATA[Mustafa]]></given-names>
</name>
<name>
<surname><![CDATA[SOLMAZ]]></surname>
<given-names><![CDATA[Betul]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Generation Z -The Global Market's New Consumers- And Their Consumption Habits: Generation Z Consumption Scale]]></article-title>
<source><![CDATA[European Journal of Multidisciplinary Studies]]></source>
<year>2017</year>
<volume>5</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>150-7</page-range></nlm-citation>
</ref>
<ref id="B44">
<label>44</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[OLEJNICZAK]]></surname>
<given-names><![CDATA[Aneta]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The usage of Instagram app on the example of young consumers of the Generation Z]]></article-title>
<source><![CDATA[Serbian Journal of Management]]></source>
<year>2022</year>
<volume>17</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>351-60</page-range></nlm-citation>
</ref>
<ref id="B45">
<label>45</label><nlm-citation citation-type="">
<collab>ORGANIZACIÓN PANAMERICANA DE LA SALUD</collab>
<source><![CDATA[Parte I: Perfil de los adolescentes y jóvenes de la región de las Américas]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B46">
<label>46</label><nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ORTEGA VIVANCO]]></surname>
<given-names><![CDATA[Mayra]]></given-names>
</name>
<name>
<surname><![CDATA[FISCHER]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
<name>
<surname><![CDATA[PEÑALOSA]]></surname>
<given-names><![CDATA[Mónica]]></given-names>
</name>
<name>
<surname><![CDATA[LARIOS GÓMEZ]]></surname>
<given-names><![CDATA[Emigdio]]></given-names>
</name>
</person-group>
<source><![CDATA[Effects of Covid-19 on thepurchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia]]></source>
<year>2021</year>
<conf-name><![CDATA[ 16Iberian conference on information systems and technologies]]></conf-name>
<conf-loc> </conf-loc>
<page-range>1-7</page-range></nlm-citation>
</ref>
<ref id="B47">
<label>47</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PANONCILLO]]></surname>
<given-names><![CDATA[Alexis]]></given-names>
</name>
</person-group>
<source><![CDATA[Here Comes Gen Z]]></source>
<year>2003</year>
<volume>3</volume>
<publisher-name><![CDATA[Hawaii Business]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B48">
<label>49</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PERSADA FADIL]]></surname>
<given-names><![CDATA[Satria]]></given-names>
</name>
<name>
<surname><![CDATA[IVANOVSKI]]></surname>
<given-names><![CDATA[Jeremy]]></given-names>
</name>
<name>
<surname><![CDATA[MIRAJA ARDIANSYAH]]></surname>
<given-names><![CDATA[Bobby]]></given-names>
</name>
<name>
<surname><![CDATA[NADLIFATIN]]></surname>
<given-names><![CDATA[Reny]]></given-names>
</name>
<name>
<surname><![CDATA[MUFIDAH]]></surname>
<given-names><![CDATA[Ilma]]></given-names>
</name>
<name>
<surname><![CDATA[CHIN]]></surname>
<given-names><![CDATA[Jacky]]></given-names>
</name>
<name>
<surname><![CDATA[REDY]]></surname>
<given-names><![CDATA[PERWIRA]]></given-names>
</name>
<name>
<surname><![CDATA[Ngurah]]></surname>
<given-names><![CDATA[Anak Agung]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Investigating generation Z' intention to use learners' generated content for learning activity: A theory of planned behavior approach]]></article-title>
<source><![CDATA[International Journal of Emerging Technologies in Learning]]></source>
<year>2020</year>
<volume>15</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>179-94</page-range></nlm-citation>
</ref>
<ref id="B49">
<label>49</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[POLERAUS]]></surname>
<given-names><![CDATA[Elena]]></given-names>
</name>
<name>
<surname><![CDATA[TIMUS]]></surname>
<given-names><![CDATA[Mihai.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study]]></article-title>
<source><![CDATA[Acta Marisiensis: Series Oeconomica]]></source>
<year>2021</year>
<volume>15</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>29-40</page-range></nlm-citation>
</ref>
<ref id="B50">
<label>50</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PRIPORAS CONSTANTINO]]></surname>
<given-names><![CDATA[Vasilios]]></given-names>
</name>
<name>
<surname><![CDATA[STYLOS]]></surname>
<given-names><![CDATA[Nikolaos]]></given-names>
</name>
<name>
<surname><![CDATA[FOTIADIS]]></surname>
<given-names><![CDATA[Anestis]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Generation Z consumers' expectations of interactions in smart retailing: A future agenda]]></article-title>
<source><![CDATA[Computers in human behavior]]></source>
<year>2017</year>
<volume>77</volume>
<page-range>374-91</page-range></nlm-citation>
</ref>
<ref id="B51">
<label>51</label><nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[RAMOS]]></surname>
<given-names><![CDATA[Celia]]></given-names>
</name>
<name>
<surname><![CDATA[RODRIGUEZ]]></surname>
<given-names><![CDATA[João]]></given-names>
</name>
</person-group>
<source><![CDATA[The Influence of Social Networking Technology on Centennials Purchase Intent. In Universal Access in Human-Computer Interaction]]></source>
<year>2019</year>
<conf-name><![CDATA[ 14International Conference]]></conf-name>
<conf-date>2020</conf-date>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B52">
<label>52</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ROBINSON]]></surname>
<given-names><![CDATA[Victor Mueke]]></given-names>
</name>
<name>
<surname><![CDATA[SCHANZEL]]></surname>
<given-names><![CDATA[Heike. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A tourism inflex: Generation Z travel experiences]]></article-title>
<source><![CDATA[Journal of Tourism Futures]]></source>
<year>2019</year>
<volume>5</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>127-41</page-range></nlm-citation>
</ref>
<ref id="B53">
<label>53</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ROSSI CASÉ]]></surname>
<given-names><![CDATA[Lilia]]></given-names>
</name>
<name>
<surname><![CDATA[MARIS DONÁ]]></surname>
<given-names><![CDATA[Stella]]></given-names>
</name>
<name>
<surname><![CDATA[GARZANITI]]></surname>
<given-names><![CDATA[Ramiro]]></given-names>
</name>
<name>
<surname><![CDATA[BIGANZOLI]]></surname>
<given-names><![CDATA[Bruno]]></given-names>
</name>
<name>
<surname><![CDATA[LLANOS BARJA]]></surname>
<given-names><![CDATA[Cristian.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La inteligencia a través de las generaciones: Millennials y centennials]]></article-title>
<source><![CDATA[Acta de Investigación Psicológica]]></source>
<year>2019</year>
<volume>9</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>90-100</page-range></nlm-citation>
</ref>
<ref id="B54">
<label>54</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SALGADO BELTRAN]]></surname>
<given-names><![CDATA[Lizbeth]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Segmentación de los consumidores de alimentos orgánicos según sus actitudes, valores y creencias ambientales]]></article-title>
<source><![CDATA[Contaduría y administración]]></source>
<year>2019</year>
<volume>64</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-22</page-range></nlm-citation>
</ref>
<ref id="B55">
<label>55</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SHARMA]]></surname>
<given-names><![CDATA[Ayusi.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer behaviour and centennials. Marketing to Centennials in digital world]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[SHUKLA]]></surname>
<given-names><![CDATA[Sunita]]></given-names>
</name>
<name>
<surname><![CDATA[GUPTA]]></surname>
<given-names><![CDATA[Kamal]]></given-names>
</name>
<name>
<surname><![CDATA[BHARDWAJ]]></surname>
<given-names><![CDATA[Pallavi]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing to Centennials in Digital World]]></source>
<year>2019</year>
<publisher-name><![CDATA[Book Bazooka Publication]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B56">
<label>56</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SIDORENKO BAUTISTA]]></surname>
<given-names><![CDATA[Pravel]]></given-names>
</name>
<name>
<surname><![CDATA[HERRANZ DE LA CASA]]></surname>
<given-names><![CDATA[José Maria]]></given-names>
</name>
<name>
<surname><![CDATA[MOYA RUIZ]]></surname>
<given-names><![CDATA[Alba Soledad]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis de la comunicación de empresas europeas y norteamericanas en TikTok]]></article-title>
<source><![CDATA[aDResearch ESIC]]></source>
<year>2021</year>
<volume>25</volume>
<numero>25</numero>
<issue>25</issue>
<page-range>106-23</page-range></nlm-citation>
</ref>
<ref id="B57">
<label>57</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SOLER ADILLON]]></surname>
<given-names><![CDATA[Joan]]></given-names>
</name>
<name>
<surname><![CDATA[SORA]]></surname>
<given-names><![CDATA[Carles]]></given-names>
</name>
<name>
<surname><![CDATA[FREIXA]]></surname>
<given-names><![CDATA[Pere]]></given-names>
</name>
<name>
<surname><![CDATA[RIBAS]]></surname>
<given-names><![CDATA[Joan Ignasi]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Perfil del profesional de la comunicación interactiva: fundamentos, actualidad y perspectivas]]></article-title>
<source><![CDATA[El Profesional de la Información]]></source>
<year>2016</year>
<volume>25</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>196-209</page-range></nlm-citation>
</ref>
<ref id="B58">
<label>58</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SOLER ADILLON]]></surname>
<given-names><![CDATA[Joan]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Intangible Material of Interactive Art:Agency, Behavior and Emergence]]></article-title>
<source><![CDATA[Artnodes]]></source>
<year>2015</year>
<volume>16</volume>
<page-range>43-52</page-range></nlm-citation>
</ref>
<ref id="B59">
<label>59</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SOLOMON]]></surname>
<given-names><![CDATA[Michael R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Consumer behavior: Buying, having, and being]]></source>
<year>2017</year>
<edition>12</edition>
<page-range>601</page-range><publisher-loc><![CDATA[Harlow ]]></publisher-loc>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B60">
<label>60</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SU]]></surname>
<given-names><![CDATA[Ching. Hui]]></given-names>
</name>
<name>
<surname><![CDATA[TSAI]]></surname>
<given-names><![CDATA[Chin. Hsun.]]></given-names>
</name>
<name>
<surname><![CDATA[CHEN]]></surname>
<given-names><![CDATA[Ming Hsiang]]></given-names>
</name>
<name>
<surname><![CDATA[LV]]></surname>
<given-names><![CDATA[Wang Quing. U.S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[sustainable food market generation Z consumer segments]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2019</year>
<volume>11</volume>
<numero>13</numero>
<issue>13</issue>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B61">
<label>61</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TARIHORAN]]></surname>
<given-names><![CDATA[Nafan]]></given-names>
</name>
<name>
<surname><![CDATA[FACHIYAH]]></surname>
<given-names><![CDATA[Eva]]></given-names>
</name>
<name>
<surname><![CDATA[SUMIRAT]]></surname>
<given-names><![CDATA[Iin Ratna]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of social media on the use of code mixing by generation Z]]></article-title>
<source><![CDATA[International Journal of Interactive Mobile Technologies]]></source>
<year>2022</year>
<volume>16</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>54-69</page-range></nlm-citation>
</ref>
<ref id="B62">
<label>62</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TING]]></surname>
<given-names><![CDATA[Hiram]]></given-names>
</name>
<name>
<surname><![CDATA[Ming]]></surname>
<given-names><![CDATA[WONG.]]></given-names>
</name>
<name>
<surname><![CDATA[Winnie]]></surname>
<given-names><![CDATA[Poh]]></given-names>
</name>
<name>
<surname><![CDATA[DE RUN]]></surname>
<given-names><![CDATA[Ernest Cyril]]></given-names>
</name>
<name>
<surname><![CDATA[CHOO SALLY]]></surname>
<given-names><![CDATA[Lau. Yin]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Beliefs about the use of Instagram: An exploratory study]]></article-title>
<source><![CDATA[International Journal of business and innovation]]></source>
<year>2015</year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>15-31</page-range></nlm-citation>
</ref>
<ref id="B63">
<label>63</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TORRES CARMONA]]></surname>
<given-names><![CDATA[Marcelo Andrés]]></given-names>
</name>
</person-group>
<source><![CDATA[Instagram y su uso como una herramienta de marketing digital en Chile]]></source>
<year>2017</year>
<page-range>49</page-range><publisher-loc><![CDATA[Santiago ]]></publisher-loc>
<publisher-name><![CDATA[Universidad de Chile]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B64">
<label>64</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TOVAR SANCHEZ]]></surname>
<given-names><![CDATA[Nancy Paola]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La trascendencia de la publicidad a través de las redes sociales]]></article-title>
<source><![CDATA[Management Review]]></source>
<year>2021</year>
<volume>6</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-9</page-range></nlm-citation>
</ref>
<ref id="B65">
<label>65</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[VALCARCE]]></surname>
<given-names><![CDATA[Manel]]></given-names>
</name>
<name>
<surname><![CDATA[DIEZ RICO]]></surname>
<given-names><![CDATA[Carlota]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Segmentación, redes sociales y edad en el sector fitness]]></article-title>
<source><![CDATA[Journal of Sports Economics &amp; Management]]></source>
<year>2017</year>
<volume>7</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>111-9</page-range></nlm-citation>
</ref>
<ref id="B66">
<label>66</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[VENKATESH]]></surname>
<given-names><![CDATA[Viswanath]]></given-names>
</name>
<name>
<surname><![CDATA[THONG]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Y]]></surname>
<given-names><![CDATA[James]]></given-names>
</name>
<name>
<surname><![CDATA[XU]]></surname>
<given-names><![CDATA[Xing]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology]]></article-title>
<source><![CDATA[MIS quarterly]]></source>
<year>2012</year>
<volume>36</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>157-79</page-range></nlm-citation>
</ref>
<ref id="B67">
<label>67</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[WOOD]]></surname>
<given-names><![CDATA[Stacy]]></given-names>
</name>
</person-group>
<source><![CDATA[Generation Z as consumers: trends and innovation]]></source>
<year>2013</year>
<publisher-name><![CDATA[Institute for Emerging Issues: NC State University]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B68">
<label>68</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[YANG]]></surname>
<given-names><![CDATA[Byunghwa]]></given-names>
</name>
<name>
<surname><![CDATA[KIM]]></surname>
<given-names><![CDATA[Youngchan]]></given-names>
</name>
<name>
<surname><![CDATA[YOO]]></surname>
<given-names><![CDATA[Changjo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The integrated mobile advertising model: The effects of technology-and emotion-based evaluations]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2013</year>
<volume>66</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>1345-52</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
