<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1909-0455</journal-id>
<journal-title><![CDATA[Producción + Limpia]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. P+L]]></abbrev-journal-title>
<issn>1909-0455</issn>
<publisher>
<publisher-name><![CDATA[Corporación Universitaria Lasallista]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1909-04552021000200047</article-id>
<article-id pub-id-type="doi">10.22507/pml.v16n2a3</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Mercadeo Verde: Protagonismo en la Internacionalización de Productos de Bioseguridad en Bogotá Colombia]]></article-title>
<article-title xml:lang="en"><![CDATA[Green Marketing: Leading Role in the Internationalization of Biosafety Products in Bogotá Colombia]]></article-title>
<article-title xml:lang="pt"><![CDATA[Marketing Verde: Papel de liderança na Internacionalização de Produtos de Biossegurança em Bogotá, Colômbia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Rodríguez]]></surname>
<given-names><![CDATA[Campo Elias]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moscoso-Aldana]]></surname>
<given-names><![CDATA[Rony Alexis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pulido-Ríos]]></surname>
<given-names><![CDATA[Ruth Verónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad ECCI programa de Comercio Internacional ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad ECCI programa de Comercio Internacional ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad ECCI  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>16</volume>
<numero>2</numero>
<fpage>47</fpage>
<lpage>62</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1909-04552021000200047&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1909-04552021000200047&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1909-04552021000200047&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción: El marketing Green representa una de las tendencias actuales de las organizaciones y sectores productivos que involucran en su direccionamiento estratégico, en sus actividades comerciales y operativas diferentes beneficios para el medio ambiente y la sociedad.  Objetivo: Identificar la incidencia del Green marketing en la internacionalización de empresas comercializadoras de productos de bioseguridad en Bogotá Colombia.  Materiales y métodos: La metodología se fundamenta en un enfoque cuantitativo desde correlaciones bivariadas a través del coeficiente Rho de Spearman donde se identificaron los factores que fundamentan la incidencia del marketing Green para la internacionalización de las organizaciones estudiadas respecto a su tamaño, experiencia exportadora y tiempo en el mercado.  Resultados: Los resultados determinan que el comercio justo, las prácticas responsables de fabricación, las eficiencias de agua, la investigación de mercado, el patrocinio de eventos, y la distribución como estrategia de marketing mix son los elementos más representativos del Green marketing que pueden influir en la internacionalización de estas organizaciones.  Conclusión: Dichos factores relacionados permiten potencializar la internacionalización de este sector empresarial, así como también la consolidación de estrategias competitivas, el planteamiento de métodos de comunicación y la aplicación de diferentes técnicas de mercadeo verde exitosos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction: Green marketing represents one of the current trends in organizations and productive sectors that involve different benefits for the environment and society in their strategic direction, in their commercial and operational activities.  Objective: Identify the incidence of green marketing in the internationalization of biosafety product marketing companies in Bogotá Colombia.  Materials and Methods: The methodology is based on a quantitative approach from bivariate correlations through Spearman's Rho coefficient, where the factors underlying the incidence of green marketing for the internationalization of the studied organizations were identified regarding their size, export experience and time in the market.  Results: The results determine that fair trade, responsible manufacturing practices, water efficiencies, market research, event sponsorship, and distribution as a marketing mix strategy are the most representative elements of green marketing that can influence the internationalization of these organizations.  Conclusion: These related factors allow to potentiate the internationalization of this business sector, as well as the consolidation of competitive strategies, the approach of communication methods and the application of different green marketing techniques to carry out successful internationalization processes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Introdução: O marketing verde representa uma das tendências atuais nas organizações e setores produtivos que envolvem diversos benefícios para o meio ambiente e a sociedade em seu direcionamento estratégico, em suas atividades comerciais e operacionais.  Objetivo: Identificar a incidência do marketing verde na internacionalização de empresas de marketing de produtos de biossegurança em Bogotá, Colômbia.  Materiais e Métodos: A metodologia é baseada em uma abordagem quantitativa a partir de correlações bivariadas através do coeficiente Rho de Spearman, onde foram identificados os fatores subjacentes à incidência do marketing verde para a internacionalização das organizações estudadas quanto ao seu porte, experiência exportadora e tempo de permanência no mercado. mercado.  Resultados: Os resultados determinam que o comércio justo, práticas responsáveis de fabricação, eficiência hídrica, pesquisa de mercado, patrocínio de eventos e distribuição como estratégia de mix de marketing são os elementos mais representativos do marketing verde que podem influenciar na internacionalização dessas organizações.  Conclusão: Estes fatores relacionados permitem potenciar a internacionalização deste setor empresarial, bem como a consolidação de estratégias competitivas, a abordagem de métodos de comunicação e a aplicação de diferentes técnicas de marketing verde para levar a cabo processos de internacionalização de sucesso.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Mercados verdes]]></kwd>
<kwd lng="es"><![CDATA[para llevar procesos de internacionalización bioseguridad]]></kwd>
<kwd lng="es"><![CDATA[economía ambiental]]></kwd>
<kwd lng="es"><![CDATA[negociación internacional.]]></kwd>
<kwd lng="en"><![CDATA[Green markets]]></kwd>
<kwd lng="en"><![CDATA[biosecurity]]></kwd>
<kwd lng="en"><![CDATA[environmental economics]]></kwd>
<kwd lng="en"><![CDATA[international negotiation]]></kwd>
<kwd lng="pt"><![CDATA[Mercados verdes]]></kwd>
<kwd lng="pt"><![CDATA[biossegurança]]></kwd>
<kwd lng="pt"><![CDATA[economia ambiental]]></kwd>
<kwd lng="pt"><![CDATA[negociação internacional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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