<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2011-3080</journal-id>
<journal-title><![CDATA[CES Psicología]]></journal-title>
<abbrev-journal-title><![CDATA[CES Psicol]]></abbrev-journal-title>
<issn>2011-3080</issn>
<publisher>
<publisher-name><![CDATA[Universidad CES]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2011-30802017000100099</article-id>
<article-id pub-id-type="doi">10.21615/cesp.10.1.7</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[LA REPRESENTACIÓN SOCIAL COMO CATEGORÍA TEÓRICA Y ESTRATEGIA METODOLÓGICA]]></article-title>
<article-title xml:lang="en"><![CDATA[The social representation as a theoretical category and methodological strategy]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Weisz]]></surname>
<given-names><![CDATA[Clara Betty]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La República  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Uruguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>10</volume>
<numero>1</numero>
<fpage>99</fpage>
<lpage>108</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2011-30802017000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2011-30802017000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2011-30802017000100099&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente artículo lleva a cabo una revisión temática de la noción de Representación Social, en tanto categoría teórica y herramienta metodológica, en el entendido que su potencialidad heurístico, posibilita el estudio en profundidad de los sentidos y significantes que los sujetos le otorgan a la acción en la vida cotidiana; objetivo central de la metodología cualitativa de investigación en Ciencias Sociales. La vigencia y relevancia de dicha categoría conduce a la articulación de las diferentes tradiciones teóricas que le dieron origen, al abordaje de las técnicas relativas a la construcción del dato y al desarrollo de los modos que adoptan respectivamente, la interpretación y el análisis, hacia la producción de conocimiento contextualizado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article conducts a thematic revision of the social representation concept, both in theoretical category and methodological tool, implying that its heuristic potential allows studying in-depth the significance and sense, individuals have devoted to the action during daily life, which is the main purpose of the qualitative research methodology in Social Sciences. The validity and relevance of this category lead to articulate the different traditional theories by approaching the techniques related to the data construction and the development types that adopt the interpretation and analysis towards the Production of contextualized knowledge.]]></p></abstract>
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<kwd lng="es"><![CDATA[Representación Social]]></kwd>
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<kwd lng="es"><![CDATA[Investigación Cualitativa]]></kwd>
<kwd lng="es"><![CDATA[Metodología]]></kwd>
<kwd lng="en"><![CDATA[Social Representation]]></kwd>
<kwd lng="en"><![CDATA[Social Theory]]></kwd>
<kwd lng="en"><![CDATA[Qualitative Research]]></kwd>
<kwd lng="en"><![CDATA[Methodology]]></kwd>
</kwd-group>
</article-meta>
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