<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2011-3080</journal-id>
<journal-title><![CDATA[CES Psicología]]></journal-title>
<abbrev-journal-title><![CDATA[CES Psicol]]></abbrev-journal-title>
<issn>2011-3080</issn>
<publisher>
<publisher-name><![CDATA[Universidad CES]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2011-30802021000100036</article-id>
<article-id pub-id-type="doi">10.21615/cesp.14.1.4</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Diseño de macro y metacontingencia para la promoción del comportamiento proambiental y urbano responsable]]></article-title>
<article-title xml:lang="en"><![CDATA[Macro and meta-contingency design for the promotion of a responsible pro-environmental and urban behavior]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Páramo]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Burbano]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pedagógica Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Colegio Mayor de Cundinamarca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2021</year>
</pub-date>
<volume>14</volume>
<numero>1</numero>
<fpage>36</fpage>
<lpage>48</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2011-30802021000100036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2011-30802021000100036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2011-30802021000100036&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo teórico es introducir los conceptos de macrocontingencia y metacontingencia en el campo de la psicología ambiental y su papel en la promoción de acciones colectivas en pro del medio ambiente natural y construido. Se proponen este tipo de contingencias para el diseño de prácticas culturales y programas sociales que ayuden a resolver problemas ambientales como el cambio climático, la extinción de especies, la contaminación del agua, la deforestación, las migraciones, el vandalismo, etc., e incentivar comportamientos urbanos responsables como el uso de la bicicleta y del transporte urbano, el reciclaje, etc. Aunque las acciones de cada persona pueden contribuir a las soluciones, el planteamiento del presente manuscrito se centra en el efecto acumulativo y las acciones entrelazadas de los individuos que producen un resultado eficaz para el bienestar de muchas personas y del medio ambiente. La conducta guiada por reglas se presenta como el mecanismo de aprendizaje para introducir las macrocontingencias y metacontingencias en la comunidad. A partir del pragmatismo como visión paradigmática, se discute la efectividad de las macrocontingencias y metacontingencias para explicar los procesos culturales en la promoción de acciones efectivas para el medio ambiente.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article aims to introduce the concepts of macrocontingency and metacontingency into environmental psychology to promote collective actions in pro of the natural and urban environment. The design of cultural practices oriented to achieve the goal requires the definition of contingencies that promote social process to solve environmental problems such as: climate change, species extinction, water contamination, deforestation, migration, vandalism, etc, and to encourage responsible urban behaviors such as the use of bicycles, urban transport, recycling, among others. Although each person´s actions may contribute to the solutions, the approach of this theoretical paper is focused on the cumulative effect and the interconnected actions of people that produce an effective outcome for the well-being of many and the environment. Rule - driven behavior is showed as the learning mechanism to introduce the macrocontingencies and metacontingencies in the community. Based on pragmatism as a paradigmatic view, it is discussed the effectiveness of macrocontingencies and metacontingencies in explaining cultural processes to promote effective actions for the environment.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Macrocontingencia]]></kwd>
<kwd lng="es"><![CDATA[Metacontingencia]]></kwd>
<kwd lng="es"><![CDATA[Psicología Ambiental]]></kwd>
<kwd lng="es"><![CDATA[Cambio Cultural]]></kwd>
<kwd lng="es"><![CDATA[Comportamientos Urbanos Responsables]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento Proambiental]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento Sostenible]]></kwd>
<kwd lng="en"><![CDATA[Macrocontingency]]></kwd>
<kwd lng="en"><![CDATA[Metacontingency]]></kwd>
<kwd lng="en"><![CDATA[Environmental Psychology]]></kwd>
<kwd lng="en"><![CDATA[Cultural Change]]></kwd>
<kwd lng="en"><![CDATA[Responsible Urban Behaviors]]></kwd>
<kwd lng="en"><![CDATA[Sustainable Behavior]]></kwd>
<kwd lng="en"><![CDATA[Pro-Ecological Behavior.]]></kwd>
</kwd-group>
</article-meta>
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