<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-910X</journal-id>
<journal-title><![CDATA[Suma de Negocios]]></journal-title>
<abbrev-journal-title><![CDATA[suma neg.]]></abbrev-journal-title>
<issn>2215-910X</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universitaria Konrad Lorenz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-910X2014000100034</article-id>
<article-id pub-id-type="doi">10.1016/s2215-910x(14)70007-2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Contextualización y enfoques en el estudio de comportamientos proambientales o ecológicos con miras a la perfilación del consumidor verde]]></article-title>
<article-title xml:lang="en"><![CDATA[Contextualization and approaches in the study of pro-environmental or ecological behavior with a view to profiling the green consumer]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Castañeda]]></surname>
<given-names><![CDATA[Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundación Universitaria Konrad Lorenz  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<volume>5</volume>
<numero>10</numero>
<fpage>34</fpage>
<lpage>39</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2215-910X2014000100034&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2215-910X2014000100034&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2215-910X2014000100034&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En los últimos años, a partir de los cambios en el medio ambiente del planeta propiciados en buena medida por el hombre, se ha venido desarrollando una mayor concienciación y modificación de actitudes y hábitos de consumo en cierta parte de la población que busca proteger el medio ambiente y el uso de bienes y servicios que reduzcan ciertas condiciones negativas para la vida desarrollando prácticas y consumos que se puede llamar &#8220;sustentables&#8221;. Este artículo plantea realizar una mirada a los enfoques que se han venido desarrollando en el estudio de dichas variables, las cuales inciden en los comportamientos proambientales o ecológicos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In recent years, due to changes in the global environment brought about largely by man, a greater awareness and changing attitudes and habits has been developing, in certain parts of the population that seeks to protect the environment, including the use of goods and services that reduce certain negative conditions for life, and developing practices and consumption that can be called sustainable. This article proposes to review the approaches that have been developed in the study of these variables, which influence pro-environmental and ecological behavior.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Concientización ambiental]]></kwd>
<kwd lng="es"><![CDATA[Comportamientos proambientales]]></kwd>
<kwd lng="es"><![CDATA[Actitudes]]></kwd>
<kwd lng="es"><![CDATA[Consumo sustentable]]></kwd>
<kwd lng="es"><![CDATA[Consumidor ecológico]]></kwd>
<kwd lng="es"><![CDATA[Marketing verde]]></kwd>
<kwd lng="en"><![CDATA[Environmental awareness]]></kwd>
<kwd lng="en"><![CDATA[Pro-environmental behaviors]]></kwd>
<kwd lng="en"><![CDATA[Attitudes]]></kwd>
<kwd lng="en"><![CDATA[Sustainable consumption]]></kwd>
<kwd lng="en"><![CDATA[Ecological consumer Green marketing]]></kwd>
</kwd-group>
</article-meta>
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