<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-910X</journal-id>
<journal-title><![CDATA[Suma de Negocios]]></journal-title>
<abbrev-journal-title><![CDATA[suma neg.]]></abbrev-journal-title>
<issn>2215-910X</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universitaria Konrad Lorenz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-910X2017000100031</article-id>
<article-id pub-id-type="doi">10.1016/j.sumneg.2016.08.002</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A tecnologia empresarial Odebrecht como filosofia de projeto organizacional - um estudo de caso na Braskem S.A.]]></article-title>
<article-title xml:lang="en"><![CDATA[Odebrecht entrepreneurial technology as organizational project philosophy - a case study in Braskem S.A.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lamb]]></surname>
<given-names><![CDATA[Israel Ternus]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lacerda]]></surname>
<given-names><![CDATA[Daniel Pacheco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dresch]]></surname>
<given-names><![CDATA[Aline]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Vale do Rio dos Sinos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade do Vale do Rio dos Sinos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[Florianópolis Santa Catarina]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>8</volume>
<numero>17</numero>
<fpage>31</fpage>
<lpage>46</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2215-910X2017000100031&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2215-910X2017000100031&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2215-910X2017000100031&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo analisa a aplicação da tecnologia empresarial Odebrecht (TEO) na Braskem S.A, de acordo com os critérios do modelo estrela de Jay Galbraith, apresentando como os conceitos e princípios da TEO se relacionam aos critérios do projeto organizacional de uma empresa do grupo Odebrecht. A escassez de estudos que abordam a TEO enquanto modelo para a arquitetura organizacional é o problema central que motivou esta pesquisa, que se justifica pelas dificuldades enfrentadas por organizações no Brasil, além da relevância da TEO no ambiente empresarial brasileiro. O trabalho foi desenvolvido utilizando como base a técnica de análise de conteúdo, proposta por Lawrence Bardin para analisar uma série de entrevistas realizadas na Braskem S.A., verificando a coerência entre a teoria e a prática organizacional. A partir dos resultados obtidos, foi possível elaborar um diagrama que incorpora a TEO ao modelo de Galbraith. O desfecho do estudo propõe uma maneira de a TEO ser utilizada no projeto de uma organização, de acordo com a proposta de Galbraith. Assim, foi possível concluir que a TEO pode ser utilizada para orientar o projeto de novas organizações ou o redesenho das existentes tanto no Brasil, quanto no mundo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study analyses the application of the Odebrecht entrepreneurial technology (TEO) in Braskem SA, according to the criteria of Star Model of Galbraith. It aims are to show how the concepts and principles of TEO are applied in the organizational design of an Odebrecht group company. The few studies that deal with TEO as a model for the organizational architecture is the main reason for presenting this study, which is justified by the difficulties faced by organizations in Brazil and the relevance of TEO in the Brazilian business environment. The work makes use of the Bardin technique to analyse a series of interviews in Braskem SA, checking the consistency between theory and organizational practice. As a result, a diagram is drawn up that embodies the TEO to Galbraith model. The outcome of the study proposes a way for TEO be used in the design of an organization. Thus, it was concluded that TEO can be applied in new or redesigned project organizations in Brazil or in the world.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Tecnologia empresarial Odebrecht]]></kwd>
<kwd lng="pt"><![CDATA[Braskem]]></kwd>
<kwd lng="pt"><![CDATA[Modelo estrela]]></kwd>
<kwd lng="pt"><![CDATA[Projeto organizacional]]></kwd>
<kwd lng="pt"><![CDATA[Análise de conteúdo]]></kwd>
<kwd lng="en"><![CDATA[Odebrecht entrepreneurial technology]]></kwd>
<kwd lng="en"><![CDATA[Braskem Star model]]></kwd>
<kwd lng="en"><![CDATA[Organizational design]]></kwd>
<kwd lng="en"><![CDATA[Content analysis]]></kwd>
</kwd-group>
</article-meta>
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