<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-910X</journal-id>
<journal-title><![CDATA[Suma de Negocios]]></journal-title>
<abbrev-journal-title><![CDATA[suma neg.]]></abbrev-journal-title>
<issn>2215-910X</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universitaria Konrad Lorenz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-910X2020000100064</article-id>
<article-id pub-id-type="doi">10.14349/sumneg/2020.v11.n24.a7</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Sostenibilidad, stakeholders y crisis de empresa: un análisis estructurado de percepciones]]></article-title>
<article-title xml:lang="en"><![CDATA[Sustainability, stakeholders, and company crisis: A structured analysis of perceptions]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Contreras-Pacheco]]></surname>
<given-names><![CDATA[Orlando E.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Talero-Sarmiento]]></surname>
<given-names><![CDATA[Leonardo H.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Escobar-Rodríguez]]></surname>
<given-names><![CDATA[Laura Y.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Industrial de Santander  ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Industrial de Santander  ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Industrial de Santander  ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>11</volume>
<numero>24</numero>
<fpage>64</fpage>
<lpage>72</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2215-910X2020000100064&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2215-910X2020000100064&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2215-910X2020000100064&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La realidad revela que los stakeholders de una empresa, por lo general ostentan intereses diversos. Sin embargo, ante una crisis se espera que se les conceda una importancia ecuánime en cuanto a la solución de sus dificultades inmediatas. El presente trabajo propone evaluar el grado de imparcialidad en la percepción de la importancia de los stakeholders sobre lo que ellos reclaman y afirman. Para ello, se valoran los conceptos de influencia, interés, legitimidad y urgencia en un escenario de crisis de empresa. El estudio evalúa un caso real ocurrido en Colombia, mediante un análisis de correspondencia múltiple aplicado sobre las percepciones de profesionales de diferentes nacionalidades, en su etapa de formación gerencial. A partir de los resultados obtenidos, se observa un comportamiento contradictorio en la percepción de dichos profesionales. Se concluye que estos hallazgos pueden representar retos pedagógicos y gerenciales, considerando que aún se encuentran sesgos respecto a la importancia de cada stakeholder en el contexto estudiado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Reality reveals that a company&#8217;s stakeholders used to have different and conflicting interests. However, in the face of a crisis, it is expected that they will be given appropriate importance in terms of solving their immediate difficulties. The present work proposes to evaluate the degree of impartiality in the importance perception of various stakeholders about what they claim and affirm. For this purpose, the concepts of influence, interest, legitimacy, and urgency are tested in an organizational crisis scenario. The study consists of the evaluation of a real case that occurred in Colombia, through a multiple correspondence analysis applied to the perceptions of several professionals of different nationalities, in their stage of managerial education. Based on obtained results, the study identifies a contradictory behavior in such professional&#8217;s perceptions. It is concluded, therefore, that these findings can represent both pedagogical and managerial challenges, since there are specific biases found regarding the relative importance that each stakeholder should have in the context studied.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Stakeholders]]></kwd>
<kwd lng="es"><![CDATA[gerencia de crisis]]></kwd>
<kwd lng="es"><![CDATA[legitimidad]]></kwd>
<kwd lng="es"><![CDATA[estudios de caso.]]></kwd>
<kwd lng="en"><![CDATA[Stakeholders]]></kwd>
<kwd lng="en"><![CDATA[crisis management]]></kwd>
<kwd lng="en"><![CDATA[legitimacy]]></kwd>
<kwd lng="en"><![CDATA[case study]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bansal]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Evolving sustainably: A longitudinal study of corporate sustainable development]]></article-title>
<source><![CDATA[The Strategic Management Journal]]></source>
<year>2005</year>
<volume>26</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>197-218</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bundy]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Pfarrer]]></surname>
<given-names><![CDATA[M. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Short]]></surname>
<given-names><![CDATA[C. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Coombs]]></surname>
<given-names><![CDATA[W. T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Crises and crisis management: Integration, interpretation, and research development]]></article-title>
<source><![CDATA[The Journal of Management]]></source>
<year>2017</year>
<volume>43</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>1661-92</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Claeys]]></surname>
<given-names><![CDATA[A. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Opgenhaffen]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why practitioners do (not) apply crisis communication theory in practice]]></article-title>
<source><![CDATA[The Journal of Public Relations Research]]></source>
<year>2016</year>
<volume>28</volume>
<numero>5-6</numero>
<issue>5-6</issue>
<page-range>232-47</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Contreras-Pacheco]]></surname>
<given-names><![CDATA[O. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Care ethics and crisis communication: Examining two experiences in South America]]></article-title>
<source><![CDATA[Cuadernos de Administración (Universidad del Valle)]]></source>
<year>2018</year>
<month>a</month>
<volume>34</volume>
<numero>62</numero>
<issue>62</issue>
<page-range>20-32</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Contreras-Pacheco]]></surname>
<given-names><![CDATA[O. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Evidencias de decoupling en la sostenibilidad empresarial: un caso de estudio en el sector minero colombiano]]></article-title>
<source><![CDATA[Innovar]]></source>
<year>2018</year>
<month>b</month>
<volume>28</volume>
<numero>70</numero>
<issue>70</issue>
<page-range>99-114</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Contreras-Pacheco]]></surname>
<given-names><![CDATA[O. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Claasen]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mired in deception: Escalating an environmental disaster in Colombia]]></article-title>
<source><![CDATA[The Journal of Business Strategy]]></source>
<year>2018</year>
<volume>39</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>39-46</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Coombs]]></surname>
<given-names><![CDATA[W. T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Ongoing crisis communication: Planning, managing and responding]]></source>
<year>2019</year>
<edition>Fifth ed</edition>
<publisher-loc><![CDATA[Thousand Oaks, CA ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications Ltd]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Donaldson]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Preston]]></surname>
<given-names><![CDATA[L. E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The stakeholder theory of the corporation: Concepts, evidence, and implications]]></article-title>
<source><![CDATA[The Academy of Management Review]]></source>
<year>1995</year>
<volume>20</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>65-91</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Flammer]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach]]></article-title>
<source><![CDATA[Management Science]]></source>
<year>2015</year>
<volume>61</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>2549-68</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Freeman]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Strategic management: A stakeholder approach. Boston: Pitman Series in Business and Public Policy]]></source>
<year>1984</year>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Friedman]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The social responsibility of business is to increase its profits]]></article-title>
<source><![CDATA[The New York Times]]></source>
<year>1970</year>
<page-range>122-4</page-range><publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guibert]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Roloff]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Stakeholder dialogue: Strategic tool or wasted words?]]></article-title>
<source><![CDATA[The Journal of Business Strategy]]></source>
<year>2017</year>
<volume>38</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>3-11</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Harrison]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Barney]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Freeman]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Phillips]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Cambridge handbook of stakeholder theory. Cambridge]]></source>
<year>2019</year>
<publisher-loc><![CDATA[UK ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Henriques]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Sadorsky]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The relationship between environmental commitment and managerial perceptions of stakeholder importance]]></article-title>
<source><![CDATA[The Academy of Management Journal]]></source>
<year>1999</year>
<volume>42</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>87-99</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jensen]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Value maximization, stakeholder theory, and the corporate objective function]]></article-title>
<source><![CDATA[The Business Ethics Quarterly]]></source>
<year>2002</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>235-56</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lê]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Josse]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Mazet]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Package &#8216;FactoMineR&#8217;]]></article-title>
<source><![CDATA[The Journal of Statistical Software]]></source>
<year>2008</year>
<volume>25</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-18</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Manetti]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Toccafondi]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The role of stakeholders in sustainability reporting assurance]]></article-title>
<source><![CDATA[The Journal of Business Ethics]]></source>
<year>2012</year>
<volume>107</volume>
<page-range>363-77</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peña]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Análisis de datos multivariantes]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill Interamericana de España S.L]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Phillips]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Stakeholder legitimacy]]></article-title>
<source><![CDATA[The Business Ethics Quarterly]]></source>
<year>2003</year>
<volume>13</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>25-41</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Roux-Dufort]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Is crisis management (only) a management of exceptions?]]></article-title>
<source><![CDATA[The Journal of Contingencies and Crisis Management]]></source>
<year>2007</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>106-14</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Savage]]></surname>
<given-names><![CDATA[G. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Nix]]></surname>
<given-names><![CDATA[T. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Whitehead]]></surname>
<given-names><![CDATA[C. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Blair]]></surname>
<given-names><![CDATA[J. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Strategies for assessing and managing organizational stakeholders]]></article-title>
<source><![CDATA[Academy of Management Executive]]></source>
<year>1991</year>
<volume>5</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>61-75</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Scherer]]></surname>
<given-names><![CDATA[A. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Palazzo]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward a political conception of corporate responsibility: Business and society seen from a Habermasian perspective]]></article-title>
<source><![CDATA[The Academy of Management Review]]></source>
<year>2007</year>
<volume>32</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>1096-120</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Seeger]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Best practices in crisis communication: An expert panel process]]></article-title>
<source><![CDATA[The Journal of Applied Communication Research]]></source>
<year>2006</year>
<volume>34</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>232-44</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sundaram]]></surname>
<given-names><![CDATA[A. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Inkpen]]></surname>
<given-names><![CDATA[A. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The corporate objective revisited]]></article-title>
<source><![CDATA[Organization Science]]></source>
<year>2004</year>
<volume>15</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>350-63</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="">
<collab>UN</collab>
<source><![CDATA[World Commission on Environment and Development, Report of the World Commission on Environment and Development: Our Common Future]]></source>
<year>1987</year>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wheeler]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Crisis communication management]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Bingley, UK ]]></publisher-loc>
<publisher-name><![CDATA[Emerald Publishing Limited]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wong]]></surname>
<given-names><![CDATA[P. T. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Inspirations for difficult times. Abbortsford]]></source>
<year>2019</year>
<publisher-loc><![CDATA[BC ]]></publisher-loc>
<publisher-name><![CDATA[INPM Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yim]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Park]]></surname>
<given-names><![CDATA[H. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why legitimacy matters in crisis communication: A case study of the &#8220;Nut Rage&#8221; incident on Korean Air]]></article-title>
<source><![CDATA[The Journal of Business and Technical Communication]]></source>
<year>2019</year>
<volume>33</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>172-202</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[X. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Borden]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Linking issue management, corporate social responsibility and crisis communication: Applying balance theory in crisis and issue management]]></article-title>
<source><![CDATA[The Journal of Contingencies and Crisis Management]]></source>
<year>2017</year>
<volume>25</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>209-22</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
