2215-910X 2215-910X S2215-910X2020000100084 10.14349/sumneg/2020.v11.n24.a9 Colombia 00 06 2020 00 06 2020 11 24 84 97

2015 189 442-8 2019 38 3 3 720-36 American Marketing Association 2019 2018 2 1 1 3-21 2008 17 4 4 2017 11 4 4 959-75 2013 40 41-57 Bibliometrix R Package 2019 2013 2009 18 2-3 2-3 311-27 2009 23 1 1 91-104 2018 33 18 18 2017 Emerald Publishing Limited. 2018 2008 36 1 1 97-108 2012 D1 41 41 D808-15 2009 26 3 3 71-102 2018 27 3 3 493-510 2018 16 29 29 165-82 2012 28 13-14 13-14 1520-34 2013 41 2 2 133-50 2017 182 247-54 2010 2018 48 5 5 1275-87 2018 64 1 1 71 2013 25 1 1 86-95 2017 2018 2019 25 1 1 111-29 2012 28 13-14 13-14 1588-625 Leiden University 2019 2019 303-32 2016 24 2 2 183-214 2017 182 412-7 2015 39 1 1 155-75 2014 1-50 2004 15 5 5 479-98 2018 17 363-78 2014 30 3 3 392-7 2009 26 4 4 388-406 2011 22 4 4 443-70 2017 16 31 31 125-42 2018 2004 32 3 3 4-9 2011 22 5-6 5-6 447-72 2019 10 1 1 58-67 2013 25 1 1 20-41 2012 23 4 4 527-53 2019 32 3 3 627-45 2005 19 4 4 4-17 2008 17 3 3 238-46 Universidad de Karlstad 2018 Universidad de Medellín 2019 2002 16 33 33 74-97 2012 23 3 3 311-27 2018 14 2 2 2011 22 2 2 140-59 2010 15 1 1 11-48