<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-910X</journal-id>
<journal-title><![CDATA[Suma de Negocios]]></journal-title>
<abbrev-journal-title><![CDATA[suma neg.]]></abbrev-journal-title>
<issn>2215-910X</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universitaria Konrad Lorenz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-910X2021000100083</article-id>
<article-id pub-id-type="doi">10.14349/sumneg/2021.v12.n26.a9</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Employer branding: una exploración del campo de conocimiento a partir de indicadores bibliométricos]]></article-title>
<article-title xml:lang="en"><![CDATA[Employer branding an exploration of the field of knowledge from bibliometric indicators]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Neme-Chaves]]></surname>
<given-names><![CDATA[Samir Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Rodríguez]]></surname>
<given-names><![CDATA[Campo Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Santo Tomás  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Corporación Universitaria Minuto de Dios  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>12</volume>
<numero>26</numero>
<fpage>83</fpage>
<lpage>92</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S2215-910X2021000100083&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S2215-910X2021000100083&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S2215-910X2021000100083&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La pertinencia del employer branding se justifica en los colaboradores de las organizaciones, ya que estos son los principales stakeholders hacia los que se debe orientar la naturaleza del marketing y, para esto, es necesario otorgar propuestas de valor a este importante cliente interno. El objetivo de este estudio es mostrar una visión general del desarrollo de la investigación del tema. A partir de la base de datos Scopus, se analizaron 430 registros. A través de la exploración de diferentes indicadores bibliométricos se identificaron los autores y países más productivos, las publicaciones más citadas, así como la cooperación entre autores, el análisis de co-ocurrencia de citas y palabras clave. Finalmente, se buscó identificar las áreas de investigación actuales (y futuras) de la marca empleadora o employer branding.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Employer branding]]></kwd>
<kwd lng="es"><![CDATA[bibliometría]]></kwd>
<kwd lng="es"><![CDATA[coocurrencias]]></kwd>
<kwd lng="es"><![CDATA[co-citacion]]></kwd>
<kwd lng="es"><![CDATA[cooperación]]></kwd>
<kwd lng="en"><![CDATA[Employer branding]]></kwd>
<kwd lng="en"><![CDATA[bibliometrics]]></kwd>
<kwd lng="en"><![CDATA[co-occurrences]]></kwd>
<kwd lng="en"><![CDATA[co-citation]]></kwd>
<kwd lng="en"><![CDATA[cooperation]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ahmad]]></surname>
<given-names><![CDATA[N. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Daud]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Engaging people with employer branding]]></source>
<year>2016</year>
<volume>35</volume>
<conf-name><![CDATA[ 7th International Economics &amp; Business Management Conference]]></conf-name>
<conf-loc> </conf-loc>
<page-range>690-8</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aln&#305;aç&#305;k]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Aln&#305;aç&#305;k]]></surname>
<given-names><![CDATA[Ü.]]></given-names>
</name>
</person-group>
<source><![CDATA[Identifying dimensions of attractiveness in employer branding: Effects of age, gender, and current employment status]]></source>
<year>2012</year>
<volume>58</volume>
<conf-name><![CDATA[ 8th International Strategic Management Conference]]></conf-name>
<conf-loc> </conf-loc>
<page-range>1336-43</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aria]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Cuccurullo]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Bibliometrix: An R-tool for comprehensive science mapping analysis]]></article-title>
<source><![CDATA[Journal of Informetrics]]></source>
<year>2017</year>
<volume>11</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>959-75</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aria]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Cuccurullo]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Biblioshiny bibliometrix for no coders]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aria]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Misuraca]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Spano]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mapping the evolution of social research and data science on 30 years of social indicators research]]></article-title>
<source><![CDATA[Social Indicators Research]]></source>
<year>2020</year>
<volume>149</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>803-31</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Backhaus]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding revisited]]></article-title>
<source><![CDATA[Organization Management Journal]]></source>
<year>2016</year>
<volume>13</volume>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Backhaus]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Tikoo]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Conceptualizing and researching employer branding]]></article-title>
<source><![CDATA[Career Development International]]></source>
<year>2004</year>
<volume>9</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>501-17</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barrow]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Mosley]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[The employer brand: Bringing the best of brand management to people at work]]></source>
<year>2011</year>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Benraïss-Noailles]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Viot]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer brand equity effects on employees well-being and loyalty]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Berthon]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Ewing]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hah]]></surname>
<given-names><![CDATA[L. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Captivating company: Dimensions of attractiveness in employer branding]]></article-title>
<source><![CDATA[International Journal of Advertising]]></source>
<year>2005</year>
<volume>24</volume>
<page-range>151-72</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Berthon]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Pitt]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Parent]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Berthon]]></surname>
<given-names><![CDATA[J.-P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Aesthetics and ephemerality: Observing and preserving the luxury brand]]></article-title>
<source><![CDATA[California Management Review]]></source>
<year>2009</year>
<volume>52</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>45-66</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brewster]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Sparrow]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Harris]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Towards a new model of globalizing HRM]]></article-title>
<source><![CDATA[The International Journal of Human Resource Management]]></source>
<year>2005</year>
<volume>16</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>949-70</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brunner]]></surname>
<given-names><![CDATA[C. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Baum]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of brand portfolios on organizational attractiveness]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2020</year>
<volume>106</volume>
<page-range>182-95</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cable]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Turban]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The value of organizational reputation in the recruitment context: A brand&#8208;equity perspective]]></article-title>
<source><![CDATA[Journal of Applied Social Psychology]]></source>
<year>2003</year>
<volume>33</volume>
<page-range>2244-66</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Castillo]]></surname>
<given-names><![CDATA[A. A. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Samada]]></surname>
<given-names><![CDATA[R. E. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Pozo]]></surname>
<given-names><![CDATA[Y. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Indicadores bibliométricos aplicables a la producción científica individual]]></article-title>
<source><![CDATA[Universidad Médica Pinareña]]></source>
<year>2019</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>279-85</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[da Motta Veiga]]></surname>
<given-names><![CDATA[S. P.]]></given-names>
</name>
<name>
<surname><![CDATA[Clark]]></surname>
<given-names><![CDATA[B. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Moake]]></surname>
<given-names><![CDATA[T. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Influence of job-dedicated social media on employer reputation]]></article-title>
<source><![CDATA[Corporate Reputation Review]]></source>
<year>2020</year>
<volume>23</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>241-53</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dabirian]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kietzmann]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Diba]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A great place to work!? Understanding crowdsourced employer branding]]></article-title>
<source><![CDATA[Crowdsourcing]]></source>
<year>2017</year>
<volume>60</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>197-205</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dabirian]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Paschen]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Kietzmann]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding: Understanding employer attractiveness of IT companies]]></article-title>
<source><![CDATA[IT Professional]]></source>
<year>2019</year>
<volume>21</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>82-9</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Edwards]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An integrative review of employer branding and OB theory]]></article-title>
<source><![CDATA[Personnel Review]]></source>
<year>2010</year>
<volume>39</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>5-23</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Edwards]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Peccei]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Perceived organizational support, organizational identification, and employee outcomes: Testing a simultaneous multifoci model]]></article-title>
<source><![CDATA[Journal of Personnel Psychology]]></source>
<year>2010</year>
<volume>9</volume>
<page-range>17-26</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="">
<collab>Elsevier</collab>
<source><![CDATA[Scopus]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Foster]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Punjaisri]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Cheng]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring the relationship between corporate, internal and employer branding]]></article-title>
<source><![CDATA[Journal of Product &amp; Brand Management]]></source>
<year>2010</year>
<volume>19</volume>
<page-range>401-9</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frye]]></surname>
<given-names><![CDATA[W. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Kang]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Huh]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[M. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What factors influence Generation Y&#8217;s employee retention in the hospitality industry?: An internal marketing approach]]></article-title>
<source><![CDATA[International Journal of Hospitality Management]]></source>
<year>2020</year>
<volume>85</volume>
<page-range>102-352</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[de la Guardia Gascuñana]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Enrique Jiménez]]></surname>
<given-names><![CDATA[A. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revisión del concepto de internal branding: la transmisión de la promesa de marca a los clientes por parte de los empleados]]></article-title>
<source><![CDATA[grafica]]></source>
<year>2017</year>
<volume>5</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>0029-37</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández Vasquez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis bibliométrico de la producción científica latinoamericana sobre la delincuencia juvenil. Bibliometric analysis of Latin American scientific production on juvenile delinquency]]></article-title>
<source><![CDATA[Revista Científica de la UCSA]]></source>
<year>2019</year>
<volume>6</volume>
<numero>o2</numero>
<issue>o2</issue>
<page-range>67-74</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kimpakorn]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Tocquer]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employees&#8217; commitment to brands in the service sector: Luxury hotel chains in Thailand]]></article-title>
<source><![CDATA[The Journal of Brand Management]]></source>
<year>2009</year>
<volume>16</volume>
<page-range>532-44</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Korshunov]]></surname>
<given-names><![CDATA[G. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Vedernikova]]></surname>
<given-names><![CDATA[I. O.]]></given-names>
</name>
<name>
<surname><![CDATA[Dubikovsky]]></surname>
<given-names><![CDATA[S. Y.]]></given-names>
</name>
</person-group>
<source><![CDATA[University in a Small City Environment: Campus Vibes. Vysshee Obrazovanie v Rossii (Higher Education in Russia)]]></source>
<year>2019</year>
<volume>28</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Leekha Chhabra]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding: Strategy for improving employer attractiveness]]></article-title>
<source><![CDATA[International Journal of Organizational Analysis]]></source>
<year>2014</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>48-60</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lievens]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding in the Belgian army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees]]></article-title>
<source><![CDATA[Human Resource Management]]></source>
<year>2007</year>
<volume>46</volume>
<page-range>51-69</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lievens]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Van Hoye]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Anseel]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Organizational identity and employer image: Towards a unifying framework]]></article-title>
<source><![CDATA[British Journal of Management]]></source>
<year>2007</year>
<volume>18</volume>
<page-range>S45-59</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lopez-Rodríguez]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Neme-Chaves]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El employer branding en las organizaciones que internacionalizan servicios de operación logística en Bogotá Colombia]]></article-title>
<source><![CDATA[Contaduría y Administración]]></source>
<year>2020</year>
<volume>66</volume>
<page-range>1-22</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martin]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Beaumont]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Branding and people management: What&#8217;s in a name?]]></source>
<year>2003</year>
<publisher-name><![CDATA[CIPD Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maxwell]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Knox]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Motivating employees to «live the brand»: A comparative case study of employer brand attractiveness within the firm]]></article-title>
<source><![CDATA[Journal of Marketing Management]]></source>
<year>2009</year>
<volume>25</volume>
<page-range>893-907</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mölk]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Structures, strategizing, and contested territories: A structuration perspective on strategy development in employer branding]]></article-title>
<source><![CDATA[Scandinavian Journal of Management]]></source>
<year>2018</year>
<volume>34</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>326-34</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mölk]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Auer]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Designing brands and managing organizational politics: A qualitative case study of employer brand creation]]></article-title>
<source><![CDATA[European Management Journal]]></source>
<year>2018</year>
<volume>36</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>485-96</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moroko]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Uncles]]></surname>
<given-names><![CDATA[M. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Characteristics of successful employer brands]]></article-title>
<source><![CDATA[Journal of Brand Management]]></source>
<year>2008</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>160-75</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mrsic]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Jerkovic]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Balkovic]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Interactive skill based labor market mechanics and dynamics analysis system using machine learning and big data. En P. Sitek, M. Pietranik, M. Krótkiewicz &amp; C. Srinilta (Eds.), Intelligent Information and Database Systems]]></source>
<year>2020</year>
<page-range>505-16</page-range><publisher-name><![CDATA[Springer Singapore]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Neirotti]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Pesce]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[ICT-based innovation and its competitive outcome: The role of information intensity]]></article-title>
<source><![CDATA[European Journal of Innovation Management]]></source>
<year>2019</year>
<volume>22</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>383-404</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Obón]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Cisneros]]></surname>
<given-names><![CDATA[A. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Gotor]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Whyte]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dehiscencia del canal semicircular superior: Análisis de la producción científica]]></article-title>
<source><![CDATA[Revista de otorrinolaringología y cirugía de cabeza y cuello]]></source>
<year>2019</year>
<volume>79</volume>
<page-range>315-22</page-range></nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Orozco]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Hidalgo]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Guadalupe]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Alvarez Orozco]]></surname>
<given-names><![CDATA[D. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Hidalgo]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Branding laboral un factor considerado para la atracción y retención de personal en celaya guanajuato]]></article-title>
<source><![CDATA[Revista Caderno Profissional de Marketing-Unimep]]></source>
<year>2017</year>
<volume>5</volume>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Perianes-Rodriguez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Waltman]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[van Eck]]></surname>
<given-names><![CDATA[N. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Constructing bibliometric networks: A comparison between full and fractional counting]]></article-title>
<source><![CDATA[Journal of Informetrics]]></source>
<year>2016</year>
<volume>10</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>1178-95</page-range></nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Puncheva-Michelotti]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Hudson]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Jin]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding and CSR communication in online recruitment advertising]]></article-title>
<source><![CDATA[Business Horizons]]></source>
<year>2018</year>
<volume>61</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>643-51</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salandra]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Criscuolo]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Salter]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Directing scientists away from potentially biased publications: The role of systematic reviews in health care]]></article-title>
<source><![CDATA[Research Policy]]></source>
<year>2021</year>
<volume>50</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>104-30</page-range></nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[G. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Garcinuño]]></surname>
<given-names><![CDATA[A. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gamero]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[de Lara]]></surname>
<given-names><![CDATA[L. A. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Galán]]></surname>
<given-names><![CDATA[C. R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Plagio y ética en las publicaciones científicas]]></source>
<year>2019</year>
<volume>90</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schlachter]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Pieper]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employee referral hiring in organizations: An integrative conceptual review, model, and agenda for future research]]></article-title>
<source><![CDATA[Journal of Applied Psychology]]></source>
<year>2019</year>
<volume>104</volume>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Scimago]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El índice h de Hirsch: Aportaciones a un debate]]></article-title>
<source><![CDATA[El profesional de la información]]></source>
<year>2006</year>
<volume>15</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>304-6</page-range></nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sempertegui]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Mendoza]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Endomarketing strategies in the coffee shops industry]]></article-title>
<source><![CDATA[Podium]]></source>
<year>2018</year>
<volume>34</volume>
<page-range>21-34</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Troiville]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Cliquet]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Definition, conceptualization and measurement of consumer-based retailer brand equity]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2019</year>
<volume>50</volume>
<page-range>73-84</page-range></nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vik]]></surname>
<given-names><![CDATA[Å.]]></given-names>
</name>
<name>
<surname><![CDATA[Nørbech]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Jeske]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Virtual career fairs: Perspectives from Norwegian recruiters and exhibitors]]></article-title>
<source><![CDATA[Future Internet, tbc]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wilden]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Gudergan]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Lings]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Employer branding: Strategic implications for staff recruitment]]></article-title>
<source><![CDATA[Journal of Marketing Management]]></source>
<year>2010</year>
<volume>26</volume>
<page-range>56-73</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
