2215-910X
2215-910X
S2215-910X2025000200129
10.14349/sumneg/2025.v16.n35.a3
Mexico
Spain
Mexico
00
12
2025
00
12
2025
16
35
129
139
[
2016
153-61
]
[
2019
]
[
2021
155
]
[
1988
16
1
1
74-94
]
[
2024
]
[
2020
56
3
3
388-404
]
[
2016
5th edition
]
[
2013
2nd ed.
]
[
1979
]
[
2024
23
1
1
119-40
]
[
2014
41
5
5
545-7
]
[
2017
138-43
]
[
2022
6
GROUP
GROUP
1-28
]
[
2023
158
]
[
2007
]
[
2021
25
]
[
2024
2
1
1
]
[
2000
44
4
4
569-90
]
[
1981
18
3
3
382-8
]
[
2023
39
11-12
11-12
933-64
]
[
2023
17
1
1
123-43
]
[
2011
20
7
7
718-39
]
[
2019
5
3
3
]
[
2025
84
]
[
2023
44
3
3
252-73
]
[
2019
8th ed
]
[
2005
7
]
[
1999
6
1
1
1-55
]
[
2021
40
3
3
327-75
]
[
Influencer Marketing Hub
25/0
4/
20
]
[
2024
11
1
1
16
]
[
2010
53
1
1
59-68
]
[
2021
13
3
3
]
[
2011
54
3
3
241-51
]
[
2024
1-31
]
[
2023
]
[
2010
74
2
2
71-89
]
[
2018
15
1
1
169-81
]
[
2021
37
5-6
5-6
647-70
]
[
2025
30
2
2
]
[
2024
]
[
2024
77
]
[
2013
40
1
1
136-58
]
[
2020
11
25
25
99-107
]
[
1994
]
[
2024
9
1-19
]
[
2019
]
[
2008
29
2
2
205-27
]
[
2001
]
[
2024
22
1
1
]
[
2008
]
[
2015
135-40
]
[
Statista
2025
]
[
1990
25
2
2
173-80
]
[
2019
618-9
]
[
2025
110
]
[
2018
29
]