<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-3033</journal-id>
<journal-title><![CDATA[Ingeniería y competitividad]]></journal-title>
<abbrev-journal-title><![CDATA[Ing. compet.]]></abbrev-journal-title>
<issn>0123-3033</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ingeniería, Universidad del Valle]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-30332023000300021</article-id>
<article-id pub-id-type="doi">10.25100/iyc.v25i3.13221</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Construyendo conexiones emprendedoras: diseño de una Red Social para la comunidad universitaria en el Departamento del Cauca]]></article-title>
<article-title xml:lang="en"><![CDATA[Building entrepreneurial connections: design of a So-cial Network for the university community in the De-partment of Cauca]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ordoñez]]></surname>
<given-names><![CDATA[Cristian Camilo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Satizabal]]></surname>
<given-names><![CDATA[Clara]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ordoñez]]></surname>
<given-names><![CDATA[Hugo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundación Universitaria de Popayán  ]]></institution>
<addr-line><![CDATA[Popayán ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad del Cauca  ]]></institution>
<addr-line><![CDATA[Popayán ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>25</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-30332023000300021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-30332023000300021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-30332023000300021&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las redes sociales han asumido una función esencial debido a su capacidad para establecer conexiones entre individuos, facilitar la divulgación de información, fomentar la comunicación y habilitar interacciones en línea. Estas herramientas digitales se han vuelto aún más vitales en la era posterior al COVID-19, en vista de la significativa oleada de desempleo que ha surgido a raíz de la pandemia. Esta circunstancia ha generado la necesidad imperiosa de explorar nuevas vías para conectarse y perseguir oportunidades, donde, las redes sociales ejercen un papel de suma importancia, como respuesta a estos desafíos contemporáneos, se ha desarrollado una red social específica para estimular emprendimientos locales (DEAL). El objetivo principal de esta plataforma radica en conectar a jóvenes universitarios y miembros de la comunidad con ofertas de empleo, productos y servicios. El diseño y desarrollo de esta herramienta ha involucrado diversas metodologías, con el propósito de garantizar su funcionalidad y efectividad. DEAL ha sido ideado para operar en el entorno universitario de la ciudad de Popayán y se ha sometido a un proceso de implementación y evaluación exhaustivos, teniendo como resultado la vinculación de la comunidad académica a entornos sociales en red.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Social networks have assumed an essential role because of their ability to establish connections between individuals, facilitate the dissemination of information, foster communication and enable online interactions. These digital tools have become even more vital in the post-COVID-19 era in light of the significant surge in unemployment that has emerged in the wake of the pandemic. This circumstance has generated a compelling need to explore new avenues to connect and pursue opportunities, where social networks play an extremely important role. In response to these contemporary challenges, a specific social network has been developed to stimulate local entrepreneurship, called DEAL. The main objective of this platform is to connect young university students and community members with job offers, products, and services. The design and development of this tool have involved different methodologies, with the purpose of guaranteeing its functionality and effectiveness. DEAL has been conceived to operate in the university environment of the city of Popayán. It has undergone an exhaustive implementation and evaluation process, resulting in the linking of the academic community to networked social environments.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[red social]]></kwd>
<kwd lng="es"><![CDATA[metodologías de diseño]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[plataforma]]></kwd>
<kwd lng="es"><![CDATA[diseño de software]]></kwd>
<kwd lng="es"><![CDATA[diseño centrado en usuario]]></kwd>
<kwd lng="en"><![CDATA[Social network]]></kwd>
<kwd lng="en"><![CDATA[design methodologies]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[platform]]></kwd>
<kwd lng="en"><![CDATA[software design]]></kwd>
<kwd lng="en"><![CDATA[user-centered design]]></kwd>
</kwd-group>
</article-meta>
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