<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1657-6276</journal-id>
<journal-title><![CDATA[Pensamiento & Gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Pensam. gest.]]></abbrev-journal-title>
<issn>1657-6276</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte - Barranquilla, Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1657-62762019000200055</article-id>
<article-id pub-id-type="doi">10.14482/pege.47.4321</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Informações de mercado sobre moda na perspectiva de freqüentadoras de uma praia brasileira]]></article-title>
<article-title xml:lang="es"><![CDATA[Información de mercado sobre moda en la perspectiva de frecuentadoras de una playa brasileña]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Villas Boas Mello]]></surname>
<given-names><![CDATA[José André]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[da Silva Leite]]></surname>
<given-names><![CDATA[Lorena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro Federal de Educação Tecnológica Celso Suckow da Fonseca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro Federal de Educação Tecnológica Celso Suckow da Fonseca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<numero>47</numero>
<fpage>55</fpage>
<lpage>85</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1657-62762019000200055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1657-62762019000200055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1657-62762019000200055&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo tem o objetivo de avaliar a percepção da frequentadora da praia da Urca, via modelo de Kano, sobre os atributos de brasilidade na coleção moda praia Feminina para o verão brasileiro. No que se refere ao método, pode ser considerado como exploratório e descritivo uma vez que utiliza técnicas padronizadas do diagrama de Kano na coleta dos dados e na descrição das características da amostra selecionada, com intuito de encontrar afinidades entre os indivíduos. As consumidoras também se mostraram muito satisfeitas quanto à representação do Brasil e símbolos nacionais apresentados nas peças visto que 41,27% delas declararam o atributo como unidimensional. As imagens de folhagens, flores, coqueiros, araras, onças e tucanos podem criar uma relação mais íntima com a consumidora em virtude de fazer parte do seu cotidiano e de lembrar propriedades muito familiares. O mercado de moda vivencia constantes mudanças, sempre buscando novas inspirações e tendências, o que leva à busca de conceitos que padronizem metaforizações no contexto da brasilidade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio tiene el objetivo de evaluar la percepción de la frecuentadora de la playa de Urca, a través del modelo de Kano, sobre los atributos Brasileros en la colección moda playa Femenina para el verano. En lo que se refiere al método, puede ser considerado como exploratorio y descriptivo. Una vez, que utiliza técnicas estandarizadas del diagrama de Kano en la recolección de los datos y en la descripción de las características de la muestra seleccionada, con el fin de encontrar afinidades entre los individuos. Las consumidoras también se mostraron muy satisfechas en cuanto a la representación de Brasil y símbolos nacionales presentados en las piezas, ya que el 41,27% de ellas declararon el atributo como unidimensional. Las imágenes de follaje, flores, cocoteros, araras, onzas y tucanes pueden crear una relación más íntima con la consumidora, en virtud de formar parte de su cotidiano y recordar propiedades muy familiares. El mercado de moda vive constantes cambios, siempre buscando nuevas inspiraciones y tendencias, lo que lleva a la búsqueda de conceptos que estandarizan metaforizaciones en el contexto Brasilero.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Moda praia]]></kwd>
<kwd lng="pt"><![CDATA[Kano]]></kwd>
<kwd lng="pt"><![CDATA[conceitos]]></kwd>
<kwd lng="pt"><![CDATA[Urca]]></kwd>
<kwd lng="pt"><![CDATA[Mulheres]]></kwd>
<kwd lng="es"><![CDATA[Moda playa]]></kwd>
<kwd lng="es"><![CDATA[Kano]]></kwd>
<kwd lng="es"><![CDATA[Urca]]></kwd>
<kwd lng="es"><![CDATA[Mujeres]]></kwd>
<kwd lng="es"><![CDATA[conceptos]]></kwd>
</kwd-group>
</article-meta>
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