<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-4807</journal-id>
<journal-title><![CDATA[Universitas Humanística]]></journal-title>
<abbrev-journal-title><![CDATA[univ.humanist.]]></abbrev-journal-title>
<issn>0120-4807</issn>
<publisher>
<publisher-name><![CDATA[Pontificia Universidad Javeriana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-48072018000100213</article-id>
<article-id pub-id-type="doi">10.11144/javeriana.uh85.ahrc</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Ausência de Humanização na "Revitalização&#8221; do Centro Histórico de Florianópolis, Santa Catarina, Brasil]]></article-title>
<article-title xml:lang="es"><![CDATA[Ausencia de humanización en la revitalización del centro histórico de Florianópolis - Santa Catarina - Brasil]]></article-title>
<article-title xml:lang="en"><![CDATA[Absence of humanization in the revitalization of Florianopolis&#8217; historical center, Santa Catarina - Brazil]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Perini]]></surname>
<given-names><![CDATA[Krisciê Pertile]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vieira]]></surname>
<given-names><![CDATA[Marcos Sardá]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guivant]]></surname>
<given-names><![CDATA[Julia Silvia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina (UFSC)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal da Fronteira Sul (UFFS)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<numero>85</numero>
<fpage>213</fpage>
<lpage>233</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-48072018000100213&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-48072018000100213&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-48072018000100213&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo apresenta o contexto atual de transformação urbana da área central e histórica de Florianópolis (Santa Catarina, Brasil), como medida de controle social e exploração do potencial turístico e imobiliário. Para compreender este processo são considerados os conceitos de &#8220;revitalização&#8221; e &#8220;humanização&#8221; a partir da análise do projeto &#8220;Feira Permanente Viva a Cidade&#8221;, desenvolvido pela Prefeitura Municipal em parceria com a Câmara de Dirigentes Lojistas (CDL). Na discussão desta problemática de reforma urbana, diante do interesse pela revitalização desta área degradada, consideramos que a prerrogativa de fomentar atividades de cultura e lazer como instrumento gradual de apropriação do espaço público surge para atender interesses particulares de especulação, utilizando o conceito de &#8220;revitalização&#8221; como justificativa para o controle territorial. Por outro lado, a demanda pelo conceito de &#8220;humanização&#8221;, voltada para os interesses públicos e sociais, seria uma alternativa mais democrática na reformulação da função dos espaços públicos, sem transformá-los em meros receptáculos da espetacularização e do consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo presenta el contexto actual de transformación urbana del área central e histórica de Florianópolis (Santa Catarina, Brasil), como medida de control social y explotación del potencial turístico e inmobiliario. Para comprender este proceso se consideran los conceptos de &#8220;revitalización&#8221; y &#8220;humanización&#8221; a partir del análisis del proyecto &#8220;Feria Permanente Viva la Ciudad&#8221;, desarrollado por la Alcaldía Municipal en asociación con la Cámara de Comercio (CDL). En la discusión de esta problemática sobre reforma urbana, ante el interés por la revitalización de esta área degradada, consideramos que la prerrogativa de fomentar actividades de cultura y ocio como instrumento gradual de apropiación del espacio público, surge para atender intereses particulares de especulación, utilizando el concepto de &#8220;revitalización&#8221; como justificación para el control territorial. Por otro lado, la necesidad de incluir el concepto de &#8220;humanización&#8221;, volcada hacia los intereses públicos y sociales, sería una alternativa más democrática en la reformulación de la función de los espacios públicos, sin transformarlos en meros receptáculos de la espectacularización y del consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article presents the current context of urban transformation of the central and historical area of Florianopolis (Santa Catarina, Brazil), as a measure of social control and exploitation of tourism and real state potential. The concepts of &#8220;revitalization&#8221; and &#8220;humanization&#8221; are taken in consideration after analyzing the Live the City Permanent Fair project developed by the City Hall in association with the Chamber of Commerce (CDL). In the discussion on urban reform and due to the interest in revitalizing this degraded area, we consider that the prerogative of promoting culture and leisure activities -as a gradual instrument of appropriation of public space- addresses speculative interests by using the concept of &#8220;revitalization&#8221; as a justification for territorial control. On the other hand, the need to include the concept of &#8220;humanization&#8221;, focused on public and social interests, would turn to be a more democratic alternative in the reformulation of the function of public spaces, without transforming them into mere receptacles of spectacularization and consumption.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[proyecto &#8220;Feira Permanente Viva a Cidade&#8221;]]></kwd>
<kwd lng="es"><![CDATA[Florianópolis]]></kwd>
<kwd lng="es"><![CDATA[Humanización]]></kwd>
<kwd lng="es"><![CDATA[Espacio Público]]></kwd>
<kwd lng="en"><![CDATA[Feira Permanente Viva a Cidade project]]></kwd>
<kwd lng="en"><![CDATA[Florianopolis]]></kwd>
<kwd lng="en"><![CDATA[humanization]]></kwd>
<kwd lng="en"><![CDATA[public space]]></kwd>
<kwd lng="pt"><![CDATA[projeto &#8220;Feira Permanente Viva a Cidade&#8221;]]></kwd>
<kwd lng="pt"><![CDATA[Florianópolis]]></kwd>
<kwd lng="pt"><![CDATA[humanização]]></kwd>
<kwd lng="pt"><![CDATA[espaço público]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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