<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-4639</journal-id>
<journal-title><![CDATA[Revista Universidad y Empresa]]></journal-title>
<abbrev-journal-title><![CDATA[rev.univ.empresa]]></abbrev-journal-title>
<issn>0124-4639</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-46392017000100037</article-id>
<article-id pub-id-type="doi">10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4713</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Un análisis sobre la percepción que los directivos y docentes tienen de la responsabilidad social universitaria en las facultades de contaduría y administración en México]]></article-title>
<article-title xml:lang="en"><![CDATA[An Analysis of the Perception of Directives and Teachers about the University Social Responsibility in Management and Finance Schools in Mexico]]></article-title>
<article-title xml:lang="pt"><![CDATA[Uma análise sobre a percepção que os diretivos e docentes têm da responsabilidade social universitária nas faculdades de contadoria e administração no México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alvarado Lagunas]]></surname>
<given-names><![CDATA[Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morales Ramírez]]></surname>
<given-names><![CDATA[Dionicio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ortiz Rodríguez]]></surname>
<given-names><![CDATA[Jeyle]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Nuevo León Facultad de Contaduría Pública y Administración ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Ingeniería "Arturo Narro Siller" ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Texas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>USA</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>19</volume>
<numero>32</numero>
<fpage>37</fpage>
<lpage>59</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-46392017000100037&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-46392017000100037&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-46392017000100037&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este artículo se presentan los resultados de un análisis de percepción sobre el tema de responsabilidad social universitaria (RSU) en las facultades de contaduría y administración de México. Para llevar a cabo este estudio, se utilizó una base de datos generada por la Asociación Nacional de Facultades y Escuelas de Contaduría y Administración; con esta información recabada se efectuó un modelo de ecuaciones estructurales que permitió explicar la forma en que los directivos y docentes clasifican sus percepciones sobre la RSU en sus respectivas instituciones educativas. Entre los principales resultados se encontró que éstos agentes del saber dan mayor peso a la formación y desarrollo de competencias de los estudiantes, principalmente en el fortalecimiento de sus principios, e interpretar e interactuar con el mundo con sentido de responsabilidad. Mientras que por el lado organizacional, fomentan la no corrupción, la transparencia y la rendición de cuentas en sus procesos a la sociedad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This paper presents the results of an analysis of perception on university social responsibility (USR) at schools of management and accounting in Mexico. With information from the Asociación Nacional de Facultades y Escuelas de Contaduría y Administración we conducted structural equation modeling to explain how managers and teachers classify their perceptions on USR at their educational institutions. Among the main results, we found that these agents give more importance to students' training and skills development, mainly in the strengthening of their values and interpretation and interaction with the world with a sense of responsibility. Meanwhile from the organizational perspective, they do not promote corruption, but transparency and accountability.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Neste artigo se apresentam os resultados de uma análise de percepção sobre o tema de responsabilidade social universitária (RSU) nas faculdades de contadoria e administração do México. Para levar a cabo este estudo, se utiliza uma base de dados gerada pela Associação Nacional de Faculdades e Escolas de Contadoria e Administração e com a informação obtida se efetuou um modelo de equações estruturais que permitiu explicar a forma em que os diretivos e docentes classificam as suas percepções sobre a RSU nas suas respetivas instituições educativas. Entre os principais resultados se encontrou que estes agentes do saber dão maior peso à formação e desenvolvimento de competências dos estudantes, principalmente no fortalecimento dos seus princípios e interpretar e interatuar com o mundo com sentido de responsabilidade. Enquanto que pelo lado organizacional, fomentam a não corrupção, transparência e rendição de contas em seus processos à sociedade.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Responsabilidad social universitaria]]></kwd>
<kwd lng="es"><![CDATA[percepción]]></kwd>
<kwd lng="es"><![CDATA[ANFECA]]></kwd>
<kwd lng="es"><![CDATA[método de ecuaciones estructurales]]></kwd>
<kwd lng="en"><![CDATA[University social responsibility]]></kwd>
<kwd lng="en"><![CDATA[perception]]></kwd>
<kwd lng="en"><![CDATA[ANFECA]]></kwd>
<kwd lng="en"><![CDATA[structural equation modeling]]></kwd>
<kwd lng="pt"><![CDATA[Responsabilidade social universitária]]></kwd>
<kwd lng="pt"><![CDATA[perceção]]></kwd>
<kwd lng="pt"><![CDATA[ANFECA]]></kwd>
<kwd lng="pt"><![CDATA[método de equações estruturais]]></kwd>
</kwd-group>
</article-meta>
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