<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0124-4639</journal-id>
<journal-title><![CDATA[Revista Universidad y Empresa]]></journal-title>
<abbrev-journal-title><![CDATA[rev.univ.empresa]]></abbrev-journal-title>
<issn>0124-4639</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0124-46392025000100006</article-id>
<article-id pub-id-type="doi">10.12804/revistas.urosario.edu.co/empresa/a.14620</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Alternativas estratégicas para el desarrollo de negocios verdes productivos del Caquetá (Colombia)]]></article-title>
<article-title xml:lang="en"><![CDATA[SWOT Analysis: Alternative for the Development of Green Businesses Productive in Caquetá - Colombia]]></article-title>
<article-title xml:lang="pt"><![CDATA[Alternativas estratégicas para o desenvolvimento de negócios verdes produtivos de Caquetá, Colombia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peña Torres]]></surname>
<given-names><![CDATA[Parcival]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Marlés Betancourt]]></surname>
<given-names><![CDATA[Claritza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Capera García]]></surname>
<given-names><![CDATA[Camilo Esteban]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de la Amazonia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de la Amazonia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de la Amazonia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>27</volume>
<numero>48</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0124-46392025000100006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0124-46392025000100006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0124-46392025000100006&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Objetivo: el artículo tiene como propósito identificar alternativas para el desarrollo de negocios verdes en las asociaciones productivas del municipio de Florencia (Caquetá, Colombia).  Metodología: se empleó una investigación descriptiva con enfoque mixto que permitió la aplicación del FÜDA cualitativo y cuantitativo a una muestra de diez asociaciones agropecuarias de la región, como técnica que permite elaborar el diagnóstico organizacional y la correlación de estrategias para la población estudiada.  Resultados principales: los resultados develan la integración de fortalezas, oportunidades, debilidades y amenazas; así como la definición de estrategias que repercuten de forma en el posicionamiento de las asociaciones.  Conclusiones: en definitiva, son pertinentes estrategias como el mejoramiento en la eficiencia de la gestión de la cadena de suministro, el exigir el cumplimiento de estándares sostenibles por parte de los proveedores, la necesidad de reducir al mínimo el desperdicio y el impacto ambiental en todas las etapas del proceso productivo, al igual que la estructuración de un comité enfocado en la implementación de procesos de calidad y el diseño de estrategias de marketing para promover sus productos en mercados especializados en productos ecológicos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Objective: The purpose of this article is to identify alternatives for the development of green businesses in the productive associations of the municipality of Florencia-Caquetá.  Methodology: Descriptive research with a mixed approach was used, which allowed the application of the qualitative and quantitative swot to a sample of ten agricultural associations of the region, as a technique that allows the elaboration of the organizational diagnosis and the correlation of strategies for the studied population.  Key Findings: The results reveal the integration of strengths, opportunities, weaknesses and threats and the definition of strategies that directly impact the positioning of associations.  Conclusions: In short, the relevance of strategies such as the improvement in the efficiency of supply chain management, the demand for compliance with sustainable standards by suppliers, the need to minimize waste and environmental impact at all stages of the production process, the structuring of a committee focused on the implementation of quality processes and the design of marketing strategies to promote their products in markets specialized in ecological products is evident.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Objetivo: identificar alternativas para o desenvolvimento de negócios verdes nas associações produtivas do município de Florencia, Caquetá, Colombia.  Metodologia: foi utilizada pesquisa descritiva com abordagem mista, que permitiu a aplicação da swoT qualitativa e quantitativa a uma amostra de 10 associações agrícolas da região, como técnica que permite a elaboração do diagnóstico organizacional e a correlação de estratégias para a população estudada.  Principais resultados: os resultados revelam a integração de forças, oportunidades, fraquezas e ameaças, e a definição de estratégias que têm impacto direto no posicionamento das associações.  Conclusões: em suma, fica evidente a relevância de estratégias como a melhoria da eficiência da gestão da cadeia de suprimentos, a exigência de cumprimento de padrões sustentáveis por parte dos fornecedores, a necessidade de minimizar o desperdício e o impacto ambiental em todas as etapas do processo produtivo, a estruturação de um comitê voltado para a implementação de processos de qualidade e a elaboração de estratégias de marketing para promover seus produtos em mercados especializados em produtos ecológicos.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[mercado verde]]></kwd>
<kwd lng="es"><![CDATA[biocomercio]]></kwd>
<kwd lng="es"><![CDATA[estrategia de desarrollo]]></kwd>
<kwd lng="es"><![CDATA[planeación estratégica]]></kwd>
<kwd lng="en"><![CDATA[green market]]></kwd>
<kwd lng="en"><![CDATA[biotrade]]></kwd>
<kwd lng="en"><![CDATA[development strategy]]></kwd>
<kwd lng="en"><![CDATA[strategic planning]]></kwd>
<kwd lng="pt"><![CDATA[mercado verde]]></kwd>
<kwd lng="pt"><![CDATA[biocomércio]]></kwd>
<kwd lng="pt"><![CDATA[estratégia de desenvolvimento]]></kwd>
<kwd lng="pt"><![CDATA[planejamento estratégico]]></kwd>
</kwd-group>
</article-meta>
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