<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1794-4449</journal-id>
<journal-title><![CDATA[Revista Lasallista de Investigación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Lasallista Investig.]]></abbrev-journal-title>
<issn>1794-4449</issn>
<publisher>
<publisher-name><![CDATA[Corporación Universitaria Lasallista]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1794-44492022000200258</article-id>
<article-id pub-id-type="doi">10.22507/rli.v19n2a16</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La evolución del Homo economicus: Una revisión de la Economía Consumista]]></article-title>
<article-title xml:lang="en"><![CDATA[The evolution of Homo economicus: A review of Consumer Economics]]></article-title>
<article-title xml:lang="pt"><![CDATA[A evolução do Homo economicus: uma revisáo da economia de consumo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Boada]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alzate]]></surname>
<given-names><![CDATA[Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Muñoz]]></surname>
<given-names><![CDATA[Yaromir]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundación Universitaria CEIPA  ]]></institution>
<addr-line><![CDATA[ Sabaneta]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Institución Universitaria Pascual Bravo  ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,EAFIT  ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<fpage>258</fpage>
<lpage>276</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S1794-44492022000200258&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S1794-44492022000200258&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S1794-44492022000200258&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La economía al ser categorizada como una ciencia, inmediatamente pasa a ser una materia rígida, muy estructurada que debe cumplir con ciertos parámetros, para satisfacer de manera óptima las necesidades humanas. Precisamente, al mostrar interés en el ser humano, la visión debe expandirse para enfocarse no solo en leyes, normas y lógicas del mercado económico, sino también, considerar las interacciones socio-culturales y ambientales e inclusive el equilibrado y balanceado aspecto individual, ya que estos indicadores pueden determinar el comportamiento racional o ideal de consumo de las personas dentro de un mundo altamente competitivo. En este sentido, el presente artículo de reflexión plantea una nueva visión de la economía consumista donde la tendencia apunta a un equilibrio de la visión individual con la concientización social, cultural e inclusive ambiental, aspectos potenciados este milenio por los ODS y por las consecuencias de la pandemia del Covid 19.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Economics, when categorized as a science, immediately becomes a rigid, highly structured subject that must comply with certain parameters in order to optimally satisfy human needs. Precisely, by showing interest in the human being, the vision must expand to focus not only on laws, rules and logic of the economic market, but also consider the socio-cultural and environmental interactions and even the balanced and balanced individual aspect, since these indicators can determine the rational or ideal consumption behavior of people in a highly competitive world. In this sense, this reflection article proposes a new vision of the consumer economy where the trend points to a balance of the individual vision with social, cultural and even environmental awareness, aspects enhanced this millennium by the SDGs and by the consequences of the Covid 19 pandemic.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Quando a economia é categorizada como uma ciência, ela imediatamente se torna um assunto rígido e altamente estruturado que deve atender a certos parâmetros para satisfazer as necessidades humanas de maneira ideal. Justamente ao demonstrar interesse pelo ser humano, a visão deve ser ampliada para focar não apenas nas leis, normas e lógicas do mercado económico, mas também considerar as interações socioculturais e ambientais e até mesmo o aspecto individual equilibrado e equilibrado, uma vez que essas indicadores podem determinar o comportamento de consumo racional ou ideal das pessoas em um mundo altamente competitivo. Neste sentido, este artigo de reflexão propõe uma nova visão da economia de consumo onde a tendência aponta para um equilíbrio da visão individual com a consciência social, cultural e até ambiental, aspectos promovidos neste milênio pelos ODS e pelas consequências da pandemia de Covid 19.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Equilibrio Económico]]></kwd>
<kwd lng="es"><![CDATA[Consumidor]]></kwd>
<kwd lng="es"><![CDATA[Economía socio - cultural]]></kwd>
<kwd lng="es"><![CDATA[consumismo no racional]]></kwd>
<kwd lng="es"><![CDATA[consumismo emocional]]></kwd>
<kwd lng="en"><![CDATA[Economic Balance]]></kwd>
<kwd lng="en"><![CDATA[Consumer]]></kwd>
<kwd lng="en"><![CDATA[Socio-cultural economy]]></kwd>
<kwd lng="en"><![CDATA[non-rational consumerism]]></kwd>
<kwd lng="en"><![CDATA[emotional consumerism]]></kwd>
<kwd lng="pt"><![CDATA[Equilíbrio Económico]]></kwd>
<kwd lng="pt"><![CDATA[Consumidor]]></kwd>
<kwd lng="pt"><![CDATA[Economia sociocultural]]></kwd>
<kwd lng="pt"><![CDATA[consumismo não racional]]></kwd>
<kwd lng="pt"><![CDATA[consumismo emocional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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