estud.gerenc. - vol.31 issue134

Table of contents
estud.gerenc. vol.31 no.134 Cali Jan./Mar. 2015

Presentation

	· Presentación de la revista ESTUDIOS GERENCIALES n.^o 134 · text in Spanish · Spanish ( pdf )

Artigos

	· The effectiveness of oppositional advertising Farías, Pablo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· The organizational climate and its relationship to the quality of public health services: Design of a theoretical model Bernal González, Idolina; Pedraza Melo, Norma Angélica; Sánchez Limón, Mónica Lorena · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Theoretical approaches to managing complexity in organizations: A comparative analysis Bohórquez Arévalo, Luz E.; Espinosa, Angela · abstract in English \| Spanish \| Portuguese · text in English · English ( pdf )

	· Information for the quality of the healthcare system in Colombia: A proposal for a review based on the Israeli model Jaramillo-Mejía, Marta Cecilia; Chernichovsky, Dov · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Capital budgeting practices in Colombia Vecino, Carlos Enrique; Rojas, Silvia Carolina; Munoz, Yaromir · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Cost to serve as a strategic decision variable in the design of strategies as regards emerging marketing channels Mejía Argueta, Christopher; Higuita Salazar, Catalina · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Organizational learning conditions Castañeda, Delio Ignacio · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Quality by design: Principles and opportunities for the pharmaceutical industry García Aponte, Oscar Fabián; Vallejo Díaz, Bibiana Margarita; Mora Huertas, Claudia Elizabeth · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Strategic planning and competitiveness levels of SMEs in thebusiness sector in Bogotá Mora-Riapira, Edwin H.; Vera-Colina, Mary A.; Melgarejo-Molina, Zuray A. · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Organizational structure and inter-organizational relations: Analysis in health care public institutions in Colombia Marín-Idárraga, Diego Armando; Losada Campos, Luz Ángela · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Strategic intelligence: A system to manage innovation Aguirre, Joao · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Case study

	· Minimum cost package size analysis in the supply chain: A case study in Colombia Mejía Argueta, Christopher; Soto Cardona, Osman Camilo; Gámez Albán, Harol Mauricio; Moreno Moreno, Jenny Patricia · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· An examination of student and graduate businesses: The case of EAN University Parra Bernal, León Darío; Argote Cusi, Milenka Linneth · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Acknowledgements

	· AGRADECIMIENTO REVISORES · text in Spanish · Spanish ( pdf )