Abstract

GARCIA-RETAMERO, ROCIO  and  DIECKMANN, ANJA. A CRITICAL VIEW OF THE APPROACH OF FAST AND FRUGAL HEURISTICS. rev.latinoam.psicol. [online]. 2006, vol.38, n.3, pp.509-522. ISSN 0120-0534.

Gigerenzer, Todd, and the ABC Research Group (1999; see also Todd Gigerenzer, 2000) suggested that we use fast and frugal heuristics to make decisions in our everyday life. Indeed, there is accumulating evidence for the use of fast and frugal heuristics in a wide range of experiments. Some of the fast and frugal heuristics, however, have been criticized. For instance, it is not specified how we select the information that these heuristics need to be effective. In this article, we focus on fast and frugal heuristics for two-alternative forced-choice tasks. More specifically, we present an overview of the empirical research and the main criticisms they received so far. We then explore to what extent recent research overcomes these shortcomings and which questions remain to be addressed by future research.

Keywords : Building blocks; decision making; fast and frugal heuristics; selection of information..

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